{"id":157924,"date":"2026-03-09T14:36:15","date_gmt":"2026-03-09T14:36:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/157924\/"},"modified":"2026-03-09T14:36:15","modified_gmt":"2026-03-09T14:36:15","slug":"atra-form-opens-its-multisensorial-new-york-gallery","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/157924\/","title":{"rendered":"ATRA FORM opens its Multisensorial New York Gallery"},"content":{"rendered":"

With immersive, often transportative, displays standing out at major events like Design Miami<\/a>, architecture studio and design producer ATRA<\/a> has long championed that all-so-Mexican of propositions: harnessing a long-established, rich and diverse culture of craft\u2014as well as an expansive suite of rare, natural materials\u2014and translating it into precision-engineered spaces and furnishings. The results tend to be a cohesive meddling of ancient and otherworldly; concepts that seem to have been extracted from a different, more fantastical yet still somewhat familiar timeline.<\/p>\n

\"Minimalist<\/a><\/p>\n

When it came to opening its new gallery in New York City\u2019s Hudson Square neighborhood, ATRA\u2019s approach was the same. The subduedly cast, yet richly textured space unfolds as a series of open plan vignettes, unified by a single dark soil-toned toned carpet. There\u2019s a mystical, certainly monastic, vibe here, far cry from the crowded, noise ridden street outside. The essentialized forms of the displayed designs tie everything together.<\/p>\n

\"Minimalist<\/a><\/p>\n

\"An<\/a><\/p>\n

On view are distinctive ATRA FORM furnishings such as the fiber glass-cast Pyramid Chair designed in partnership with art world heavyweight Pedro Reyes, the celestially inspired Chronos Hanging Vertical Light Sculpture, and monumental Margot sofa (rendered in an especially tactile long-haired Mongolian sheep fur). The pared back concepts\u2014a distillation of both intuition and structure, chaos and control\u2014are meant to be spatial interventions; part of larger architectural systems. Brought together here in complementary stagings, the boutique producer is able to show its full range, and more intimately engage with collectors.<\/p>\n

\"A<\/a><\/p>\n

\"A<\/a>
\u201cThis gallery allows us to explore where design, architecture, and holistic practice intersect,\u201d says Alexander D\u00edaz Andersson, founder and creative director of ATRA. \u201cIt provides a space to test ideas, observe how visitors engage with objects and space, and gather insights that will inform our future projects.\u201d<\/p>\n

\"Modern<\/a><\/p>\n

As revealed during last December\u2019s Design Miami fair, many of the sofas, armchairs, and lounge chairs can now be equipped with VLS technology tool Morphus. The embedded biohacking system monitors its user\u2019s vitals, as well as their stress levels, and responds in kind with a carefully calibrated sequence of vibration, sound and light\u2014filtering in through adjoining goggles\u2014to bring them into and out of states of relaxation and meditation. The rear of the gallery has been set up to facilitate these sessions, allowing especially busy New Yorkers\u2014visiting ATRA for a potential purchase\u2014to also engage in a much needed therapy session. The wellness trend\u2014mostly centered on an ever saturated landscape of urban sauna concepts\u2014has expanded.<\/p>\n

\"A<\/a><\/p>\n

AEGIS MIRROR<\/p>\n

\"An<\/a><\/p>\n

HORIZONTAL CHANDELIER<\/p>\n

\"A<\/a><\/p>\n

BELUGA LOUNG CHAIR RUBELLI<\/p>\n

\"Close-up<\/a><\/p>\n

CINTA CONSOLE<\/p>\n

\"A<\/a><\/p>\n

DUOMO FLOOR LAMP<\/p>\n

\"A<\/a><\/p>\n

FLOW CHAIR<\/p>\n

\"Two<\/a><\/p>\n

GEOMETRIK CANTELIVER SET TRAVERTINE NAVONA<\/p>\n

\"A<\/a><\/p>\n

OBELISK FLOOR LAMP<\/p>\n

To learn more about the studio, visit atraform.com<\/a>.<\/p>\n

Photography courtesy of Waylon Bone<\/a>.<\/p>\n

\"\"\/ <\/p>\n

With professional degrees in architecture and journalism, New York-based writer Joseph has a desire to make living beautifully accessible. His work seeks to enrich the lives of others with visual communication and storytelling through design. When not writing, he teaches visual communication, theory, and design.<\/p>\n","protected":false},"excerpt":{"rendered":"With immersive, often transportative, displays standing out at major events like Design Miami, architecture studio and design producer…\n","protected":false},"author":2,"featured_media":157925,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[65217,65218,65219,13613,65220,28295,75,65221,9,24,55,54,56,1881,65222],"class_list":["post-157924","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-atra","tag-atra-form","tag-biohacking","tag-furniture","tag-home-furnishing","tag-home-furnishings","tag-manhattan","tag-mexican-design","tag-new-york","tag-new-york-city","tag-new-york-city-headlines","tag-new-york-city-news","tag-ny","tag-wellness","tag-wellness-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/157924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=157924"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/157924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/157925"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=157924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=157924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=157924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}