Viral food influencer Keith Lee is putting his money where his mouth is and the first stop is the Asian-inspired restaurant Brooklyn Dumpling Shop.<\/p>\n
The Tik Tok star, who boasts 17 million followers, has joined the brand as an investor, marking a major milestone in the company\u2019s continued expansion. <\/p>\n
Showcasing his love of Brooklyn Dumpling Shop\u2019s flavor and business model, Lee marks this multi-year partnership as his first investment in any brand.<\/p>\n
To kick off the partnership, on March 6, Lee will head to the Dallas, TX location for a pop-up appearance serving guests, and engaging directly with the community. <\/p>\n
The first 100 guests in line will be gifted brand merchandise, with Lee promising to announce more details about the pop-up appearance on his TikTok, @keith_lee125.\u00a0<\/p>\n
Brooklyn Dumpling Shop will also be a featured vendor at Lee\u2019s first-ever\u00a0FamiLee Day,<\/a>\u00a0taking place on May 16, 2026, at UNO Lakefront in New Orleans. The one-day festival will include food experiences, live music, carnival rides, and a family obstacle course.<\/p>\n \u201cIt doesn\u2019t cut corners on flavor\u201d<\/p>\n The new partnership signifies an expansion for Lee, a former MMA fighter\u00a0 who battles with social anxiety.<\/p>\n \u201cI was always written off as defiant when in reality I was dealing with my own anxiety and trying to figure out my thoughts. Being diagnosed helped my parents understand a little bit more,\u201d Lee said in an interview with Forbes.<\/a><\/p>\n Known for his transparent, trust-driven reviews that consistently compel immediate consumer response, Lee has built one of the most influential food platforms in the world by championing brands he genuinely believes in.<\/p>\n