{"id":143510,"date":"2026-02-24T05:11:15","date_gmt":"2026-02-24T05:11:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/143510\/"},"modified":"2026-02-24T05:11:15","modified_gmt":"2026-02-24T05:11:15","slug":"wisconsin-family-of-5-braves-intense-blizzard-conditions-in-n-y-c-to-appear-on-today","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/143510\/","title":{"rendered":"Wisconsin Family of 5 Braves Intense Blizzard Conditions in N.Y.C. to Appear on \u201cToday\u201d"},"content":{"rendered":"<p>NEED TO KNOW<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">A Wisconsin family appeared on the Today Show despite a historic snowstorm sweeping through New York City<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;These kids, they&#8217;re from Wisconsin. They&#8217;re like, &#8216;Really? You guys are shutting it down for this?&#8217; &#8221; joked co-host Craig Melvin<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The storm led N.Y.C. Mayor Zohran Mamdani to declare a local state of emergency, temporarily close roads to non-essential traffic and close schools for a traditional snow day<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The major blizzard covering New York City has kept most people indoors \u2014 except for one family determined to make it on TV!<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Today regularly sees swarms of onlookers and visitors gathered outside Studio 1A, hoping to be featured on the popular morning television program. But in the wake of a massive Nor&#8217;easter that hit N.Y.C. particularly hard, the space outside the studio was oddly quiet.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Only a select few had shown up and <a href=\"https:\/\/www.instagram.com\/p\/DVG7kLGAgoQ\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:braved the snow on Feb. 23;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">braved the snow on Feb. 23<\/a>, said Today co-host Craig Melvin.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;People hunkered down, but we found some folks who decided to come out and brave it,&#8221; Melvin said as the camera panned to a family of five from Wisconsin. &#8220;They were just strolling through Midtown.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The two parents and their three kids \u2014 all of them bundled in winter coats, hats and gloves \u2014grinned and waved at the camera as snow fell rapidly around them.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;These kids, they&#8217;re from Wisconsin. They&#8217;re like, &#8216;Really? You guys are shutting it down for this?&#8217; &#8221; Melvin joked, as another co-host said, &#8220;Midwesterners are hearty people.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Wisconsin routinely experiences intense winters with heavy snow and ice, especially in the areas surrounding Lake Michigan due to lake enhancement, per the <a href=\"https:\/\/www.weather.gov\/mkx\/January26WinterStorm\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:National Weather Service;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">National Weather Service<\/a>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The Wisconsin family&#8217;s Today appearance comes as N.Y.C. saw the <a href=\"https:\/\/www.cnn.com\/weather\/live-news\/blizzard-snow-nyc-storm-forecast-02-22-26?post-id=cmlz5hgij000y3b6t65q0ime4\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:most snow in over five years;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">most snow in over five years<\/a>, per CNN, and deployed an estimated <a href=\"https:\/\/www.cnn.com\/weather\/live-news\/blizzard-snow-nyc-storm-forecast-02-22-26?post-id=cmlyzlefg001g3b6tw21tyqi8\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:2,300 snowplows;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">2,300 snowplows<\/a> throughout the city.<\/p>\n<p><img alt=\"Today Show co-hosts. TODAY\/Instagram\" loading=\"lazy\" width=\"960\" height=\"640\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/02\/58e775455526b9878ca7db5753e8f19c.jpeg\"\/>Today Show co-hosts. <\/p>\n<p>TODAY\/Instagram<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Never miss a story \u2014 sign up for<a href=\"https:\/\/people.com\/people-news-daily-newsletter-sign-up-8692701\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:\u00a0PEOPLE&#039;s free daily newsletter;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">\u00a0PEOPLE&#8217;s free daily newsletter<\/a>\u00a0to stay up-to-date on the best of what PEOPLE has to offer\u200b\u200b, from celebrity news to compelling human interest stories.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">On Sunday, Feb. 22, N.Y.C. Mayor Zohran Mamdani <a href=\"https:\/\/www.nyc.gov\/mayors-office\/news\/2026\/02\/mayor-mamdani-declares-local-state-of-emergency--snow-day-for-ny\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:declared a local state of emergency;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">declared a local state of emergency<\/a> ahead of the snowstorm. City streets were closed to all non-essential vehicle traffic from 9 p.m. on Sunday to 12 p.m. on Monday, Feb. 23, to ensure emergency responders and essential workers could travel as safely as possible.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Additionally, Mamdani stated all public schools in the city (except for those operating as warming centers) would be closed on Monday due to the intense weather, instead observing a traditional &#8220;snow day&#8221; without remote instruction.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Read the original article on <a href=\"https:\/\/people.com\/wisconsin-family-of-5-braves-intense-blizzard-conditions-in-nyc-to-appear-on-today-show-11912552\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:People;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">People<\/a><\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"NEED TO KNOW A Wisconsin family appeared on the Today Show despite a historic snowstorm sweeping through New&hellip;\n","protected":false},"author":2,"featured_media":143511,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[60223,9,24,56,63,65,64,9121,49848,27929,82],"class_list":{"0":"post-143510","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york-city","8":"tag-craig-melvin","9":"tag-new-york","10":"tag-new-york-city","11":"tag-ny","12":"tag-nyc","13":"tag-nyc-headlines","14":"tag-nyc-news","15":"tag-today-show","16":"tag-traditional-snow-day","17":"tag-wisconsin","18":"tag-zohran-mamdani"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/143510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=143510"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/143510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/143511"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=143510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=143510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=143510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}