{"id":144198,"date":"2026-02-24T21:43:09","date_gmt":"2026-02-24T21:43:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/144198\/"},"modified":"2026-02-24T21:43:09","modified_gmt":"2026-02-24T21:43:09","slug":"a-120000-a-month-penthouse-sets-a-new-record-in-soho","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/144198\/","title":{"rendered":"A $120,000-a-Month Penthouse Sets a New Record in Soho"},"content":{"rendered":"

<\/p>\n

\n Would you pay $120,000 to live in this arch-heavy Greene Street triplex, as seen in this listing photo?
\n Photo: Evan Joseph\n <\/p>\n

There\u2019s apparently a new rent record being set in Soho. Per the The Real Deal<\/a>, a penthouse triplex at 20 Greene Street just leased for $120,000 a month.<\/p>\n

The four-bedroom, four-and-a-half-bath apartment belongs to Seagram-liquor heir Eli Bronfman, who bought the place for $35.6 million back in 2022, according to the The Wall Street Journal<\/a>. The price appears to be the neighborhood\u2019s most-expensive lease on record, Serhant\u2019s Marc Riedel tells me, attributing the rate to a dearth of similar inventory. (Pity the poor renter on the hunt for six-figure apartments, we guess.) Bronfman, however, hasn\u2019t given up on his real goal: selling the penthouse. He listed the apartment\u00a0for $45 million in January 2025, but the property has since undergone a series of price cuts. Right now, asking<\/a> is just under $36 million.<\/p>\n

So what does a monthly rent that\u2019s more than the city\u2019s area median income<\/a> get you? There\u2019s 6,800 square feet of interior space and 2,800 outdoor, which includes a rooftop terrace and an alfresco bonus\u00a0kitchen. The triplex\u2019s renovation was done by Axel Vervoordt, who previously worked with Kim Kardashian and Kanye West on designing their Calabasas mansion. The space itself has incredible bones \u2014\u00a0heavy on ten-plus-foot-high ceilings and archways. Also, you can count the Winklevoss twins as your neighbors.<\/p>\n

We\u2019re on a bit of a run with eye-popping rents lately. Earlier in February, former Howard Hughes CEO David Weinreb reportedly found<\/a> a tenant willing to pay $177,500 a month for his West Chelsea apartment. (Another place that failed to find a buyer for a $75 million<\/a> ask last year.) The full-floor property comes with what StreetEasy has described as the \u201clargest private outdoor pool\u201d and a chef\u2019s kitchen designed by Jean-Georges Vongerichten, plus Bill Ackman\u2019s endorsement<\/a>. \u201cWhat\u2019s going on at that level, these homes that people wouldn\u2019t necessarily rent are open to renting at a \u2018make me move\u2019 type of number,\u201d Riedel says.<\/p>\n

Why pay that much at all? Brokers previously<\/a> told me there\u2019s a whole range of reasons:\u00a0Maybe\u00a0they\u2019re looking to test run the city before buying, or they\u2019re staying somewhere on (their ultrawealthy) mom and dad\u2019s dime. Maybe they are renovating a nearby loft. Maybe they are \u2026 nuts. Whatever it is \u2014\u00a0sounds nice.<\/p>\n

<\/p>\n

\n This Greene Street penthouse, as seen in this listing photo, has great bones but also got a face-lift from Axel Vervoordt.
\n Photo: Evan Joseph\n <\/p>\n

<\/p>\n

\n The Greene Street penthouse comes with 2,800 square feet of outdoor space, as seen in this listing photo, which includes a rooftop terrace and an alfresco bonus\u00a0kitchen.
\n Photo: Evan Joseph\n <\/p>\n

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