{"id":187097,"date":"2026-04-06T13:19:07","date_gmt":"2026-04-06T13:19:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/187097\/"},"modified":"2026-04-06T13:19:07","modified_gmt":"2026-04-06T13:19:07","slug":"fifa-announces-official-partnership-with-fanatics-fest-nyc-ahead-of-fifa-world-cup-2026-fanatics-inc","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/187097\/","title":{"rendered":"FIFA Announces Official Partnership with Fanatics Fest NYC Ahead of FIFA World Cup 2026\u2122 \u2014 Fanatics Inc"},"content":{"rendered":"<p style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\">Fanatics Fest NYC, the world\u2019s leading sports fan festival bringing together sports, culture, collectibles, live programming and immersive fan experiences, today announced an official partnership with FIFA, confirming a significant, multi-day presence at the 2026 festival taking place July 16\u201319 at the Javits Center.<\/p>\n<p class=\"MsoNormal\" style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\">Timed to coincide with the FIFA World Cup finals weekend, FIFA will be featured throughout Fanatics Fest\u2019s four-day event via immersive experiences, soccer legend appearances, FIFA World Cup finals programming, and integrated content moments within its branded activation space, which will be the festival\u2019s largest. The collaboration will bring the energy of the FIFA World Cup beyond the stadium, creating a city-wide moment for fans who want to experience more than the finals match itself.<\/p>\n<p class=\"MsoNormal\" style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\">\u201cThe FIFA World Cup Finals weekend is bigger than one match \u2014 it\u2019s a global cultural moment,\u201d said Lance Fensterman, CEO of Fanatics Events. \u201cFanatics Fest is built to meet that energy, and FIFA\u2019s presence allows us to create a festival experience that feels connected to the scale, excitement, and global passion surrounding the FIFA World Cup.\u201d<\/p>\n<p class=\"MsoNormal\" style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\">FIFA will also play a key role in the festival\u2019s multi-day live competition, <a href=\"https:\/\/www.instagram.com\/p\/DVLvyEnDqML\/?img_index=1\" rel=\"nofollow noopener\" target=\"_blank\">Fanatics Games<\/a>, a high-stakes, cross-sport competition where everyday fans go head-to-head with some of the biggest names in sports for nearly $2 million in prizes. Within the competition, FIFA will activate a soccer-specific challenge where participants face off in a penalty kick shootout against a \u201cfan goalkeeper\u201d of their choosing.\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\">Designed to celebrate competition, culture, and fandom, Fanatics Games brings together a total group of 50 professional athletes, celebrities, creators, and 50 everyday fans in a scored competition that blends athletic performance with an arena-level spectacle.<\/p>\n<p class=\"MsoNormal\" style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\">\u201cFIFA is proud to collaborate with Fanatics Fest NYC during the FIFA World Cup 2026\u2122 Finals weekend,\u201d said Heimo Schirgi, FIFA\u2019s Chief Event Operations Officer. \u201cBy combining sport, culture and entertainment, this partnership reflects our ambition to engage global audiences beyond the pitch and to create memorable experiences that resonate with fans around the world.\u201d<\/p>\n<p class=\"MsoNormal\" style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\">Additional details around FIFA-driven experiences and moments will be announced as the festival approaches. Tickets for Fanatics Fest NYC are on sale now at FanaticsFest.com.<\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Fanatics Fest NYC, the world\u2019s leading sports fan festival bringing together sports, culture, collectibles, live programming and immersive&hellip;\n","protected":false},"author":2,"featured_media":187098,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[9,56,63,65,64],"class_list":{"0":"post-187097","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york-city","8":"tag-new-york","9":"tag-ny","10":"tag-nyc","11":"tag-nyc-headlines","12":"tag-nyc-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/187097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=187097"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/187097\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/187098"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=187097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=187097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=187097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}