{"id":173228,"date":"2026-03-24T12:58:37","date_gmt":"2026-03-24T12:58:37","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/173228\/"},"modified":"2026-03-24T12:58:37","modified_gmt":"2026-03-24T12:58:37","slug":"cardi-bs-grow-good-beauty-launches-one-day-us-pop-up-in-the-bronx","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/173228\/","title":{"rendered":"Cardi B\u2019s Grow-Good Beauty launches one-day US pop-up in The Bronx"},"content":{"rendered":"

American rapper Cardi B\u2019s hair care brand Grow-Good Beauty<\/a> is launching a one-day pop-up in The Bronx borough of New York, US.<\/p>\n

Grow-Good Beauty will debut a branded beauty supply truck outside of The Bronx\u2019s Hip Hop Museum on 24 March from 11am to 6pm.<\/p>\n

Designed in partnership with e-commerce platform Shopify<\/a>, the activation is inspired by the beauty supply stores, bodegas and neighbourhood staples that Cardi B grew up with.\u00a0<\/p>\n

Have you launched an innovative product, brand or campaign in the past 12 months? Then you could be in with a chance of winning at this year’s new and improved Pure Beauty Awards 2026. Click here<\/a> for more information.<\/p>\n

It also brings the brand \u201cdirectly to the community that inspired it\u201d, according to Grow-Good.\u00a0<\/p>\n

\u201cAt Shopify, we are focused on helping brands build direct, meaningful connections with their communities,\u201d said Jessica Williams, Director of Brand Partnerships at Shopify.\u00a0<\/p>\n

\u201cWe are excited to support Grow-Good as it introduces the brand to consumers through this community-first activation in the Bronx.\u201d<\/p>\n

Following its Bronx debut, the Grow-Good Beauty Supply Tour Bus will continue on the road, making stops at US cities Newark, Baltimore and Atlanta to coincide with Cardi B\u2019s current Little Miss Drama tour.<\/p>\n

Cardi B added: \u201cAlright, everybody, let\u2019s make these bitches hair Grow-Good.\u201d<\/p>\n

The reveal of Grow Good Beauty was teased by the American rapper in February<\/a>.<\/p>\n

Speaking on her Instagram story on 11 February, Cardi B revealed she has been working on the brand for the last three years<\/p>\n

\u201cI am so excited because this is my baby,\u201d she said in the post at the time.<\/p>\n

According to the brand\u2019s website, Grow Good Hair is set to launch in April 2026.<\/p>\n

The move comes as celebrity hair care launches<\/a>, particularly those from brands founded by women of colour, continue to grow in popularity.<\/p>\n

Cardi B\u2019s brand announcement follows on from the launch of Beyonc\u00e9\u2019s C\u00e9cred<\/a>, which launched in 2024.<\/p>\n

Singer Rihanna has also launched a range of hair care products<\/a> that same year under the Fenty umbrella, spanning styling to deep treatments.<\/p>\n

Related content:<\/p>\n

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