{"id":146278,"date":"2026-02-26T17:00:31","date_gmt":"2026-02-26T17:00:31","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/146278\/"},"modified":"2026-02-26T17:00:31","modified_gmt":"2026-02-26T17:00:31","slug":"nyc-dot-releases-limited-batch-of-welcome-to-manhattan-street-signs-featuring-new-hello-gorgeous-slogan","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/146278\/","title":{"rendered":"NYC DOT Releases Limited Batch of Welcome to Manhattan Street Signs Featuring New \u201cHello, Gorgeous!\u201d Slogan"},"content":{"rendered":"<p>&#13;<br \/>\n&#13;<br \/>\n  &#13;<br \/>\n  &#13;<\/p>\n<p>NYC DOT Releases Limited Batch of Welcome to Manhattan Street Signs Featuring New \u201cHello, Gorgeous!\u201d Slogan<\/p>\n<p align=\"center\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/02\/manhattan-sign.png\" alt=\"Green and white Welcome to Manhattan street sign. Sign includes the line \u201cHello, gorgeous\u201d and the names of the Mayor and Borough President.\" \/>&#13;\n<\/p>\n<p>NEW YORK \u2013 New York City Department of Transportation (NYC DOT) Commissioner Mike Flynn today announced that <a href=\"https:\/\/www.nyc.gov\/html\/dot\/html\/infrastructure\/custom-signs.shtml\" rel=\"nofollow noopener\" target=\"_blank\">a limited number of Welcome to Manhattan street signs<\/a> will go on sale today at 10:30 a.m. The signs feature a new \u201cHello, gorgeous!\u201d tagline. The slogan, designated by Manhattan Borough President Brad Hoylman-Sigal, is a line from Barbra Streisand\u2019s 1968 film Funny Girl in which she depicts entertainer Fanny Brice on her rise to Broadway stardom. Today\u2019s release is part of the agency&#8217;s monthly \u2018sign drops\u2019 where the agency sells limited batches of authentic, hand-made signs from the NYC DOT Sign Shop, which produces over 70,000 signs each year.  <\/p>\n<p>A limited release of 100 signs will be sold online for $100 each and are available one per customer. All signs will be sold via <a href=\"https:\/\/a856-citystore.nyc.gov\/collections\/street-signs\" rel=\"nofollow noopener\" target=\"_blank\">the CityStore<\/a>, the Official Store of the City of New York, and proceeds will benefit the city&#8217;s general fund.<\/p>\n<p>\u201cIt\u2019s hard to top the vibrancy of Manhattan\u2014so it\u2019s only fitting that the new Welcome to Manhattan sign features the tagline \u2018Hello, gorgeous,\u2019\u201d said NYC DOT Commissioner Mike Flynn. \u201cThese authentic, hand-made signs are a true piece of New York City history\u2014 but don\u2019t wait. They\u2019ll sell out in a New York minute.\u201d<\/p>\n<p>\u201cWhen you cross into Manhattan, there\u2019s only one proper entrance line: \u2018Hello, gorgeous.\u2019 Barbra said it first, and frankly, she could\u2019ve been talking about this borough,\u201d said Manhattan Borough President Brad Hoylman-Sigal. \u201cFrom Broadway to the skyline to the sheer audacity of it all, Manhattan has never been shy about a grand debut. These signs are a wink to our theatrical soul, our cultural legacy, and our well-earned confidence. After all, what better way to enter Manhattan than with a compliment?\u201d<\/p>\n<p>\u201cCityStore is truly excited to offer New Yorkers another unique piece of the city\u2019s history with this limited \u2018Hello, gorgeous!\u2019 sign drop,\u201d said DCAS Commissioner Yume Kitasei. \u201cThe phrase is a playful greeting to Manhattan itself, celebrating the gorgeous cityscape and unmistakable character that makes this borough one of a kind. Through this sign drop, we are giving New Yorkers a chance to take home a tangible piece of the city they love.\u201d <\/p>\n<p>\u201cHello, gorgeous\u201d were the first words spoken by Barbra Streisand in the film. When she won the Academy Award for Best Actress for her performance in the film, she famously looked at the award and repeated the famous line. \u201cHello, gorgeous\u201d was recognized as #81 on the American Film Institute\u2019s list of the top 100 top movie quotes. <\/p>\n<p>The name of the borough itself is derived from the Munsee Lenape term Manah\u00e1htaan, which translates to a \u201cplace for gathering wood to make bows,\u201d and referenced a grove of hickory tress on the island\u2019s south end used for that purpose. The Munsee lived on the island 3,000 years ago, divided into 20 autonomous groups, with the Lenape Walking Trail becoming what is now known as Broadway. Manhattan was first mapped in 1609 as Manna-hatta, and became New Amsterdam in 1626.<\/p>\n<p>Monthly sign drops from NYC DOT feature signs for iconic New York City streets, commemorations of famous New Yorkers, celebrations of special occasions, and other custom releases. NYC DOT began its monthly drops in June 2024, with the release of Christopher Street\/Stonewall Place signs to commemorate Pride Month.<\/p>\n<p>Other recent sign drops include:<\/p>\n<p>&#13;<br \/>\nSt. Mark\u2019s Place&#13;<br \/>\n5th Avenue&#13;<br \/>\nBleecker Street&#13;<br \/>\nMulberry Street&#13;<br \/>\nHip Hop Boulevard to celebrate the genre\u2019s musical and cultural legacy&#13;<br \/>\nWelcome to Queens: The World\u2019s Borough&#13;<br \/>\nGay Street in recognition of Pride Month&#13;<br \/>\nWall Street&#13;<br \/>\nLeaving Brooklyn: Fuhgeddaboudit&#13;<br \/>\nEast 161st Street and Shea Road in honor of baseball&#8217;s opening day&#13;<br \/>\nLove Lane to recognize Valentine&#8217;s Day&#13;<br \/>\nBroadway in celebration of Broadway Week&#13;<br \/>\nCornelia Street to honor the street&#8217;s prominence among pop music fans&#13;<\/p>\n<p>About the NYC DOT Sign Shop<\/p>\n<p>The New York City DOT Sign Shop is in Maspeth, Queens and manufactures over 70,000 signs each year. A team of 32 Sign Shop employees hand-make street signs, highway signs, directional signs, parking signs, and more. There are about one million NYC DOT signs in use across the 6,000 miles of streets in New York City.<\/p>\n<p>The monthly sign drops are the latest iteration of sales that have historically been available from the Sign Shop.<\/p>\n<p>About the CityStore<\/p>\n<p>CityStore is the Official store of the City of New York. CityStore is operated by the New York City Department of Citywide Administrative Services. 100% of sales benefit the City of New York.<\/p>\n<p>CityStore is similar to a museum store, which complements the museum by highlighting the treasures within while serving as a stand-alone retail entity for wonderful gifts, collectables and research materials. A museum store is a revenue source for the museum and reinforces and protects the integrity of the museum brand. CityStore is the &#8216;museum store&#8217; for the entire City of New York.<\/p>\n<p>###<\/p>\n","protected":false},"excerpt":{"rendered":"&#13; &#13; &#13; &#13; NYC DOT Releases Limited Batch of Welcome to Manhattan Street Signs Featuring New \u201cHello,&hellip;\n","protected":false},"author":2,"featured_media":146279,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[75,84,83,9,24,63],"class_list":{"0":"post-146278","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-manhattan","8":"tag-manhattan","9":"tag-manhattan-headlines","10":"tag-manhattan-news","11":"tag-new-york","12":"tag-new-york-city","13":"tag-nyc"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/146278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=146278"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/146278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/146279"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=146278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=146278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=146278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}