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\n The exterior of 25 Kent in Brooklyn\n <\/p>\n
When Global Holdings Management Group assumed\u00a0day-to-day management<\/a> of 25 Kent\u00a0Avenue in Williamsburg last spring, the firm invested significant time and new capital into the asset to elevate the unique building\u2019s offerings and further capitalize on its desirable waterfront location, design and amenities.<\/p>\n Applying Global Holdings\u2019 comprehensive, multifaceted and analytical expertise, the directive was clear: Appeal to a wide variety of tech and creative office tenants seeking space in a vibrant, amenity-rich neighborhood, with good tech infrastructure\u00a0in a wellness-inspired environment.<\/p>\n \u201cAs long-time investors in the building, we were sure of its promise and, as such, we were willing to invest time and capital to bring its potential to fruition,\u201d said Chris Roth, senior vice president at\u00a0Global Holdings Management Group<\/a>.<\/p>\n Customizable Suites And A-List Amenities<\/p>\n In addition to the building\u2019s existing full-floor opportunities for custom build-outs, which offer flexibility for businesses of all sizes, Global Holdings launched a flexible prebuilt program offering turnkey, move-in-ready suites as part of its strategy to attract firms looking for fast growth,\u00a0Roth said.\u00a0<\/p>\n The strategy also included a change of representation when Global Holdings hired a top Newmark leasing team with a track record of success in Brooklyn, led by Jordan Gosin, Ryan Gessin and Will Grover.<\/p>\n To make the holistic office environment even more compelling to modern tenants, the firm also invested in showcasing the building\u2019s amenity suite through enhanced marketing efforts,\u00a0he said.\u00a0<\/p>\n Tenants of 25 Kent enjoy a private fitness center, a 20-foot bouldering wall, meditation pods, spa-style locker rooms, on-site parking and a 12K SF landscaped rooftop terrace.<\/p>\n The ground-floor retail at 25 Kent includes lifestyle brand and clothing retailer Kith, social bathhouse company Othership, Five Iron Golf and Pura Vida<\/a>, the wellness-inspired fast-casual caf\u00e9 known for its salads, smoothies and acai bowls.<\/p>\n \u201c25 Kent had a successful year because we took the time to understand the asset,\u201d Roth said. \u201cWe were able to evaluate, react to what the market was telling us and adapt quickly because of our hands-on approach.\u201d<\/p>\n \n The rooftop at 25 Kent\n <\/p>\n ‘Rooted’ In Brooklyn’s Creative Identity<\/p>\n It didn\u2019t take long for the strategy to yield results. Since April 2025, over 140K SF of space has been leased and signed at 25 Kent,\u00a0he said.<\/p>\n The building’s new tenants include tech-forward branding startup Queen One, which received $6M in state incentives to support job creation and long-term growth for new tech jobs in artificial intelligence, software development and data science.\u00a0<\/p>\n Additional new tenants include speech analytics software RillaVoice, AI-native wealth advisory firm Autonomous Technologies Group and skin care treatment provider Glowbar.<\/p>\n \u201cThe RillaVoice agreement is notable for being the largest office lease signed in Williamsburg, and among the largest in Brooklyn over the past year,\u201d said Craig Panzirer, director of leasing at Global Holdings. \u201cIt is a proof point of Brooklyn\u2019s appeal as a tech, culture and business hub, with 25 Kent in the center of the borough\u2019s innovation ecosystem.\u201d<\/p>\n The building\u2019s current tenants also include Amazon Music, boutique flex space provider Mindspace, events space Vesper, professional hair care brand Amika and supply chain software firm Altana.<\/p>\n In leadership\u2019s view, Brooklyn represents an alternative to Manhattan\u2019s more traditional office environment. Companies can still get best-in-class office space and visibility but in a market that feels more aligned with how modern tech companies operate and grow.<\/p>\n \u201cMany founders live in Brooklyn and want to work in neighborhoods that reflect their culture: collaborative and design-driven,\u201d Panzirer said. \u201cThe story of 25 Kent reflects this. The building provides the infrastructure companies need without sacrificing neighborhood character. Tenants benefit from modern floor plans, a strong sense of community and connectivity, and move-in-ready options, all within a building that feels rooted in Williamsburg\u2019s creative identity.\u201d<\/p>\n Long-Term, Design-Forward Strategy<\/p>\n The turnaround success at 25 Kent comes as Global Holdings is achieving leasing traction across its entire U.S. office portfolio.<\/p>\n Recent transactions at Global Holding\u2019s office assets, including\u00a01250 Broadway<\/a>,\u00a099 Park Avenue<\/a>\u00a0and\u00a0120 Park Avenue<\/a>, represent over 1.4M SF of leases signed in the last year,\u00a0Roth said.<\/p>\n \n A rendering of 99 Park in New York City\n <\/p>\n \u201cOur approach towards our assets reflects our long-term, design-forward investment strategy,\u201d Roth said. \u201cWe strive to exceed the benchmark for what the modern office should be.\u201d<\/p>\n At 1250 Broadway, a 39-story Class-A office building acquired in 2016 and rebranded as Nomad Tower, the repositioning strategy included a comprehensive double-height lobby renovation that introduced a public coffee bar as well as the addition of hospitality-driven common areas, a fitness center and conference facilities that include a 90-person amphitheater.<\/p>\n The firm secured a\u00a0$450M refinancing<\/a> for the property with Wells Fargo just last month.\u00a0<\/p>\n At 99 Park, the building\u2019s\u00a0capital program<\/a> includes a new lobby, fa\u00e7ade improvements, elevator modernization and a subterranean amenity offering that includes a conferencing and events space, a golf simulator, a speakeasy and a duckpin bowling alley.<\/p>\n In 2025 alone, 99 Park secured 300K SF in new leases<\/a>.<\/p>\n At 120 Park Avenue, a\u00a0496K SF lease extension<\/a> with Bloomberg LP, the largest office lease of New York City in the fourth quarter and among the largest of 2025, coincided with planned lobby enhancements and elevator upgrades,\u00a0Roth said.<\/p>\n \u201cOur vision is centered on delivering thoughtfully designed office buildings with high-quality amenities and meaningful modernizations that support today\u2019s evolving workplace,\u201d\u00a0he said. “We remain focused on long-term value creation and bringing the resources and discipline needed to contribute positively to the markets we serve.\u201d\u00a0<\/p>\n In particular, the firm\u2019s confidence is concentrated in existing trophy and Class-A properties in Manhattan, which captured a record 55% of leasing activity in 2025, Roth said.<\/p>\n \u201cPark Avenue<\/a> continues to thrive as it has once again regained its spot as Manhattan\u2019s most desirable office district,\u201d Roth said. \u201cNYC remains one of the world\u2019s most dynamic business ecosystems, and we expect this positivity to continue throughout 2026.\u201d<\/p>\n Residential Brand That Resonates<\/p>\n Global Holding\u2019s broader strategy reaches beyond New York City\u2019s office sector. The company remains optimistic about opportunities across the market, including residential.<\/p>\n \n Anagram Columbus Circle in New York City\n <\/p>\n \u201cIn 2020, we launched our proprietary residential brand, Anagram, which has quickly become synonymous with design excellence, thoughtful amenities and a strong sense of community,\u201d said Josh Feder, senior vice president, head of investments, at Global Holdings.<\/p>\n Last year, the company completed the\u00a0$190M refinancing<\/a> of Anagram Columbus Circle<\/a>, its luxury residential tower located steps from Central Park and Billionaires\u2019 Row.<\/p>\n Anagram Turtle Bay is nearing full lease-up and recently launched an exclusive \u201cResidences at the Top\u201d collection for its most luxurious units. And in 2027, Global Holdings expects to cut the ribbon on the first Anagram-branded property in the outer boroughs, Anagram Gowanus<\/a>.<\/p>\n Located at 450 Union\u00a0St. along the Gowanus Canal, Anagram Gowanus will comprise 158 upscale apartment homes and 22K SF of retail and commercial space \u2014 with some square footage set aside as community space and art studios. The building\u2019s esplanade will connect with other waterfront walkways along the canal and will be publicly accessible.<\/p>\n \u201cAnagram\u2019s continued momentum reflects our belief that thoughtfully designed, community-driven residential environments resonate deeply with today\u2019s residents,” Feder said. “As the brand evolves, we remain confident in its long-term growth and in our ability to expand Anagram in ways that stay true to its design-forward vision and commitment to exceptional living experiences.\u201d Feder said.<\/p>\n ‘Eyes Open’ To Opportunities In The Market<\/p>\n \u201cOur eyes are open to the many opportunities in the market,” Feder said. “Because of our structure, we are able to adapt quickly to market changes and demands.\u201d<\/p>\n The capital Global Holdings has invested in its portfolio to date, paired with the locations and quality of its buildings, sets the company up well for the future, Feder said.<\/p>\n \u201cThe sky\u2019s the limit as to what we can achieve.\u201d<\/p>\n This article was produced in collaboration between\u00a0Global Holdings Management<\/a> and Studio B. Bisnow news staff was not involved in the production of this content.<\/p>\n<\/p>\n<\/p>\n<\/p>\n