{"id":181432,"date":"2026-03-31T22:22:20","date_gmt":"2026-03-31T22:22:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/181432\/"},"modified":"2026-03-31T22:22:20","modified_gmt":"2026-03-31T22:22:20","slug":"coney-island-mermaid-parade-set-to-return-after-urgent-financial-crisis","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/181432\/","title":{"rendered":"Coney Island Mermaid Parade set to return after \u2018urgent financial crisis\u2019"},"content":{"rendered":"<p data-block-key=\"u2jys\">Mer-folk of New York City, rejoice: It appears the 44th annual Mermaid Parade will return to Coney Island this summer after all.<\/p>\n<p data-block-key=\"f81cc\">In early March, the beloved neighborhood parade looked like it might be canceled. Coney Island USA, the nonprofit that produces the event, announced it was facing an \u201curgent financial crisis\u201d and needed donations to fund it this year.<\/p>\n<p data-block-key=\"eqn6g\">Since then the nonprofit\u2019s <a href=\"https:\/\/www.gofundme.com\/f\/save-the-mermaid-parade-wvx72\" rel=\"noopener nofollow\" target=\"_blank\">GoFundMe campaign<\/a> has taken in thousands of dollars and blown past multiple fundraising targets.<\/p>\n<p data-block-key=\"2lvf3\">\u201cThe outpouring of support has been incredible,\u201d said Adam Rinn, Coney Island USA\u2019s artistic director, veteran <a href=\"https:\/\/gothamist.com\/news\/on-coney-island-sword-swallower-and-kitsch-square-off-against-casino-developer\" rel=\"noopener nofollow\" target=\"_blank\">sword swallower<\/a> and self-described \u201cyacht rock captain\u201d of the Mermaid Parade.<\/p>\n<p data-block-key=\"c2fka\">While the organization still hopes to raise more, Rinn said he\u2019s \u201cvery confident\u201d it&#8217;ll bring in enough money to produce this year\u2019s parade. The nonprofit\u2019s GoFundMe page shows it has raised more than $35,000 of a current $40,000 goal.<\/p>\n<p data-block-key=\"9dimr\">The Mermaid Parade is tentatively set for <a href=\"https:\/\/www.coneyisland.com\/mermaidparade\" rel=\"noopener nofollow\" target=\"_blank\">June 20<\/a>. The event is a largely DIY affair. Inspired by traditional Mardi Gras celebrations, parade-goers come dressed in homemade mermaid and sea creature outfits and build huge elaborate floats. Judges give out awards for the best costumes, floats and performance groups.<\/p>\n<p data-block-key=\"drfo\">The parade\u2019s organizers say the nonprofit&#8217;s fiscal woes have multiple roots.<\/p>\n<p data-block-key=\"a9f3h\">For one, Coney Island USA spent heavily over the past year to oppose the proposed Coney Island casino project. The nonprofit put out <a href=\"https:\/\/www.youtube.com\/watch?v=ds7PKxjkaIc&amp;t=1s\" rel=\"noopener nofollow\" target=\"_blank\">highly produced videos<\/a> about how the massive casino would change the neighborhood and even staged a <a href=\"https:\/\/www.youtube.com\/watch?v=julKJ_qEFlY&amp;t=904s\" rel=\"noopener nofollow\" target=\"_blank\">fake funeral<\/a> mourning the potential loss of the Mermaid Parade.<\/p>\n<p data-block-key=\"68gc8\">A community advisory committee <a href=\"https:\/\/gothamist.com\/news\/community-panel-rejects-coney-island-casino-gambling-proposal\" rel=\"noopener nofollow\" target=\"_blank\">rejected<\/a> a developer consortium\u2019s proposal to open a casino in September.<\/p>\n<p data-block-key=\"69vqb\">Rinn also said revenues from the nonprofit\u2019s other ventures never fully recovered after COVID. Aside from the Mermaid Parade, Coney Island USA runs a museum, gift shop, circus sideshow and \u201cFreak Bar.\u201d<\/p>\n<p data-block-key=\"b9p17\">\u201cPeople are not necessarily traveling down to Coney Island as much or traveling in general as much,\u201d Rinn said. \u201cEvery little thing impacts our bottom line.\u201d<\/p>\n<p data-block-key=\"8c136\">Coney Island USA\u2019s most recent federal tax form lists more than $5.5 million in total assets. But most of that represents the value of its historic Surf Avenue <a href=\"https:\/\/www.coneyislandmuseum.org\/blog\/1209-surf-avenue\" rel=\"noopener nofollow\" target=\"_blank\">building<\/a>, an official New York City landmark that was built in 1917.<\/p>\n<p data-block-key=\"8ot9p\">Rinn said the organization did not consider selling off the building to fund the Mermaid Parade.<\/p>\n<p data-block-key=\"b4fqc\">\u201cIt would mean staging a parade once a year and not having a Coney Island Museum, and not operating the Coney Island Circus Sideshow, and not having a theater for artists to produce shows and express themselves,\u201d he said.<\/p>\n<p data-block-key=\"1ni\">Coney Island USA pays for the parade\u2019s permits, sound and staging equipment, and the staff that plan the event and keep the day running smoothly. Rinn declined to share how much the parade costs to produce every year, but said the $35,000 raised so far \u201cdoes not quite cover the parade.\u201d<\/p>\n<p data-block-key=\"b06tc\">The nonprofit\u2019s GoFundMe page showed as of Monday, nearly 600 people had already donated, in amounts ranging from $5 to $5,000.<\/p>\n<p data-block-key=\"43se3\">\u201cIt&#8217;s heartwarming, is what it is,\u201d Rinn said. \u201cIt&#8217;s understanding that this event, this one-day event, has made such an impact with so many people.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Mer-folk of New York City, rejoice: It appears the 44th annual Mermaid Parade will return to Coney Island&hellip;\n","protected":false},"author":2,"featured_media":181433,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[9,11,10],"class_list":{"0":"post-181432","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-new-york","9":"tag-new-york-headlines","10":"tag-new-york-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/181432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=181432"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/181432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/181433"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=181432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=181432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=181432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}