{"id":177743,"date":"2026-03-27T21:55:15","date_gmt":"2026-03-27T21:55:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/177743\/"},"modified":"2026-03-27T21:55:15","modified_gmt":"2026-03-27T21:55:15","slug":"hello-gorgeous-sign-goes-up-on-brooklyn-bridge-in-nod-to-funny-girl-but-few-get-the-reference","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/177743\/","title":{"rendered":"&#8216;Hello, Gorgeous!&#8217; sign goes up on Brooklyn Bridge in nod to &#8216;Funny Girl&#8217; \u2014 but few get the reference"},"content":{"rendered":"<p>Hello who?<\/p>\n<p>A new sign declaring \u201cHello, Gorgeous!\u201d on the Brooklyn Bridge is welcoming folks to Manhattan  \u2014 but nobody seems to get the reference.<\/p>\n<p>The slogan is a shout-out to<a href=\"https:\/\/nypost.com\/2023\/12\/06\/entertainment\/barbra-streisand-likely-wont-make-another-movie-heres-why\/\" rel=\"nofollow noopener\" target=\"_blank\"> Barbra Streisand\u2019s<\/a> first line in the 1968 movie \u201cFunny Girl,\u201d in which she plays a rising Broadway star, officials said.<\/p>\n<p><img style=\"aspect-ratio:1.33333333;display:block\" loading=\"lazy\" decoding=\"async\" data-modal-image=\"38917169\" width=\"787\" height=\"590\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/03\/hello-gorgeous-added-signage-traffic-124542871.jpg\" alt=\"sign\" class=\"wp-image-38917169\"  \/>The slogan, chosen by Manhattan Borough President Brad Hoylman-Sigal, is a shout-out to Barbra Streisand\u2019s first line in the 1968 movie \u201cFunny Girl.\u201d Lone Pine Press for NY Post<\/p>\n<p>Call it a sign of the times \u2014 but most folks on the bridge Friday had no clue it was a tribute to Babs.<\/p>\n<p>\u201cWhat the f\u2013k is \u2018Funny Girl?&#8217;\u201d said one native New Yorker in his 40s at the bridge, before hustling away.<\/p>\n<p>A visiting teacher, in her 50s added, \u201cWhat was that, from the sixties?\u201d<\/p>\n<p>Others said they thought the tagline was \u201ccute\u201d and \u201con theme for Manhattan\u201d even though they hadn\u2019t heard of the film.<\/p>\n<p>When asked if she knew what film the line was from, 24-year-old New Jersey resident Mariana replied, \u201cWhy do I want to say, like, \u2018Breakfast at Tiffany\u2019s?\u2019\u201d<\/p>\n<p>The green and blue sign, installed last month by the Department of Transportation, is the brainchild of Manhattan Borough President Brad Hoylman-Sigal.<\/p>\n<p><img style=\"aspect-ratio:1.46494993;display:block\" loading=\"lazy\" decoding=\"async\" data-modal-image=\"38917164\" width=\"864\" height=\"590\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/03\/rn7mmt-barbra-streisand-funny-girl-124543519.jpg\" alt=\"Streisand \" class=\"wp-image-38917164\"  \/>Streisand catches a glimpse of herself in a mirror and purrs, \u201cHello, gorgeous\u201d in \u201cFunny Girl\u201d Alamy Stock Photo<\/p>\n<p>\u201cWhen you cross into Manhattan, there\u2019s only one proper entrance line: \u2018Hello, gorgeous.\u2019 Barbra said it first, and frankly, she could\u2019ve been talking about this borough,\u201d he said in a <a href=\"https:\/\/www.nyc.gov\/html\/dot\/html\/pr2026\/nyc-dot-releases-limited-batch-of-welcome-to-manhattan.shtml\" target=\"_blank\" rel=\"noopener nofollow\">press release<\/a>.\u00a0<\/p>\n<p>\u201cThese signs are a wink to our theatrical soul, our cultural legacy, and our well-earned confidence. After all, what better way to enter Manhattan than with a compliment?\u201d<\/p>\n<p>In addition the the greeting, \u201cWelcome to Manhattan\u201d and \u201cHello, Goregous!\u201d the signs include the names of Mayor Mamdani and Hoylman-Sigal.    <\/p>\n<p>\t\t\t\t\t\t\tStart your day with all you need to know\t\t\t\t\t\t<\/p>\n<p class=\"inline-module__cta\">\n\t\t\t\t\t\t\tMorning Report delivers the latest news, videos, photos and more.\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\tThanks for signing up!\n\t\t\t\t<\/p>\n<p>They are not the only city signs with a cheeky slogan, as they join such signs as ones that read \u201cLeaving Brooklyn, Fuhgeddaboudit.\u201d<\/p>\n<p>In her beloved role as comedienne Fanny Brice, Streisand catches a glimpse of herself in a mirror and purrs, \u201cHello, gorgeous\u201d with sadness in her eyes.<\/p>\n<p>When she won an Oscar for\u00a0the performance, she famously looked at the gold-plated award and repeated the line with more enthusiasm.<\/p>\n<p>\u201cIt means that those of us who live in Brooklyn are the best looking NYers,\u201d one observer quipped on a <a href=\"https:\/\/www.reddit.com\/r\/RunNYC\/comments\/1rujhf8\/does_anyone_have_a_photo_of_hello_gorgeous_road\/\" target=\"_blank\" rel=\"noopener nofollow\">Reddit thread<\/a> about the sign.<\/p>\n","protected":false},"excerpt":{"rendered":"Hello who? A new sign declaring \u201cHello, Gorgeous!\u201d on the Brooklyn Bridge is welcoming folks to Manhattan \u2014&hellip;\n","protected":false},"author":2,"featured_media":177744,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[61025,98,100,99,5459,75,57,9,24,63,48467,58],"class_list":["post-177743","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brooklyn","tag-barbra-streisand","tag-brooklyn","tag-brooklyn-headlines","tag-brooklyn-news","tag-department-of-transportation","tag-manhattan","tag-metro","tag-new-york","tag-new-york-city","tag-nyc","tag-signs","tag-us-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/177743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=177743"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/177743\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/177744"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=177743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=177743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=177743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}