G\u2019day mate! Are you ready for some DownUnderwear?<\/p>\n
International retailer WeWearAustralian<\/a> will open its first U.S. location in Manhattan\u2019s SoHo neighborhood, Commercial Observer has learned.\u00a0<\/p>\n SEE ALSO: Stuf Storage Signs 8K-SF Lease at GFP\u2019s 10 Astor Place<\/a><\/p>\n WeWearAustralian, an initiative supporting local Australian fashion brands, has signed a lease for 5,000 square feet at PEP Real Estate<\/a>\u2019s 69 Mercer Street, according to tenant broker Cushman & Wakefield<\/a>.<\/p>\n The length of the lease and the asking rent were not disclosed. The average asking rent for retail space in SoHo was $734 per square foot in the fourth quarter of 2025, according to data from CBRE.\u00a0<\/p>\n C&W\u2019s Ian Lerner, Ed Nelson and Alan Wildes represented the tenant, while PEP handled the lease negotiations in-house.\u00a0<\/p>\n \u201cWe are thrilled to have secured this exceptional SoHo location for WeWearAustralian\u2019s U.S. launch,\u201d Lerner said in a statement. \u201cThis deal introduces a distinctive and innovative retail concept to one of New York City\u2019s most dynamic shopping districts. WeWearAustralian provides a unique platform for Australian brands seeking to enter the U.S. market, and 69 Mercer Street offers an ideal setting to showcase these brands to a global audience.\u201d<\/p>\n John Pasquale, managing partner at PEP, added to CO that the tenant chose 69 Mercer Street due to its \u201clocation, configuration, reasonable negotiations, and the potential of a long-term amicable relationship.\u201d<\/p>\n The space at 69 Mercer Street, which is situated between Spring and Broome streets, includes 2,500 square feet on the ground floor and 2,500 square feet below street level.<\/p>\n \u201cInside, soaring 18-foot ceilings and exposed timber beams set the stage for a dramatic interior, while tall storefront windows and a custom rear skylight flood the space with natural light,\u201d PEP said of the space on its website. \u201cPolished concrete floors, wood-paneled details, and gallery-style shelving create a refined backdrop for retail, showroom or experiential use.\u201d\u00a0<\/p>\n 69 Mercer Street was previously home to The Den, a boutique shop that sold clothing, accessories, magazines and select home goods. Online posts indicate the retailer moved to a spot on West 25th Street.<\/p>\n