{"id":136090,"date":"2026-02-17T13:22:08","date_gmt":"2026-02-17T13:22:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/136090\/"},"modified":"2026-02-17T13:22:08","modified_gmt":"2026-02-17T13:22:08","slug":"ad-of-the-day-streeteasy-invites-new-yorkers-to-choose-nyc-forever","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/136090\/","title":{"rendered":"Ad of the Day: StreetEasy invites New Yorkers to choose NYC forever"},"content":{"rendered":"

For 20 years, StreetEasy has helped New Yorkers find homes. Now, the brand has launched a new campaign to mark the last two decades. Positioned as a love letter to NYC, \u2018Be a Forever New Yorker\u2019 hopes to inspire residents to think about why they love the city so much and ask them to stay.<\/p>\n

The creative pairs vivid photography of older \u2018forever New Yorkers\u2019 living the dynamic and joyful lives they\u2019ve built here, alongside bold, empowering declarations such as \u2018Long live New York,\u2019 \u2018Be the only relative worth visiting,\u2019 \u2018Live where there\u2019s no room to grow apart\u2019 and \u2018Make your NYC era last a lifetime.\u201d\u2019<\/p>\n

The campaign invites the audience to envision its own future in the city that is full, vibrant and unapologetically New York, celebrating the energy and longevity of a life fully lived here.<\/p>\n

\u201cNew York is often thought of as a city of renters, but StreetEasy data shows that one in five New Yorkers browse homes for sale while also searching for rentals. To us, that signals many already imagine a future here; they just aren\u2019t sure how to make it last,\u201d said Scott Sparks, principal brand strategist at StreetEasy. \u201cHome buying here isn\u2019t just a transaction, it\u2019s a declaration: that New York isn\u2019t something you age out of and that buying here is a way of committing to the life you want to keep living.\u201d<\/p>\n

The campaign was led by StreetEasy\u2019s in-house brand marketing and creative team, in partnership with creative agency Mother New York. This is StreetEasy\u2019s third partnership with Mother.<\/p>\n

\u201cEvery day in New York, we pass incredible characters whom we admire because they\u2019ve been shaped by this incredible city. From iconic institutions and world-class museums to hidden treasures just around the next corner, living here means our lives feel fuller than anywhere else,\u201d said Evan Carpenter, group strategy director, Mother. \u201cThis campaign is an ode to those New York icons and a promise from StreetEasy that staying here means you, too, can grow old without ever growing bored.\u201d<\/p>\n

The campaign will roll out across digital and social channels, including Facebook, Instagram, Reddit, Pinterest, TikTok, online video, streaming audio (Spotify and Audacy) and CTV, as well as MTA subway cars and subway stations.\u00a0<\/p>\n

Additional out-of-home placements will roll out from March, with large-scale, hand-painted murals at Kent Avenue and Grand Avenue in Williamsburg, then Thompson Street and West Houston Street in SoHo in April.<\/p>\n

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