{"id":172360,"date":"2026-03-23T17:28:09","date_gmt":"2026-03-23T17:28:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/172360\/"},"modified":"2026-03-23T17:28:09","modified_gmt":"2026-03-23T17:28:09","slug":"bubs-bakery-in-noho-is-creating-delicious-baked-goods-that-everyone-can-enjoy","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/172360\/","title":{"rendered":"Bub\u2019s Bakery in NoHo is creating delicious baked goods that everyone can enjoy"},"content":{"rendered":"

\t\t\t\t\"Bub's\t\t\t<\/p>\n

Bub\u2019s Bakery is bringing delicious treats to NoHo.<\/p>\n

Photos by Chantal Mann<\/p>\n

There\u2019s nothing better than a sugary, buttery baked good made with plenty of eggs and dairy. These delicious treats, however, are impossible to enjoy for the approximately 33 million Americans with food allergies \u2014 a problem that Bub\u2019s Bakery is looking to solve.<\/p>\n

Bub\u2019s Bakery, which opened in NoHo in September 2025, is the city\u2019s first dedicated allergen-free bakery. Founded by Jenn Saesue of 55 Hospitality and James Beard-nominated baker Melissa Weller, Bub\u2019s Bakery is on a mission to create delicious baked goods that are accessible to all New Yorkers. The bakery completely avoids the top nine food allergens \u2014 soy, eggs, dairy, nuts, peanuts, wheat, sesame, fish and shellfish \u2014 and uses certified gluten-free ingredients.\u00a0<\/p>\n

But that wasn\u2019t always the plan. At first, Saesue and Weller planned to only omit gluten, eggs, dairy and nuts. After another month, they added soy to that list. And by the time they were ready to open, they had successfully created a full menu \u2014 which includes cinnamon rolls, chocolate chip cookies, banana pudding, cupcakes and sandwiches \u2014 that was top nine allergen-free.<\/p>\n

The inspiration for Bub\u2019s Bakery came after Saesue\u2019s failed attempt to find an allergen-free birthday cake for her husband \u2014 whom she calls Bub \u2014 three years ago. That experience inspired her to start a bakery that creates treats everyone can enjoy. Saesue then reached out to Weller to help with recipe development.<\/p>\n

\"Bub's<\/a>Bub\u2019s Bakery menu options.Photos by Chantal Mann<\/p>\n

\u201cI was up for the challenge,\u201d Weller said. \u201cI have an engineering background and a baking background, and it sounded very exciting to me to test new things that I hadn\u2019t made before.\u201d<\/p>\n

Recipe research and development took two and a half years, with Weller continuously going back to completed recipes to finetune them until they were perfect.\n<\/p>\n

Despite being completely allergen-free, everything at Bub\u2019s Bakery tastes just like regular pastries. The most important thing to Weller was to ensure that nothing tasted gluten-free or that it was lacking a key ingredient: \u201cI wanted everything to taste as good or better than what you find in a bakery that does use those ingredients,\u201d she said.<\/p>\n

The bakery\u2019s top seller, and the pastry that took the longest to perfect, is their cinnamon roll. It was the first recipe that Weller came up with, and it got the stamp of approval during its first taste test. But as Weller continued working on other recipes and raising the level of quality, she decided to give it another shot to use all the new knowledge she had gained during the process.<\/p>\n

\"Bub's<\/a>Bub\u2019s Bakery menu options.<\/p>\n

\u201cIt was right before we opened that I came up with the final version of the cinnamon roll,\u201d Weller said. \u201cIt took a lot of fails to get to the point where I was happy with it.\u201d<\/p>\n

All of that trial and error has certainly proved worthwhile. Lines frequently wrap around the outside of the store, and happy customers can be spotted sitting on yellow benches on Lafayette Street, enjoying their delicious pastries.\u00a0<\/p>\n

For Weller, that response has been the greatest gift of all.\n<\/p>\n

\u201cSeeing people\u2019s expressions when they try the pastries, if they haven\u2019t been able to enjoy a cinnamon roll in years, seeing their face when they first try it is really rewarding,\u201d Weller said.<\/p>\n

Bub\u2019s Bakery is located at 325 Lafayette St., with more information available online<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Bub\u2019s Bakery is bringing delicious treats to NoHo. Photos by Chantal Mann There\u2019s nothing better than a sugary,…\n","protected":false},"author":2,"featured_media":172361,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[17948,98,100,99,70331,1070,9,24,11707,63],"class_list":["post-172360","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brooklyn","tag-bakery","tag-brooklyn","tag-brooklyn-headlines","tag-brooklyn-news","tag-bubs-bakery","tag-food","tag-new-york","tag-new-york-city","tag-noho","tag-nyc"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/172360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=172360"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/172360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/172361"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=172360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=172360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=172360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}