{"id":182448,"date":"2026-04-01T18:31:10","date_gmt":"2026-04-01T18:31:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/182448\/"},"modified":"2026-04-01T18:31:10","modified_gmt":"2026-04-01T18:31:10","slug":"trying-nycs-latest-crazy-viral-food-trend-sushi-push-pops","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/182448\/","title":{"rendered":"Trying NYC&#8217;s latest crazy viral food trend: sushi push pops"},"content":{"rendered":"<p>You\u2019ve eaten pop-up ice cream and you shop at pop-up schmatta shops. But are you ready for pop-up sushi rolls?<\/p>\n<p>I was curious, if not altogether ready, when I read 1,001 viral posts about <a href=\"https:\/\/sukasushi.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Suka Sushi<\/a>, located at 63 Lexington Avenue near East 25th Street.<\/p>\n<p>The tiny storefront\u00a0with no seats\u00a0is meant \u00a0to be fun, and who among us couldn\u2019t do with some fun after sleep-wrecking global crises and the worst winter since the woolly-mammoth age?<\/p>\n<p>Suka Sushi\u2019s viral push-up rolls require manual dexterity to assemble and eat \u2014\u00a0and luck to not ruin your clothes, says The Post\u2019s Steve Cuozzo. Brian Zak\/NY Post<\/p>\n<p>Suka sells\u00a0only one product: sushi rolls inside a thick cardboard tube that you push up to eat, like ice cream. There are eight types, each $16.95, as well as Japanese sparkling water for $2.99.<\/p>\n<p>The bubbly comes in handy to cleanse the fishy goop that will inevitably spill onto your clothes. Or dry-cleaning is in order if, like me, you dribble and drop the various components all over the place as you try to assemble your meal.<\/p>\n<p>A spicy tuna option and a Philadelphia roll with salmon nicely balanced crunchy and creamy elements.  Brian Zak\/NY Post<\/p>\n<p>Cuozzo lost parts of shrimp, tuna, avocado and cucumber to the pavement \u2014\u00a0despite eating while standing still. Brian Zak\/NY Post<\/p>\n<p>It\u2019s sooooooo easy \u2014 not. You first snap a thin plastic tube off from a thicker opaque tube. The skinny one contains soy sauce. You pry, or bite, the lid off it. Good luck doing that without spilling half the contents.<\/p>\n<p>Next, you\u00a0snap the plastic top off the thick tube and douse the soy sauce onto the rolls inside it. Pour too much, and the soy drenches the pieces at the top in an over-salty blur. Pour not enough, and the lower pieces get none at all.<\/p>\n<p>Here come the X-rated optics: Insert the skinny tube\u00a0into the thick tube through a hole in the bottom. Push the thin tube up through the thick one and voila! Ten pre-cut segments of a sushi roll rise into the air. <\/p>\n<p>Diners have to assemble the push-up components and navigate the tricky soy sauce application. Brian Zak\/NY Post<\/p>\n<p>No chopsticks or forks! You attack the roll using only your fingers and mouth.<\/p>\n<p>Suka Sushi\u2019s offerings won\u2019t be mistaken for Nobu, but they\u2019re also not like the generic sushi from a Duane Reade freezer case.<\/p>\n<p>A spicy tuna option and a Philadelphia roll with salmon nicely balanced crunchy and creamy elements. My favorite combined shrimp with mango, cream cheese, cucumber and mosago \u2014 a sparkling interplay of flavors and textures.<\/p>\n<p>Sushi Suka\u2019s tiny storefront\u00a0with no seats\u00a0is a needed dose of fun. Brian Zak\/NY Post<\/p>\n<p>Suka Sushi\u2019s eight offerings won\u2019t be mistaken for Nobu, Cuozzo writes, but they\u2019re also not like the generic sushi from a Duane Reade freezer case. Brian Zak\/NY Post<\/p>\n<p>The elements emerged credibly distinct and fresh-tasting from their time inside the tube, of which co-owner Ben Rozenshteyn said, \u201cWe pump out 400-500 rolls a day.\u201d <\/p>\n<p>Rozenshteyn, a former class-action litigator, founded the place with \u201cthree friends with screws loose,\u201d he chuckled.<\/p>\n<p>Although Suka\u2019s web site claims the rolls are\u00a0designed \u201cto be eaten easily on the go,\u201d this isn\u2019t like eating a hot dog or a pizza slice while dashing from the subway to the office. It\u2019s up to your manual dexterity, and luck, to enjoy the damn things without drawing stares over the mess.<\/p>\n<p>I lost parts of shrimp, tuna, avocado and cucumber to the pavement \u2014\u00a0and I was standing still! If you want to eat while navigate\u00a0the asphalt jungle of pedestrians, \u00a0buses and wrong-way cyclists, bring a sense of humor and a mop.<\/p>\n","protected":false},"excerpt":{"rendered":"You\u2019ve eaten pop-up ice cream and you shop at pop-up schmatta shops. But are you ready for pop-up&hellip;\n","protected":false},"author":2,"featured_media":182449,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2474,232,9,56,63,65,64,26106],"class_list":{"0":"post-182448","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york-city","8":"tag-food-trends","9":"tag-lifestyle","10":"tag-new-york","11":"tag-ny","12":"tag-nyc","13":"tag-nyc-headlines","14":"tag-nyc-news","15":"tag-sushi"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/182448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=182448"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/182448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/182449"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=182448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=182448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=182448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}