{"id":181658,"date":"2026-04-01T01:51:10","date_gmt":"2026-04-01T01:51:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/181658\/"},"modified":"2026-04-01T01:51:10","modified_gmt":"2026-04-01T01:51:10","slug":"mamdani-kicks-off-250000-anti-catcalling-ad-blitz-on-nyc-subways-ferries-and-near-construction-sites","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/181658\/","title":{"rendered":"Mamdani kicks off $250,000 anti-catcalling ad blitz on NYC subways, ferries and near construction sites"},"content":{"rendered":"<p>Mayor Zohran Mamdani is rolling out a $250,000 anti-catcalling ad campaign across Big Apple subways, ferries, and construction sites in an effort to crack down on sleazy street harassment.<\/p>\n<p>The <a href=\"https:\/\/www.nyc.gov\/site\/ocdv\/programs\/end-street-harassment.page\" target=\"_blank\" rel=\"noopener nofollow\">pricey push to curb unwanted wolf whistles and jeers<\/a> kicks off Wednesday and runs through April \u2013 Sexual Violence Awareness Month \u2013 with a dozen flashy posters and digital ads in English and Spanish set to appear in some of the busiest spots across the five boroughs, city officials announced.<\/p>\n<p>The animated ads, featuring phrases like \u201chey sexy\u201d and \u201chey baby,\u201d will blast across subways roughly 12 million times and more than 15 million times on the Staten Island Ferry, with sidewalk decals at 150 locations and posters near 75 construction zones.<\/p>\n<p>The animated ads will blast across subways roughly 12 million times and more than 15 times on the Staten Island Ferry, with sidewalk decals at 150 locations and posters near 75 construction zones. X \/ @nycendgbv<\/p>\n<p>The vibrant ads were created in response to a 2024 survey that found seven in 10 New Yorkers have experienced street harassment. X \/ @nycendgbv<\/p>\n<p>\u201cIn recognition of Sexual Violence Awareness Month, I\u2019m proud to support this campaign to end street harassment,\u201d Mamdani said in a statement.<\/p>\n<p>\u201cStreet harassment is pervasive \u2014 it impacts New Yorkers in every borough. And addressing it means investing in tools and resources to reduce harm and build safe communities.\u201d<\/p>\n<p>The vibrant ads contain QR codes linking to resources in multiple languages. They were created<a href=\"https:\/\/www.nyc.gov\/assets\/ocdv\/downloads\/pdf\/street_harassment_survey_report_2024.pdf\" rel=\"nofollow noopener\" target=\"_blank\"> in response to a 2024 survey<\/a> that found seven in 10 New Yorkers have experienced street harassment.<\/p>\n<p>The pricey push to curb unwanted wolf whistles and jeers kicks off Wednesday and runs through April \u2013 Sexual Violence Awareness Month. ZUMAPRESS.com<\/p>\n<p>About 53% reported physical harassment, including being filmed, followed, or touched without consent.<\/p>\n<p>More than 50% of victims reported experiencing anxiety or depression as a result, with many changing their usual routes or commutes \u2013 and about 29% considered leaving the city to escape the aggressive behavior, according to the survey by the NYC Street Harassment Prevention Advisory Board.<\/p>\n<p>About 54% said they wished a bystander had stepped in, while 38% wanted police to intervene.<\/p>\n<p>\u201cStreet harassment has real consequences\u2014New Yorkers say it has caused anxiety, depression, forced them to change their daily commute and even led some to consider leaving New York City entirely,\u201d said Saloni Sethi, commissioner of the Mayor\u2019s Office to End Domestic and Gender-Based Violence.<\/p>\n<p>About 53% reported physical harassment, including being filmed, followed, or touched without consent. X \/ @nycendgbv<\/p>\n<p>\u201cEvery New Yorker, regardless of race, ethnicity, age, gender identity, sexual orientation, immigration status or status as a person with a disability should be able to move through the city without fear of being harassed. Let\u2019s work together towards that reality.\u201d<\/p>\n<p>The ENDGBV is spearheading the campaign, which will plaster large posters near construction-site locations in Manhattan and Brooklyn, city officials said.<\/p>\n<p>Sidewalk decals will also pop up in Queens and the Bronx.<\/p>\n<p>The Mayor\u2019s Office to End Domestic and Gender-Based Violence is spearheading the campaign. X \/ @nycendgbv<\/p>\n<p>Animated digital ads will run on the Staten Island Ferry \u2013 including the Manhattan Main Concourse and Departure Lounge, St. George Departure Lounge, and boarding areas \u2013 as well as on subway lines A, E, M, F, G, R, 2, 4, 7, L, J, and Z.<\/p>\n<p>Officials said staff will also hand out palm cards at major transit hubs.<\/p>\n","protected":false},"excerpt":{"rendered":"Mayor Zohran Mamdani is rolling out a $250,000 anti-catcalling ad campaign across Big Apple subways, ferries, and construction&hellip;\n","protected":false},"author":2,"featured_media":181659,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[73268,22958,57,9,24,56,63,65,64,3644,58,82],"class_list":{"0":"post-181658","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york-city","8":"tag-catcalling","9":"tag-harassment","10":"tag-metro","11":"tag-new-york","12":"tag-new-york-city","13":"tag-ny","14":"tag-nyc","15":"tag-nyc-headlines","16":"tag-nyc-news","17":"tag-sexual-harassment","18":"tag-us-news","19":"tag-zohran-mamdani"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/181658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=181658"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/181658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/181659"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=181658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=181658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=181658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}