\t\t\t\t\tOverview:<\/p>\n
Brooklyn Football Club on Thursday announced a multi-year sponsorship with New Balance, naming the brand the Official Kit Supplier of the USL teams.<\/p>\n
Here is one of Brooklyn FC\u2019s shirts in its new kits. (Photo courtesy of Brooklyn FC)<\/p>\n
BROOKLYN, N.Y. \u2013 Brooklyn Football Club on Thursday announced a multi-year sponsorship with New Balance, naming the brand the Official Kit Supplier of the USL teams.<\/p>\n
The sponsorship covers the full Brooklyn FC organization and will support the club\u2019s men\u2019s team in the USL Championship and women\u2019s team in the Gainbridge Super League, a USL property.<\/p>\n
Brooklyn FC players and staff will wear New Balance match kits, training gear, apparel and accessories.<\/p>\n
\u201cBrooklyn FC has a clear identity and a strong connection to its community, and that matters,\u201d Andrew McGarty, Director of Sports Marketing, Global Football at New Balance, said in a statement. \u201cWe\u2019re proud to support the club across both the men\u2019s and women\u2019s teams. This relationship is about quality, craft and building something supporters can be proud to wear.\u201d<\/p>\n
The first Brooklyn FC kits created with New Balance put a fresh spin on the club\u2019s classic pinstripes. The New Balance design team developed the look in collaboration with Brooklyn FC club investor Tim Weah, a U.S. men\u2019s national team player and a New Balance athlete.<\/p>\n
\u201cThis club is real. It\u2019s not trying to play a part,\u201d Weah said in a statement. \u201cThe pinstripes nod to what people already connect with Brooklyn FC, and the architectural detail reflects some of the everyday visuals seen in Brooklyn. I wanted it to feel sharp, modern and true to the borough.\u201d<\/p>\n
Brooklyn FC and New Balance also plan to extend the relationship beyond the pitch with community-focused efforts celebrating the borough and the people who power the club. Additional details will be shared at a later date.<\/p>\n
\u201cBrooklyn FC is of Brooklyn and for Brooklyn. New Balance understood that right away,\u201d Brooklyn FC CEO Josh Persell said in a statement. \u201cThey didn\u2019t just show up with a logo. They showed up with intent and incorporated allusions to some of the borough\u2019s architectural motifs, including representing an architectural nod to the arches of the Brooklyn Bridge, the columns of the Brooklyn Museum, and crests of Coney Island rollercoasters, making the kits feel distinctly Brooklyn.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Overview: Brooklyn Football Club on Thursday announced a multi-year sponsorship with New Balance, naming the brand the Official…\n","protected":false},"author":2,"featured_media":169699,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[98,9025,9026,100,99,19078,9,24,63,69555],"class_list":["post-169698","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brooklyn","tag-brooklyn","tag-brooklyn-fc","tag-brooklyn-football-club","tag-brooklyn-headlines","tag-brooklyn-news","tag-gainbridge-super-league","tag-new-york","tag-new-york-city","tag-nyc","tag-usl-champitonship"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/169698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=169698"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/169698\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/169699"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=169698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=169698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=169698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}