![\"GreenRow](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/03\/bac72de8cc6f6556e03bf2f153171b17.jpeg\")
GreenRow opens first retail location in New York City\u2019s SoHo Neighborhood (Photo: Williams Sonoma) GreenRow opens first retail location in New York City\u2019s SoHo Neighborhood (Photo: Williams Sonoma) GreenRow\u2019s Dinnerware collections and dining tables now available at new retail location in New York City’s SoHo Neighborhood (Photo: Williams Sonoma)
Suzani textile on display at GreenRow\u2019s new store in New York City\u2019s SoHo Neighborhood (Photo: Williams Sonoma)
Living room furniture and vintage lighting collections now available at GreenRow\u2019s first retail store in New York City (Photo: Williams Sonoma)
Custom upholstery services now available at GreenRow\u2019s new store in New York City (Photo: Williams Sonoma)
Original artwork and signature furniture collections on display at GreenRow\u2019s new store in New York City\u2019s SoHo Neighborhood (Photo: Williams Sonoma)
GreenRow\u2019s Meredith Toile Bedding on display inside new store in New York City\u2019s SoHo Neighborhood (Photo: Williams Sonoma)
<\/p>\n
New Store Location Will Showcases GreenRow\u2019s
Inspired Designs and Sustainably Crafted Home Furnishings<\/p>\n
SAN FRANCISCO, March 06, 2026–(BUSINESS WIRE<\/a>)–GreenRow, portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world\u2019s largest digital-first, design-led and sustainable home retailer, announced today the opening of the brand\u2019s first-ever brick-and-mortar store, prominently located in New York City\u2019s SoHo neighborhood. The new flagship store marks a major milestone for the brand taking GreenRow\u2019s mission-driven approach to thoughtfully designed and responsibly crafted home furnishings into a physical retail experience.<\/p>\n Located at 47 Howard Street in New York City, the new GreenRow SoHo store is designed to feel like a lived-in home rather than a traditional showroom\u2014inviting customers to slow down, explore, and experience GreenRow\u2019s commitment to quality, sustainability, and timeless design. The store highlights GreenRow\u2019s dedication to creating heirloom quality furniture and textiles by showcasing the brand\u2019s products that are designed to last, age beautifully, and minimize environmental impact. From FSC-certified solid wood furniture to upholstery pieces crafted from natural, responsibly sourced materials, the new SoHo store celebrates GreenRow\u2019s commitment to sustainability without compromising color, quality, or comfort. Customers visiting the store will be able to explore the brand\u2019s full assortment of furniture, lighting, textiles, rugs, and d\u00e9cor, alongside a curated selection of original art, one-of-a-kind vintage and found pieces available for purchase.<\/p>\n “GreenRow is a powerful example of the entrepreneurial spirit and passion for creativity that exists within our company,” said Williams-Sonoma, Inc. President and CEO Laura Alber. “The new SoHo store embodies the exuberance of GreenRow\u2019s unique style and embraces the brand\u2019s mix of colorful details paired with traditional design elements. We look forward to welcoming customers into our new store, and we are grateful to the team that created such an inviting and inspiring space.”<\/p>\n “Our customers care deeply about how things are made and how they live in their homes,” said GreenRow Vice President, Jaimee Seabury. “The new store creates the opportunity for us to showcase our assortment and tell the stories behind each GreenRow product in a more tactile, immersive way\u2014allowing customers to experience the craftsmanship behind each piece.”<\/p>\n Launched in 2023, GreenRow offers thoughtfully designed furniture, rugs, bedding, bath, baby, tabletop, lighting and d\u00e9cor. Every product in the GreenRow assortment prioritizes utilizing innovative, sustainable manufacturing practices with low-impact materials wherever possible and supports at least one of Williams-Sonoma, Inc.\u2019s social or environmental initiatives. The handmade, artisanal craftsmanship of select products in the assortment along with the uniqueness of the materials used\u2014including responsibly sourced linen, cotton, wood, and recycled materials, also makes several pieces in the brand\u2019s assortments one-of-a-kind or limited edition.<\/p>\n To celebrate the new store opening, GreenRow will host a grand opening weekend Friday, March 6, 2026, through Sunday, March 8, 2026. The celebration is open to the community to experience the brand in person with a portion of proceeds from the opening weekend\u2019s sales being donated to the New York Botanical Garden.<\/p>\n GREENROW STORE DETAILS<\/p>\n \u00a0<\/p>\n GreenRow<\/p>\n \u00a0<\/p>\n Address:<\/p>\n 47 Howard Street, New York, NY 10013<\/p>\n Phone:<\/p>\n 212-993-6482<\/p>\n Store Hours:<\/p>\n Monday \u2013 Saturday 10am \u2013 7pm \/ Sunday 11am \u2013 6pm<\/p>\n For more information about GreenRow, please visit: www.GreenRow.com<\/a>.<\/p>\n ABOUT GREENROW<\/p>\n GreenRow is a mission-driven home furnishings brand that creates modern heirlooms that balance beauty, comfort, and integrity\u2014proving that design can be aspirational and responsibly made. Every product in the GreenRow assortment supports at least one of Williams-Sonoma, Inc.\u2019s social or environmental initiatives and is made using innovative, low-impact manufacturing practices wherever possible. The collections showcase a commitment to craftsmanship and prioritize responsibly sourced materials\u2014including linen, cotton, wood, and recycled fibers\u2014selected for their quality, durability, and reduced environmental impact.<\/p>\n ABOUT WILLIAMS-SONOMA, INC.<\/p>\n Williams-Sonoma, Inc. is the world\u2019s largest digital-first, design-led and sustainable home retailer. The company\u2019s brands \u2014 Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow \u2014 represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs, retail stores, and business-to-business. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, and have unaffiliated franchisees that operate stores in Mexico, South Korea, India and the Philippines.<\/p>\n WSM-PR<\/p>\n View source version on businesswire.com: https:\/\/www.businesswire.com\/news\/home\/20260306754829\/en\/<\/a><\/p>\n Contacts<\/p>\n