{"id":181650,"date":"2026-04-01T01:36:58","date_gmt":"2026-04-01T01:36:58","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/181650\/"},"modified":"2026-04-01T01:36:58","modified_gmt":"2026-04-01T01:36:58","slug":"peter-luger-and-faccia-brutto-team-up-on-a-new-brooklyn-amaro-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/181650\/","title":{"rendered":"Peter Luger And Faccia Brutto Team Up On A New Brooklyn Amaro"},"content":{"rendered":"

Long before Peter Luger<\/a> became synonymous with porterhouse and schlag, it was a German\u2011American beer\u2011hall restaurant in a rapidly changing Brooklyn. That heritage resurfaces in Lugermeister<\/a>, a new Kr\u00e4uterlik\u00f6r created with Faccia Brutto Spirits<\/a> \u2014 a collaboration that bridges old\u2011world roots with Brooklyn\u2019s modern craft culture at a moment when bitters and aperitifs are quietly climbing.<\/p>\n

For Faccia Brutto founder Patrick Miller, the partnership felt almost preordained. \u201cOur shared Brooklyn roots made it a natural first collaboration,\u201d he says in a press release. Known for reinterpreting Italian amari through a contemporary American lens, the team stepped outside its usual wheelhouse to explore German\u2011style Kr\u00e4uterlik\u00f6r \u2014 a category best known in the U.S. through J\u00e4germeister, though its cultural role in Germany is far more restrained. There, Kr\u00e4uterlik\u00f6r is a digestif, not a party shot, and Lugermeister leans into that lineage.<\/p>\n

The spirit begins with neutral grain from upstate New York, macerated with botanicals including poppy seed, gentian, juniper berry, kola nut, licorice root, and sarsaparilla. After a two\u2011week extraction, it\u2019s sweetened, proofed to 30% ABV, and bottled unaged. The result is a layered digestif with notes of licorice, cacao nib, candied grapefruit, juniper, cinnamon, and toasted poppy \u2014 an herbal\u2011spice profile that nods to both German tradition and Brooklyn craft sensibility. Led by Head of Production Avery Fary, the project took nearly a year and more than a dozen iterations developed alongside the Peter Luger team.<\/p>\n

The bottle\u2019s design reinforces the collaboration\u2019s thesis. Created by longtime Faccia Brutto collaborator Garrett Elizabeth Office, the label pairs the distillery\u2019s Art Deco typography with an illustration of Peter Luger\u2019s iconic Williamsburg corner fa\u00e7ade.<\/p>\n

For Peter Luger, Lugermeister is part of a broader strategy to bring more offerings in\u2011house through partnerships with standout producers. \u201cWe love working with and showcasing outstanding Brooklyn\u2011based producers whenever possible,\u201d says Daniel Turtel, VP of Peter Luger Steak House. The restaurant already pours a house lager brewed in Gowanus with Threes Brewing<\/a> and a private\u2011label Cabernet from Napa; Lugermeister marks its first custom spirit.<\/p>\n

The timing is strategic. According to IWSR\u2019s mid\u2011year 2025 data<\/a>, bitters and spirit aperitifs grew 3% in volume across 20 key global markets, driven by consumer interest in complex, bitter\u2011leaning flavor profiles. That momentum has helped push amaro and herbal liqueurs deeper into cocktail culture \u2014 a trend Lugermeister is well positioned to ride.<\/p>\n

On the menu, the amaro is designed to be versatile: served neat after dinner, stirred into hot coffee topped with schlag, or used in a Black Manhattan.<\/p>\n

Lugermeister is available exclusively at Peter Luger locations in New York, with Las Vegas to follow, and bottles are sold online via Faccia Brutto<\/a> and Astor Wine & Spirits (750 ml; $45).<\/p>\n","protected":false},"excerpt":{"rendered":"Long before Peter Luger became synonymous with porterhouse and schlag, it was a German\u2011American beer\u2011hall restaurant in a…\n","protected":false},"author":2,"featured_media":181651,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[98,100,99,73262,73264,73265,73263,73266,9,24,63,11652],"class_list":{"0":"post-181650","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brooklyn","8":"tag-brooklyn","9":"tag-brooklyn-headlines","10":"tag-brooklyn-news","11":"tag-faccia-brutto","12":"tag-faccia-brutto-spirits","13":"tag-german-tradition","14":"tag-krauterlikor","15":"tag-licorice-root","16":"tag-new-york","17":"tag-new-york-city","18":"tag-nyc","19":"tag-peter-luger"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/181650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=181650"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/181650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/181651"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=181650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=181650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=181650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}