{"id":139446,"date":"2026-02-20T00:16:22","date_gmt":"2026-02-20T00:16:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/139446\/"},"modified":"2026-02-20T00:16:22","modified_gmt":"2026-02-20T00:16:22","slug":"mother-new-york-streeteasy-celebrate-new-yorkers-02-20-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/139446\/","title":{"rendered":"Mother New York, StreetEasy Celebrate New Yorkers 02\/20\/2026"},"content":{"rendered":"

<\/p>\n

Real estate marketplace StreetEasy has turned 20 \u2014 and
\nits latest campaign \u2014 \u201cBe a Forever New Yorker\u201d \u2014 illustrates what makes New Yorkers special.<\/p>\n

Last year’s work addressed the downside of leaving the city. This year,
\nit’s about the joy of staying. Spots are here<\/a>, here<\/a>\u00a0and here<\/a>.\u00a0The campaign is by Mother New York and StreetEasy\u2019s in-house marketing. This is the brand’s third partnership with Mother,
\nfollowing 2025’s “Never Become A Former New Yorker” and 2024’s “Let the Journey Begin” campaigns.\u00a0\u00a0<\/p>\n

\u201cStreetEasy data shows that one in five New Yorkers browse homes for sale,
\nwhile also searching for rentals,\u201d said Scott Sparks, principal brand strategist at StreetEasy. \u201cHome buying here isn\u2019t just a transaction, it\u2019s a declaration. New York
\nisn\u2019t something you age out of \u2014 buying here is a way of committing to the life you want to keep living.\u201d<\/p>\n

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The creative rolls out across digital and social channels, including
\nFacebook, Instagram, Reddit, Pinterest, TikTok, online video, streaming audio (Spotify and Audacy) and CTV, as well as MTA subway cars and subway stations.\u00a0Social extensions include\u00a0an
\ninfluencer campaign featuring Meet Cutes NYC<\/a>.
\nCreators nclude Brownstone Boys, Carly Fuller and Nick Lowry. OOH ads kick off in March, with large-scale, hand-painted murals at Kent Ave. and Grand Ave. in Williamsburg, and Thompson St. and West
\nHouston St. in SoHo in April.<\/p>\n

The campaign invites viewers to embrace a vibrant city whose citizens live life on their own terms. And they live longer. In November, Mayor Adams announced a New
\nYorker’s life expectancy rose to 83.2, longer than the average American’s at 78.4, per the National Center for Health Statistics.<\/p>\n

\u201cEvery day in New York, we pass incredible characters
\nwhom we admire. From iconic institutions and world-class museums to hidden treasures just around the next corner, living here means our lives feel fuller than anywhere else,\u201d said Evan
\nCarpenter, group strategy director, Mother. \u201cThis campaign is an ode to those New York icons and a promise from StreetEasy that staying here means you, too, can grow old without ever growing
\nbored.\u201d<\/p>\n

StreetEasy is part of Zillow Group.<\/p>\n