{"id":16920,"date":"2025-10-26T02:19:20","date_gmt":"2025-10-26T02:19:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/16920\/"},"modified":"2025-10-26T02:19:20","modified_gmt":"2025-10-26T02:19:20","slug":"pamela-andersons-dreamy-vegan-sonsie-garden-party-in-new-york-ethos","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/16920\/","title":{"rendered":"Pamela Anderson&#8217;s Dreamy, Vegan Sonsie Garden Party In New York- Ethos"},"content":{"rendered":"<p>Pamela Anderson\u2019s minimalist skincare range, Sonsie, held its first New York pop-up, The Sonsie Garden, in SoHo this weekend. The RSVP-only activation was produced alongside Shopify and built around the label\u2019s new releases: Adapt Cream and Basic Balm in Sugar-dipped Rhubarb.<\/p>\n<p>The pop-up emphasized Sonsie\u2019s vegan and cruelty-free positioning, as well as Anderson\u2019s minimal, makeup-free aesthetic that has dominated recent headlines. \u201cThe garden is always the best inspiration,\u201d Anderson told <a href=\"https:\/\/people.com\/pamela-anderson-teases-the-magic-she-is-bringing-to-her-sonsie-nyc-pop-up-exclusive-11834217\" target=\"_blank\" rel=\"noreferrer noopener nofollow external\" data-wpel-link=\"external\">People<\/a> ahead of the event opening. \u201cWe wanted to bring a taste of the Sonsie garden to the heart of N.Y.C.\u201d <\/p>\n<p>The event space was designed to mirror Anderson\u2019s own Vancouver Island garden, with floral elements, green accents, and an immersive layout where guests could shop the full Sonsie line and preview new products. \u201cA little piece of magic for everyone to enjoy and dance through,\u201d Anderson, 58, said of the pop-up. \u201cI never want to lose sight of that,\u201d the Naked Gun actress said. <\/p>\n<p id=\"mntl-sc-block_19-0\">\u201cI would love for those that make it to the pop-up to go on a little journey,\u201d Anderson said. \u201cBe open-minded, be inspired to plant their own garden.\u201d<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2025\/10\/chloe-for-sonsie-768x1024.jpg\" alt=\"Chloe Coscarelli's tarts for Sonsie.\" class=\"wp-image-51077\"  \/>Chef Chloe Coscarelli catered the Sonsie Garden Pop-Up<\/p>\n<p>Guests were treated to SunLife Organics\u2019 garden-green iced <a href=\"https:\/\/the-ethos.co\/matcha-shortage\/\" data-wpel-link=\"internal\" rel=\"nofollow noopener\" target=\"_blank\">matcha lattes<\/a> and a range of vegan options courtesy of chef Chloe Coscarelli\u2019s Bleecker Street restaurant. Anderson is a longtime vegan, and Sonsie is a clean, vegan label.<\/p>\n<p>Anderson officially joined Sonsie as co-owner in 2024, introducing her first co-developed product, the rose-infused Cleansing Mousse. The flagship product reflected her personal rituals \u2014 particularly the rose garden she tends at her Vancouver Island home, which has also become a recurring source of inspiration for the brand\u2019s clean, nature-driven identity.<\/p>\n<p>\u201cWhen I started working with the Sonsie group, I really wanted to start applying my <a href=\"https:\/\/the-ethos.co\/life-lessons-from-house-plants\/\" data-wpel-link=\"internal\" rel=\"nofollow noopener\" target=\"_blank\">life lessons<\/a> and things that I\u2019ve learned along the way \u2014 accepting where you are on your beauty journey \u2014 and I just felt like the rose garden, for me, was a very grounding message, because I kind of rediscovered myself in the rose garden,\u201d Anderson told WWD.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"1024\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2025\/10\/sonsie-garden-791x1024.jpg\" alt=\"Sonsie garden wall. \" class=\"wp-image-51076\"  \/>Sonsie<\/p>\n<p>Sonsie and Anderson, along with Shopify, announced the new Mindful Beauty Award \u2014 a $100,000 grant for female beauty brand founders. \u201cWe\u2019re very excited about it,\u201d Anderson said. \u201cIt\u2019s something we\u2019ve talked about for a very long time to encourage people to do sustainable beauty brands. So, we just want to help with start-up brands, and I\u2019m really excited about that.\u201d<\/p>\n<p>The brand\u2019s latest launch, Adapt Cream, which Anderson described as \u201cthe missing piece of the puzzle,\u201d was on display for guests to try. Anderson says it offers \u201cimmediate benefits and then also long-term benefits.\u201d The pop-up also highlighted the seasonal launch of Basic Balm in Sugar-dipped Rhubarb as part of the new offering roster for in-store purchase.<\/p>\n<p>Anderson has, in recent interviews, framed her approach to beauty as grounded in nature and self-acceptance. She said, \u201cIt\u2019s about practicing self-love, acceptance, and understanding it goes beyond skincare. Having amazing products is just half the battle.\u201d Her own shift toward makeup-free appearances, including public red-carpet outings, has become part of the narrative behind Sonsie\u2019s founding. Earlier coverage noted that she had embraced a bare-face aesthetic and that the brand\u2019s mission echoed that ethos.<\/p>\n<p>\u201cWe want this to be a moment people remember,\u201d Anderson said, noting that\u2019s why it was designed with \u201cfun and playfulness\u201d in mind.<\/p>\n<p>The Sonsie Garden Pop-Up runs through October 26th.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"375\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2025\/10\/sonsie-adapt.webp.webp\" alt=\"Adapt cream.\" class=\"wp-image-51078\"  \/><\/p>\n<p>SONSIE<br \/>Adapt Cream<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2025\/10\/balm-1024x1024.webp.webp\" alt=\"Sonsie Balm.\" class=\"wp-image-51080\" style=\"width:376px;height:auto\"  \/><\/p>\n<p>SONSIE <br \/>Basic Balm<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"375\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2025\/10\/mousse.webp.webp\" alt=\"Sonsie Mousse.\" class=\"wp-image-51079\"  \/><\/p>\n<p>SONSIE <br \/>Mousse<\/p>\n<p>Related on Ethos:<\/p>\n<p style=\"margin-bottom:0;\">All products featured on Ethos have been independently selected by our editorial team.<br \/>When you buy something through our links, Ethos may earn an affiliate commission.<\/p>\n","protected":false},"excerpt":{"rendered":"Pamela Anderson\u2019s minimalist skincare range, Sonsie, held its first New York pop-up, The Sonsie Garden, in SoHo this&hellip;\n","protected":false},"author":2,"featured_media":16921,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[11896,9,11,10,11897],"class_list":{"0":"post-16920","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-clean-beauty","9":"tag-new-york","10":"tag-new-york-headlines","11":"tag-new-york-news","12":"tag-vegan"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/16920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=16920"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/16920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/16921"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=16920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=16920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=16920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}