{"id":18293,"date":"2025-10-27T13:30:20","date_gmt":"2025-10-27T13:30:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/18293\/"},"modified":"2025-10-27T13:30:20","modified_gmt":"2025-10-27T13:30:20","slug":"monos-opens-its-most-ambitious-u-s-flagship-in-soho-new-york","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/18293\/","title":{"rendered":"Monos Opens Its Most Ambitious U.S. Flagship in SoHo, New York"},"content":{"rendered":"

\"\"Photo Credit: Monos<\/p>\n

Monos, the Canadian travel and lifestyle brand known for its minimalist design and commitment to mindful travel, has opened its most ambitious U.S. flagship in SoHo, New York. Located at 120 Mercer Street, the stunning new space brings Monos\u2019 signature collection of luggage, bags, and travel accessories to one of the world\u2019s most iconic shopping neighborhoods. Designed by Belgian architect Bernard Dubois, the flagship embodies the brand\u2019s elevated approach to design and storytelling, offering visitors a serene escape in the heart of the city.<\/p>\n

\u201cOpening in New York represents a moment of maturity for Monos. It\u2019s a sign that we\u2019ve earned our place among brands that value depth over noise,\u201d said Victor Tam, co-founder and CEO of Monos. \u201cFrom day one, Monos was never just about luggage, but about how people move through the world.<\/p>\n

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This flagship is an extension of that idea\u2014more than just a place to shop, it\u2019s a cultural hub that celebrates travel, connection, and creativity.\u201d Tam added, \u201cNew York is the perfect canvas for the next chapter of our brand. We want travelers to discover the space and have Monos become a highlight of their trip\u2014something they carry with them wherever they go.\u201d<\/p>\n

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The opening comes at a defining moment for Monos, following an extraordinary year of growth and creative evolution. In 2025, Monos became the first North American luggage company to achieve B Corp certification, reinforcing its dedication to sustainability and ethical business practices. The brand also launched its first aluminum range in a global campaign featuring two-time Academy Award winner Adrien Brody, further cementing its status as a design-driven lifestyle company.<\/p>\n

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Recent store openings in Boston, Los Angeles, and Chicago have expanded Monos\u2019 physical presence, with the brand now serving customers in 56 countries and selling a piece of luggage every 10 minutes. With over 75% of its sales coming from the U.S., Monos\u2019 new flagship in SoHo underscores its growing influence in one of its most important markets.<\/p>\n

Architect Bernard Dubois, celebrated for his ability to blend architectural rigor with emotional depth, designed the Monos flagship as a contemplative and immersive environment. Guided by Monos\u2019 design principles of subtle surrealism and quiet ceremony, the space invites visitors to slow down and reflect before the products even come into focus.<\/p>\n

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\u201cReminiscent of ancestral architecture, this brick pavilion could have existed as a folly or a theatre in a park, but was born inside another building instead,\u201d Dubois shared. \u201cThe tension and dialogue between the host building and the pavilion is the defining feature of the project.\u201d Inside, monumental stone volumes and sculptural brickwork create a space that feels both monumental and meditative, offering a serene counterpoint to the rhythm of New York City.<\/p>\n

\u201cOur stores always begin from the same idea\u2014to create a feeling of stillness, a place slightly apart from the everyday,\u201d said Hubert Chan, co-founder and CCO of Monos. \u201cThe journey through the store is transportive but unhurried. Every element is designed to invite reflection and presence before products even come into focus. Bernard brings a distinct architectural language\u2014both disciplined and emotionally expressive\u2014and weaving his vision with the Monos brand was a natural fit.\u201d<\/p>\n

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To celebrate the opening, Monos is showcasing its co-designed Brooklyn Coachworks \u00d7 Monos Land Rover Defender 90, finished in Arles Blue to match the brand\u2019s limited-edition luggage capsule. The vehicle features handcrafted saddle-brown leather interiors and refined design details inspired by Monos\u2019 timeless aesthetic.<\/p>\n

Parked outside the SoHo flagship during opening weekend, the restored Defender will be part of an exclusive sweepstakes, offering guests a chance to win the vehicle, a Monos luggage set, and a trip for two to New York. The giveaway runs through November 27, with double entries awarded for all in-store purchases made before November 2.<\/p>\n

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Opening weekend festivities on October 25 and 26 will include exclusive activations such as free bags and travel accessories for the first 100 guests in line each day, complimentary BIGFACE iced lattes, and limited-edition Monos x Brooklyn Coachworks keychains for purchases over $300. Guests will also be invited to send handwritten messages on New York-inspired postcards and explore Monos\u2019 award-winning range of luggage and travel essentials while experiencing the brand\u2019s mindful approach to design and storytelling.<\/p>\n

\"\"Photo Credit: Monos<\/p>\n

Monos\u2019 New York flagship marks a new chapter in the brand\u2019s evolution\u2014one that bridges travel, architecture, and culture through spaces designed to inspire connection and reflection. As the brand continues to expand globally, its SoHo store stands as both a milestone and a symbol of Monos\u2019 guiding belief: that the journey itself is as meaningful as the destination.<\/p>\n","protected":false},"excerpt":{"rendered":"Photo Credit: Monos Monos, the Canadian travel and lifestyle brand known for its minimalist design and commitment to…\n","protected":false},"author":2,"featured_media":18294,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[12567,12568,12569,9,24,55,54,56,12570,12571],"class_list":["post-18293","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-bernard-dubois","tag-minimalist-design","tag-monos-new-york","tag-new-york","tag-new-york-city","tag-new-york-city-headlines","tag-new-york-city-news","tag-ny","tag-soho-flagship","tag-travel-lifestyle"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/18293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=18293"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/18293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/18294"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=18293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=18293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=18293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}