{"id":172670,"date":"2026-03-23T22:03:26","date_gmt":"2026-03-23T22:03:26","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/172670\/"},"modified":"2026-03-23T22:03:26","modified_gmt":"2026-03-23T22:03:26","slug":"50-cent-expands-empire-with-100m-planet-hollywood-partnership-in-nyc","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/172670\/","title":{"rendered":"50 Cent Expands Empire With $100M Planet Hollywood Partnership in NYC"},"content":{"rendered":"<p>                          50 Cent<br \/>\n                          Inks Massive $100M Deal for Times Square Takeover!!!<\/p>\n<p>\n                                                                        Published<br \/>\n                              March 23, 2026<br \/>\n                            1:24 PM PDT\n                                                                            <\/p>\n<p>                  <a class=\"js-click-image js-track-link image-lightbox-preview\" data-node-ref=\"tmz:image-asset:image_jpg_20260323_2cbe7ae8be2b41ffa1c485f0d73fbc3f\" data-container-ref=\"tmz:article:7d993730-3a05-4b70-9262-934c317bf247\" data-context=\"{&quot;section&quot;:&quot;permalink&quot;,&quot;name&quot;:&quot;image&quot;}\"><\/p>\n<p>                          <img fetchpriority=\"high\" decoding=\"async\" loading=\"eager\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/03\/2cbe7ae8be2b41ffa1c485f0d73fbc3f_md.jpg\" alt=\"50-cent-main-getty-1\" width=\"728\" height=\"546\" class=\"img-fluid image-block__img-fluid img-aspect-auto\"\/><\/p>\n<p>                  <\/a><\/p>\n<p><a href=\"https:\/\/www.tmz.com\/people\/50-cent\/\" rel=\"noreferrer nofollow noopener\" target=\"_blank\">50 Cent <\/a>is turning Times Square into his own personal playground &#8230; &#8217;cause TMZ has learned he just inked a $100-million deal to build a celebrity-packed mega venue where fans can party, catch surprise performances, and rub elbows with A-listers all in one night.<\/p>\n<p>The rap mogul has teamed up with Planet Hollywood boss Robert Earl to launch PH Live, a next-level entertainment hub set to take over Planet Hollywood&#8217;s flagship NYC location.<\/p>\n<p>This isn&#8217;t your average nightlife spot &#8230; PH Live is designed to be a full-blown celebrity magnet, hosting everything from pop-up concerts and movie premieres to high-end private parties and major cultural events.<\/p>\n<p>                  <a class=\"js-click-image js-track-link image-lightbox-preview\" data-node-ref=\"tmz:image-asset:image_jpg_20260323_3fca1f91c3474224bb97894cf4e040f9\" data-container-ref=\"tmz:article:7d993730-3a05-4b70-9262-934c317bf247\" data-context=\"{&quot;section&quot;:&quot;permalink&quot;,&quot;name&quot;:&quot;image&quot;}\"><\/p>\n<p>                          <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/03\/3fca1f91c3474224bb97894cf4e040f9_md.jpg\" alt=\"planet hollywood flyer\" width=\"728\" height=\"546\" class=\"img-fluid image-block__img-fluid img-aspect-auto\"\/><\/p>\n<p>                                  <\/a><\/p>\n<p>50 says the goal is simple &#8230; to create the ultimate destination where everything collides. &#8220;Planet Hollywood has always been connected to pop culture, and PH Live takes that energy to the next level,&#8221; he said.<\/p>\n<p><a id=\"continued\" class=\"continued-anchor\"\/><\/p>\n<p>The space is being loaded with state-of-the-art LED tech that can completely transform the venue depending on the event &#8230; think surprise performances, live sports watch parties, album launches, and over-the-top birthday celebrations that feel more like exclusive Vegas shows.<\/p>\n<p>The spot will serve up 50&#8217;s personal favorites &#8230; including sweet chili shrimp, steak with mac &amp; cheese, and a signature burger featuring a secret sauce. The venue will also showcase memorabilia from his film and TV career, giving fans a full immersive 50 Cent experience while they eat.<\/p>\n<p>                  <a class=\"js-click-image js-track-link image-lightbox-preview\" data-node-ref=\"tmz:image-asset:image_jpg_20260323_f0bd98b42b9e443f9670f7a1b69877ee\" data-container-ref=\"tmz:article:7d993730-3a05-4b70-9262-934c317bf247\" data-context=\"{&quot;section&quot;:&quot;permalink&quot;,&quot;name&quot;:&quot;image&quot;}\"><\/p>\n<p>                          <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/03\/f0bd98b42b9e443f9670f7a1b69877ee_md.jpg\" alt=\"aj Planet Hollywood times square getty\" width=\"728\" height=\"546\" class=\"img-fluid image-block__img-fluid img-aspect-auto\"\/><\/p>\n<p>                  <\/a><\/p>\n<p>The deal builds on his already strong relationship with Planet Hollywood, following his successful Vegas residency and the launch of his Candy Shop bar.<\/p>\n<p>Even bigger &#8230; this could just be the beginning. Plans are already in the works to expand PH Live into other cities &#8212; including Louisiana, where 50 is building a film and TV production hub.<\/p>\n","protected":false},"excerpt":{"rendered":"50 Cent Inks Massive $100M Deal for Times Square Takeover!!! Published March 23, 2026 1:24 PM PDT 50&hellip;\n","protected":false},"author":2,"featured_media":172671,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[4022,1123,9,12,56,63,65,64,9112],"class_list":["post-172670","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-breaking-news","tag-hip-hop","tag-new-york","tag-news","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news","tag-tmz-hip-hop"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/172670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=172670"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/172670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/172671"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=172670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=172670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=172670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}