{"id":150784,"date":"2026-03-03T11:19:06","date_gmt":"2026-03-03T11:19:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/150784\/"},"modified":"2026-03-03T11:19:06","modified_gmt":"2026-03-03T11:19:06","slug":"the-bobafication-of-manhattans-chinatown","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/150784\/","title":{"rendered":"The Bobafication of Manhattan\u2019s Chinatown"},"content":{"rendered":"<p>This is your first of three free stories this month. Become a free or sustaining member to read unlimited articles, webinars and ebooks.<\/p>\n<p>\t<a class=\"action-btn\" href=\"https:\/\/nextcity.org\/membership\" rel=\"nofollow noopener\" target=\"_blank\">Become A Member<\/a><\/p>\n<p dir=\"ltr\">In August, as Grace Young walked down Doyers Street in Manhattan\u2019s Chinatown, she was <a href=\"https:\/\/www.instagram.com\/p\/DNB8AQavHqW\/\" rel=\"nofollow noopener\" target=\"_blank\">\u201cstunned\u201d<\/a> to see that Ting\u2019s Gift Shop, a charming gift shop that operated there for nearly 70 years, had disappeared.<\/p>\n<p dir=\"ltr\">\u201cIn its place, yet another bubble tea chain \u2014 probably the tenth to open in Chinatown this year,\u201d Young, a Chinese American food anthropologist and celebrated cookbook author, wrote on <a href=\"https:\/\/www.instagram.com\/p\/DNB8AQavHqW\/\" rel=\"nofollow noopener\" target=\"_blank\">Instagram<\/a> afterward. \u201cAt this rate, will Chinatown become Bubble Tea Town?\u201d<\/p>\n<p dir=\"ltr\">Boba, the sugary tapioca tea beverage originally from Taiwan, has been popular in American Chinatowns for well over a decade. But in the last two years its presence in Manhattan\u2019s Chinatown has proliferated dramatically. <\/p>\n<p dir=\"ltr\">Today, there are more than 30 standalone boba shops in the neighborhood\u2019s two-mile radius, each an average of 230 feet from the next \u2014 less than the length of a typical city block. <\/p>\n<p dir=\"ltr\">At least 15 of these appeared between now and the beginning of 2024, more than the number that began operations in the 10-year period between 2013 and 2023. They\u2019ve supplanted a variety of businesses: houseware shops, Chinese dry goods stores, pharmacies, salons. <\/p>\n<p dir=\"ltr\">This boom is unfolding amid widespread <a href=\"https:\/\/abc7ny.com\/post\/now-bare-nycs-chinatown-small-businesses-battle-doors\/14861227\/#:~:text=Ting&#039;s%20was%20just%20one%20of,planning%20to%20sell%20the%20building.\" rel=\"nofollow noopener\" target=\"_blank\">small-business closures<\/a> and a <a href=\"https:\/\/furmancenter.org\/neighborhoods\/view\/lower-east-side-chinatown\" rel=\"nofollow noopener\" target=\"_blank\">residential population that has become less working-class and less Asian<\/a>. And while most of the new boba shops are a part of multinational chains based in Asia, mostly staffed and often frequented by Asian Americans, few have connected the trend to commercial gentrification or how this \u201cbobafication\u201d is reshaping Chinatown\u2019s streets, economy and rhythms of life.<\/p>\n<p dir=\"ltr\">Young\u2019s question has real implications, and it sheds light on how ethnicity and food can camouflage gentrification taking place in immigrant enclaves. As a citywide affordability crisis deepens, the bubble tea boom reflects a broader struggle over who the neighborhood\u2019s future is being built for.<\/p>\n<p>A legacy business becomes a boba shop<\/p>\n<p dir=\"ltr\">Run by three generations of Ting women, Ting\u2019s Gift Shop sold handmade porcelain, silk garments and whimsical toys behind a rustic red storefront with a lived-in history of its own. <\/p>\n<p dir=\"ltr\">Any physical trace of that today is gone. This past summer, the Tings retired, and 18 Doyers Street became the newest TEAPULSE, a Shanghai-based boba chain with over 3,000 locations. Questions of Ting\u2019s economic viability played a major role in the decision to shutter, especially in the aftermath of the Covid-19 pandemic, which kept the shop closed for six months. <\/p>\n<p dir=\"ltr\">Read more: <a href=\"https:\/\/nextcity.org\/urbanist-news\/can-chinatowns-unique-food-ecosystem-last-another-generation\" rel=\"nofollow noopener\" target=\"_blank\">Can Chinatown\u2019s Unique Food Ecosystem Last Another Generation?<\/a> <\/p>\n<p dir=\"ltr\">It\u2019s a common narrative among Chinatown small businesses that closed in the years following the pandemic. <\/p>\n<p dir=\"ltr\">Many were accustomed to operating on razor-thin economic margins, and struggled to catch up once business resumed, especially amid record levels of inflation and the city\u2019s rising rents. Largely run by immigrants \u2014 whose businesses often didn\u2019t even have a website \u2014 many also couldn\u2019t lean on digital marketing to draw in customers, unlike the boba chains that have succeeded them. <\/p>\n<p dir=\"ltr\">In contrast to Ting\u2019s lived-in charm and emphasis on cultural history, TEAPULSE is sleek and modern. Customers queue behind stanchions and order drinks, which cost as much as $9, on kiosk screens. Limited-edition items and eye-catching promotions are advertised throughout. Under its awning, a billboard of a model holding a cup of boba reads, \u201cFree Phone Pouch with Any 2 Drinks.\u201d <\/p>\n<p class=\"pullquote\">\u201cLegacy shops tell the story of immigration and our history. Boba shops carry nothing.\u201d<\/p>\n<p dir=\"ltr\">Behind the counter, a teenaged employee assembles ingredients and places a branded cup in a machine. A few seconds of automation later, the drink is ready to be Instagrammed and consumed.<\/p>\n<p>If Ting\u2019s had encouraged quiet contemplation and an appreciation for Chinese history and crafts, TEAPULSE does the opposite. Like most new boba shops, there\u2019s little seating, so customers seldom linger.<\/p>\n<p>\u201cLegacy shops tell the story of immigration and our history,\u201d says Young, who\u2019s received the Julia Child Award and James Beard Foundation Award. \u201cBoba shops carry nothing.\u201d<\/p>\n<p>\t\t\t\t\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"This is your first of three free stories this month. Become a free or sustaining member to read&hellip;\n","protected":false},"author":2,"featured_media":150785,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[75,84,83,9,24,63],"class_list":["post-150784","post","type-post","status-publish","format-standard","has-post-thumbnail","category-manhattan","tag-manhattan","tag-manhattan-headlines","tag-manhattan-news","tag-new-york","tag-new-york-city","tag-nyc"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/150784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=150784"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/150784\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/150785"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=150784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=150784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=150784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}