{"id":168499,"date":"2026-03-19T19:41:37","date_gmt":"2026-03-19T19:41:37","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/168499\/"},"modified":"2026-03-19T19:41:37","modified_gmt":"2026-03-19T19:41:37","slug":"romilly-newman-soft-launches-her-design-career-at-armadillos-new-manhattan-flagship","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/168499\/","title":{"rendered":"Romilly Newman Soft-Launches Her Design Career at Armadillo&#8217;s New Manhattan Flagship"},"content":{"rendered":"<p>\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-81069 size-full\" title=\"design-armadillo-rug-launch-romilly-newman\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/03\/Armadillo_RomillyNewman_260302_4-scaled.jpg\" alt=\"Rugs and curated furniture are displayed at the Armadillo flagship store\" width=\"2560\" height=\"1706\"  \/>The new Armadillo showroom in Manhattan. All images courtesy of Armadillo.<\/p>\n<p data-start=\"0\" data-end=\"319\">In New York, where space comes at a premium and even the most relaxed rooms can feel over-curated, a new destination has arrived with distinctly human touch. Australian rug purveyor <a href=\"https:\/\/armadillo-co.com\/us?https:\/\/armadillo-co.com\/us?utm_source=google&amp;utm_medium=ads&amp;utm_campaign=branded%20search&amp;gad_source=1&amp;gad_campaignid=14315191669&amp;gbraid=0AAAAAC6pgVq0QUnDlP18Xc3hEFtn1iAlV&amp;gclid=Cj0KCQjwve7NBhC-ARIsALZy9HXyIgVKetBsSs2kNDvXF23xBeg_UKBOO3KBqLPQ3053oLfgkJZGOhEaAqgJEALw_wcB\" rel=\"nofollow noopener\" target=\"_blank\">Armadillo<\/a>\u2019s flagship\u2014a 4,000-square-foot exhale perched above Madison Square Park, offers a repose from the bustle of Broadway, and a means to dissolve city pavement into something softer underfoot.<\/p>\n<p data-start=\"0\" data-end=\"319\">Tastemaker and chef <a href=\"https:\/\/www.instagram.com\/romillynewman\/\" rel=\"nofollow noopener\" target=\"_blank\">Romilly Newman<\/a> offered her eye to the space, in her first foray into spatial design. \u201cStyling a room and making a dish are exactly the same thing,\u201d Newman tells CULTURED. \u201cIt\u2019s all about taste: layering, and adding things that interact with each other, but may not be the most alike.\u201d<\/p>\n<p data-start=\"0\" data-end=\"319\">Inside the 1123 Broadway showroom, Newman conceived of a world where the brand\u2019s sensibility\u2014clean and cool\u2014could flourish IRL. Starting today, guests are invited to experience the building\u2019s original 1897 pine floors creaking tepidly\u2014remember, this is a place with a heritage-packed past\u2014while lime-washed walls and sculptural curves move the line into the present. \u201cThe space is stunning. It has such big windows, natural light, the curved walls, and I wanted to add in that warmth, depth, and some of my more traditional styles,\u201d Newman explains.<\/p>\n<p data-start=\"0\" data-end=\"319\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-81070 size-full\" title=\"design-armadillo-rug-launch-romilly-newman\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/03\/26002_Armadillo_NYC_Final10-scaled.jpg\" alt=\"Rugs and curated furniture are displayed at the Armadillo flagship store\" width=\"2048\" height=\"2560\"  \/><\/p>\n<p data-start=\"731\" data-end=\"1038\">Rugs are displayed like garments, with carefully studied draping suggesting a waterfall of polished pieces\u2014a new color and material for each discerning decorator. The new space is sure to attract to both trade insiders and the design-curious, a natural extension for a neighborhood punctuated by world-class architecture studios, galleries, and hospitality destinations.<\/p>\n<p data-start=\"731\" data-end=\"1038\">Newman\u2019s work isn\u2019t quite done yet. \u201cA room is never truly finished\u2014I\u2019ll always keep adding things,\u201d she says with a smile. That ethos lingers in the showroom. Nothing feels too precious. Instead, Armadillo\u2019s New York home is like one of Newman\u2019s well-set tables, each element there to be handled\u2014with care.<\/p>\n<p>\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/03\/embed-gallery-arrow-left.v1.png\" width=\"27\" height=\"21\" alt=\"Previous\"\/><\/p>\n<p>\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/03\/embed-gallery-arrow-right.v1.png\" width=\"27\" height=\"21\" alt=\"Next\"\/><\/p>\n<p data-start=\"731\" data-end=\"1038\">More of our favorite stories from CULTURED<\/p>\n<p><a href=\"https:\/\/www.culturedmag.com\/article\/2026\/03\/11\/art-harrison-kinnane-smith-emmelines\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Our Critic\u2019s Favorite Show This Month Is Hidden in a Subway Station<\/a><\/p>\n<p><a href=\"https:\/\/www.culturedmag.com\/article\/2026\/03\/12\/art-lauren-halsey-sculpture-park-los-angeles\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Take an Exclusive Look at Lauren Halsey\u2019s New LA Sculpture Park, \u2018Where You Don\u2019t Have to Pay to Play\u2019<\/a><\/p>\n<p><a href=\"https:\/\/www.culturedmag.com\/article\/2026\/03\/16\/art-exhibition-biennials-this-year-curators\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">There\u2019s a Head-Spinning Number of -Iennials This Year. 7 Curators Reveal How to Make the Most of Them.<\/a><\/p>\n<p><a href=\"https:\/\/www.culturedmag.com\/article\/2026\/03\/16\/literature-james-cahill-the-violet-hour-book\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">James Cahill Saw the Best and Worst of the Art World. His Latest Novel Exposes It All.<\/a><\/p>\n<p><a href=\"https:\/\/www.culturedmag.com\/article\/2026\/03\/11\/film-documentary-new-golden-age-directors\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">If We\u2019re in the Golden Age of Documentaries, Why Are All These Documentarians So Worried?<\/a><\/p>\n<p>Sign up for our newsletter <a href=\"https:\/\/www.culturedmag.com\/newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">here<\/a> to get these stories direct to your inbox.<\/p>\n<p>\t\t\t\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"The new Armadillo showroom in Manhattan. All images courtesy of Armadillo. In New York, where space comes at&hellip;\n","protected":false},"author":2,"featured_media":168500,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[75,84,83,9,24,63],"class_list":["post-168499","post","type-post","status-publish","format-standard","has-post-thumbnail","category-manhattan","tag-manhattan","tag-manhattan-headlines","tag-manhattan-news","tag-new-york","tag-new-york-city","tag-nyc"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/168499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=168499"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/168499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/168500"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=168499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=168499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=168499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}