{"id":191142,"date":"2026-04-09T17:57:34","date_gmt":"2026-04-09T17:57:34","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/191142\/"},"modified":"2026-04-09T17:57:34","modified_gmt":"2026-04-09T17:57:34","slug":"footballco-wants-to-own-new-yorks-world-cup-summer","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/191142\/","title":{"rendered":"Footballco Wants to Own New York&#8217;s World Cup Summer"},"content":{"rendered":"<p>This July, the soccer media brand Footballco will host a two-week activation in Brooklyn tied to the final weeks of the World Cup, part of a broader effort from the global outlet to introduce itself to U.S. audiences.<\/p>\n<p>The event, called the House of Goal, will take place at Industry City in Brooklyn and run July 4 through July 19, according to Jason Wagenheim, the chief executive officer of its North American business.\u00a0<\/p>\n<p>The free-to-attend pop-up will span multiple themed zones covering music, fashion, art, gaming, food, and street soccer, with programming that includes live podcast tapings, a documentary film series, DJ nights, and panel discussions on topics like the intersection of soccer and street culture.<\/p>\n","protected":false},"excerpt":{"rendered":"This July, the soccer media brand Footballco will host a two-week activation in Brooklyn tied to the final&hellip;\n","protected":false},"author":2,"featured_media":191143,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[98,100,99,76519,4423,9,24,63,2578],"class_list":{"0":"post-191142","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brooklyn","8":"tag-brooklyn","9":"tag-brooklyn-headlines","10":"tag-brooklyn-news","11":"tag-experiential-marketing","12":"tag-general","13":"tag-new-york","14":"tag-new-york-city","15":"tag-nyc","16":"tag-premium"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/191142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=191142"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/191142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/191143"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=191142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=191142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=191142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}