{"id":135490,"date":"2026-02-16T21:17:09","date_gmt":"2026-02-16T21:17:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/135490\/"},"modified":"2026-02-16T21:17:09","modified_gmt":"2026-02-16T21:17:09","slug":"million-dollar-jewelry-for-dogs-is-latest-luxury-trend-coming-to-beverly-hills","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/135490\/","title":{"rendered":"Million Dollar jewelry for dogs is latest luxury trend coming to Beverly Hills"},"content":{"rendered":"<p>Forget the cat walk, high-end fashion is going to the dogs.<\/p>\n<p>Canine lovers are forking over millions for new high-end luxury jewelry for their pooches, causing demand on the East Coast to spike and has one business owner considering an expansion to The Golden State.<\/p>\n<p>\u201cIf you know, you know,\u201d Racheli Waters Shamir, the owner of doggie jewelry store\u00a0<a href=\"https:\/\/theddiamond.com\/\" target=\"_blank\" rel=\"noopener nofollow\">The D Diamond New York<\/a>, told The California Post.\u00a0\u00a0<\/p>\n<p>Dog owners are paying a fortune for their dogs jewelry<\/p>\n<p>Shamir\u2019s 18 carat gold collars made with D diamonds \u2014 the highest grade in the world \u2014 are fetching big bucks from wealthy dog owners who want only the best for their furry friends.<\/p>\n<p>\u201cOur pieces begin at $1,435 and can rise significantly depending on the level of customization, diamond weight, and stone selection. High commission creations can reach $150,000 and even exceed one million dollars, depending on what the client envisions,\u201d she adds.\u00a0<\/p>\n<p>One product in particular, a signature piece called the Heart Bone Collar, is only available for clients who have an established purchase history. Only then do they have the opportunity to commission the design. <\/p>\n<p>\u201cIt\u2019s not cheap, I want to have a very high standard,\u201d says Shamir.\u00a0<\/p>\n<p>Owners of poodles, golden retrievers, bull dogs, and chihuahuas have all made their way to Shamir\u2019s swanky showroom in Manhattan to get their precious pooches fitted with the diamond studded collars.\u00a0<\/p>\n<p>The Heart Bone Collar, only available for repeat customers. The D Diamond New York<\/p>\n<p>Owners of breeds of all sorts are shelling out big bucks for their dogs\u2019 style. The D Diamond New York<\/p>\n<p>Harri with his luxury charm.<\/p>\n<p>\u201cI already have a few clients in California,\u201d Shamir said. The D Diamond New York<\/p>\n<p>Harri, a 12 pound poodle who now displays a diamond paw charm on his collar is one of the lucky pups who now rocks the pricey accessory. His owner, Monica, also wears the jewels herself.<\/p>\n<p>\u201cI use it for special occasions, but it\u2019s mainly for him like when we go out to eat. Harri orders salmon and rice. The charm makes him feel confident,\u201d she says.<\/p>\n<p>The price tag is nothing for the mega-rich clients to bark at. \u201cThis is your dog, he\u2019s like one of our family, it\u2019s an heirloom, passed down for generations,\u201d says Monica who shelled out thousands for Harri\u2019s collar.<\/p>\n<p>\u201cIt\u2019s not cheap, I want to have a very high standard,\u201d says Racheli Shamir, owner of The D Diamond New York. The D Diamond New York<\/p>\n<p>Charms range from $1,500-$2,200. The D Diamond New York<\/p>\n<p>Racheli Shamir and her rescue chihuahua with a famous D Bone collar.  The D Diamond New York<\/p>\n<p>Shamir says she\u2019s eyeing Beverly Hills for a showroom. The D Diamond New York<\/p>\n<p>The jewels are custom designed and created as an investment. They \u201ccarry value\u201d for customers that come from \u201cnew and old\u201d money, says Shamir.\u00a0<\/p>\n<p>Shamir says business is so big she\u2019s eyeing big bucks Beverly Hills for a showroom. Her two rescue chihuahuas, Luli and Fancy, are from LA.\u00a0<\/p>\n<p>\u201cI think the West Coast is amazing, California is the best. I already have a few clients in California,\u201d she said.<\/p>\n","protected":false},"excerpt":{"rendered":"Forget the cat walk, high-end fashion is going to the dogs. Canine lovers are forking over millions for&hellip;\n","protected":false},"author":2,"featured_media":135491,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[19167,2136,6530,18648,2364,57,9,24,11,10,58],"class_list":["post-135490","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-beverly-hills","tag-california","tag-dogs","tag-jewelry","tag-luxury","tag-metro","tag-new-york","tag-new-york-city","tag-new-york-headlines","tag-new-york-news","tag-us-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/135490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=135490"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/135490\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/135491"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=135490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=135490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=135490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}