{"id":164846,"date":"2026-03-16T11:20:06","date_gmt":"2026-03-16T11:20:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/164846\/"},"modified":"2026-03-16T11:20:06","modified_gmt":"2026-03-16T11:20:06","slug":"how-a-fifth-graders-hand-drawn-logo-became-trendy-nyc-nabes-hottest-new-design","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/164846\/","title":{"rendered":"How a fifth-grader&#8217;s hand-drawn logo became trendy NYC nabe&#8217;s hottest new design"},"content":{"rendered":"<p>A ramen-loving fifth grader\u2019s original hand-drawn artwork will soon grace hats, tote bags and T-shirts around Greenpoint after the trendy nabe chose her design to represent a popular grocery store.<\/p>\n<p>Rosemary \u201cRosie\u201d Burgess\u2019 ramen-eating seal won the design contest this month by Jubilee Marketplace as it searched for inspiration for its next merch collection and a way to bolster community in the trendy nabe.<\/p>\n<p>Rosie Brugess\u2019s design will grace the next merch line for Jubilee Marketplace. Paul Martinka for New York Post<\/p>\n<p>\u201cI was surprised. Now I feel good!\u201d Rosie, 10, told The Post after taking home the prize, adding that the initial shock mostly came because she \u201cforgot about\u201d the contest. <\/p>\n<p>The competition was only open to fourth- and fifth-grade students at PS 31, but invited the entire neighborhood to cast their votes for what Jubilee should plaster across its next merch collection.<\/p>\n<p>Shoppers slapped stickers on their favorite designs \u2014 which included some of Brooklyn\u2019s iconic water towers and the view of Manhattan\u2019s skyline from Newtown Creek \u2014 on a massive banner that hung in the supermarket throughout February. <\/p>\n<p>After the competition was whittled down to seven designs, Rosie took home 25% of the 822 votes. <\/p>\n<p>Customers cast their vote by placing a star-shaped sticker next to their favorite and by voting on social media, with the majority closing in on Rosemary\u2019s ramen-eating seal. Paul Martinka for New York Post<\/p>\n<p>Rosie learned of the good news last week when she was called down to the principal\u2019s office, but the 10-year-old swears she wasn\u2019t nervous that she was called in trouble.<\/p>\n<p>When asked about her inspiration for the artwork, Rosie said: \u201cBecause I like seals! They\u2019re cute.\u201d<\/p>\n<p>Although there\u2019s no explicit mention or reference to Jubilee in the drawing, Roise drew from her favorite memories in the supermarket when it came to what meal the hat-wearing seal is munching on.<\/p>\n<p>Spicy ramen is her favorite after-school snack to get at the shop, which her mom called the family\u2019s \u201changout.\u201d<\/p>\n<p>Rosie, here with dogs Muffin and Mikey, said her favorite meal from Jubilee is spicy ramen. Paul Martinka for New York Post<\/p>\n<p>The blue hat was added simply because seals live in the cold, said Rosie, who said her hobbies are \u201cpainting\u201d and \u201canimals.\u201d<\/p>\n<p>The contest was dreamed up by Jubilee owner Young Kim, who was \u201ctrying to do something cool with the community.\u201d<\/p>\n<p>\u201cWhat better artwork than from elementary students?\u201d said Kim, who opened his Greenpoint location back in 2023 and credited his neighbors with helping him get it off the ground.<\/p>\n<p>\u201cWe got tremendous support from the community, so I just thought it was good to give back.\u201d continued Kim, who has made a name for himself for <a href=\"https:\/\/nypost.com\/2024\/02\/20\/lifestyle\/how-a-2-55-slider-became-nycs-most-popular-burger-overnight\/\" rel=\"nofollow noopener\" target=\"_blank\">keeping grocery prices low in the expensive and trendy nabe<\/a>.<\/p>\n<p>Young Kim dreamed up the contest because he was \u201ctrying to do something cool with the community.\u201d Paul Martinka for New York Post<\/p>\n<p>Kim first released Jubilee merch in 2025, which was incredibly popular \u2014 and <a href=\"https:\/\/nypost.com\/2026\/02\/16\/lifestyle\/nyc-tote-bags-decoded-what-your-reusable-bag-says-about-you\/\" rel=\"nofollow noopener\" target=\"_blank\">rivaled the virality of Trader Joe tote bags <\/a>on a local level, prompting neighbors to beg for the new merch line in the new year.<\/p>\n<p>Rather than paying the $1,000 to a designer, Kim donated the same total to PS 31\u2019s culinary arts program, the first-of-its-kind extracurricular that allows students to chef up within the school.<\/p>\n<p>He also awarded Rosie a $500 gift card to the local book shop, Word \u2014 which she plans to use on \u201cstickers.\u201d<\/p>\n<p>The other six finalists didn\u2019t go home empty-handed, however, and each was gifted a $100 voucher as well.<\/p>\n<p>Kim awarded Rosie a $500 gift card to a local bookstore and $100 gift cards to the other six finalists. Paul Martinka for New York Post<\/p>\n<p>He\u2019s also working with a local print shop to produce the tote bags, hats, T-shirts and more, he added, noting that he expects the line to drop in the next six weeks.<\/p>\n<p>Kim\u2019s generosity will continue even as the contest draws to a halt \u2014 he doesn\u2019t plan to keep any profit, instead splitting it between a continued donation to PS 31 and a rotating list of local charities and food pantries. <\/p>\n<p>\u201cMy philosophy on everything is to have a win-win situation for everybody, where we get to give back to the school and other organizations,\u201d Kim explained. <\/p>\n<p>\u201cWe\u2019re providing something the customers will like, and at the same time, we\u2019re also going to support another local business by doing this.\u201d<\/p>\n<p>Kim also plans to donate all of his profits to PS 31 and local charities.  Paul Martinka for New York Post<\/p>\n<p>The hardest part of the process for Kim was choosing the winner \u2014 a mission he punted off to school administrators and his very own customers.<\/p>\n<p>Dozens of fourth and fifth-grade students submitted designs for his contest, but Kim left it to the school to pluck the top seven contenders that the shop owner blew up and posted on the wall of his grocery store.<\/p>\n<p>Customers cast their vote by placing a star-shaped sticker next to their favorite and by voting on social media, with the majority closing in on Rosemary\u2019s ramen-eating seal. <\/p>\n<p>\u201cI wouldn\u2019t have been able to pick to be honest \u2014 they were all so good! If I were the one picking, we would have probably launched next year,\u201d Kim said.<\/p>\n","protected":false},"excerpt":{"rendered":"A ramen-loving fifth grader\u2019s original hand-drawn artwork will soon grace hats, tote bags and T-shirts around Greenpoint after&hellip;\n","protected":false},"author":2,"featured_media":164847,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[98,23587,5867,2422,46940,57,9,197,56,63,65,64,9936,58],"class_list":["post-164846","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-brooklyn","tag-contests","tag-design","tag-greenpoint","tag-merchandise","tag-metro","tag-new-york","tag-new-york-city-life","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news","tag-supermarkets","tag-us-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/164846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=164846"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/164846\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/164847"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=164846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=164846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=164846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}