{"id":187268,"date":"2026-04-06T16:22:38","date_gmt":"2026-04-06T16:22:38","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/187268\/"},"modified":"2026-04-06T16:22:38","modified_gmt":"2026-04-06T16:22:38","slug":"hotel-association-of-new-york-city-launches-save-nyc-hotels-ad-campaign-ahead-of-world-cup","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/187268\/","title":{"rendered":"Hotel Association of New York City launches \u2018Save NYC Hotels\u2019 ad campaign ahead of World Cup"},"content":{"rendered":"\n

This story was originally published on Hotel Dive<\/a>. To receive daily news and insights, subscribe to our free daily Hotel Dive newsletter<\/a>. <\/p>\n

The Hotel Association of New York City launched an ad campaign<\/a> and website<\/a> called \u201cSave NYC Hotels\u201d amid concerns about lower-than-expected demand for the FIFA World Cup, which kicks off June 11, according to a news release.\u00a0<\/p>\n

The $500,000 campaign, which will run across social media, streaming platforms and the web, intends to spread the word about the state of the New York hotel industry and make clear to decision makers that \u201cthe city’s ability to capture the full economic benefits of the upcoming FIFA World Cup depends on its success in attracting visitors to stay in city hotels,\u201d per HANYC, which represents 300 hotels and around 50,000 employees<\/a>.\u00a0<\/p>\n

The ad campaign comes as NYC hotels contend with \u201cslow revenue growth, high operating costs, tariffs and federal policies curbing tourism [that] threaten the livelihoods of more than 40,000 hotel workers-most of whom are immigrants and unionized-and billions in economic activity,\u201d per the release. \u201cThe consequences of these headwinds leading up to the World Cup are already evident in declining demand for what could be an economic boon for hotels and the city,\u201d HANYC said.\u00a0\u00a0<\/p>\n

According to HANYC, the Iran war has brought an additional 10% to 15% drop in business at New York City hotels, particularly from international travelers who spend an average of four times as much as domestic travelers.<\/p>\n

\u201cThese pressures have already cost hotels 24% of its pre-pandemic workforce, and now put at risk the 388,000 tourism jobs hotels support, $79 billion in economic impact they generate, and $6.8 billion in annual tax revenue for city services,\u201d per the release.\u00a0<\/p>\n

Prior to the war, which started in February<\/a>, hotels across the country were already facing softened international travel demand<\/a>, in part due to rising geopolitical tensions and visa processing, adding increased pressure to the industry. FIFA also recently canceled booking blocks across several major U.S. World Cup host cities<\/a>, sparking concerns about the anticipated boost to tourism.\u00a0<\/p>\n

If New York City is to maximize the economic benefits of the upcoming World Cup, \u201cour hotels must be able to attract as many visitors as possible to fill rooms,\u201d HANYC President and CEO Vijay Dandapani said in a statement. \u201cHotels are under enormous pressure and need relief to offset the many challenges facing our industry.\u201d\u00a0<\/p>\n

According to HANYC, the city\u2019s hotels offer \u201cthe best wages in the country and precedent-setting benefits,\u201d claiming room attendants make close to $73,000 as a starting salary, per its release.\u00a0<\/p>\n

\u201cSupporting hotels means supporting the tens of thousands of workers they employ and the wider tourism sector that drives New York City’s economy,” Dandapani added.<\/p>\n","protected":false},"excerpt":{"rendered":"This story was originally published on Hotel Dive. To receive daily news and insights, subscribe to our free…\n","protected":false},"author":2,"featured_media":187269,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[26788,75059,75058,9,24,55,54,56,22463,14771],"class_list":{"0":"post-187268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york-city","8":"tag-ad-campaign","9":"tag-economic-benefits","10":"tag-hanyc","11":"tag-new-york","12":"tag-new-york-city","13":"tag-new-york-city-headlines","14":"tag-new-york-city-news","15":"tag-ny","16":"tag-nyc-hotels","17":"tag-world-cup"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/187268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=187268"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/187268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/187269"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=187268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=187268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=187268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}