{"id":192406,"date":"2026-04-10T16:55:43","date_gmt":"2026-04-10T16:55:43","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/192406\/"},"modified":"2026-04-10T16:55:43","modified_gmt":"2026-04-10T16:55:43","slug":"footballco-to-host-two-week-activation-in-brooklyn-for-world-cup","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/192406\/","title":{"rendered":"Footballco to host two-week activation in Brooklyn for World cup"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">Soccer media brand Footballco will host a two-week activation in Brooklyn tied to the final weeks of the FIFA World Cup as \u201cpart of a broader effort from the global outlet to introduce itself to U.S. audiences,\u201d according to Mark Stenberg of ADWEEK. The event, called the House of Goal, will take place at Industry City in Brooklyn and run July 4 through July 19. It is a free-to-attend pop-up that will \u201cspan multiple themed zones covering music, fashion, art, gaming, food, and street soccer,\u201d with programming that \u201cincludes live podcast tapings, a documentary film series, DJ nights, and panel discussions on topics like the intersection of soccer and street culture.\u201d Brooklyn nightlife venue House of Yes is partnering with Footballco on the music programming. They are projecting \u201croughly 15,000 attendees per day, with 200,000 visitors over the full run.\u201d Modelo has signed on as title sponsor, and the company \u201cexpects to bring in additional partners.\u201d Footballco CEO Jason Wagenheim mentioned that House of Goal is \u201cexpected to generate mid-seven figures in revenue and be profitable on a standalone basis.\u201d Footballco, which is majority-owned by the private equity firm TPG through its affiliate Integrated Media Company, operates a portfolio of global soccer publishers including Goal. This year, the company projects it will \u201cbring in around $100 million in total revenue,\u201d around 20% of which will \u201ccome from the U.S. business, which is itself just over two years old\u201d (<a href=\"https:\/\/www.adweek.com\/media\/footballco-soccer-world-cup-house-goal\/?itm_source=homepage&amp;itm_medium=the-latest-left&amp;itm_campaign=5\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.adweek.com\/media\/footballco-soccer-world-cup-house-goal\/?itm_source=homepage&amp;itm_medium=the-latest-left&amp;itm_campaign=5\">ADWEEK, 4\/9<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"Soccer media brand Footballco will host a two-week activation in Brooklyn tied to the final weeks of the&hellip;\n","protected":false},"author":2,"featured_media":192407,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[98,100,99,5991,20743,9,24,63,400],"class_list":{"0":"post-192406","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brooklyn","8":"tag-brooklyn","9":"tag-brooklyn-headlines","10":"tag-brooklyn-news","11":"tag-deals","12":"tag-fan-experience","13":"tag-new-york","14":"tag-new-york-city","15":"tag-nyc","16":"tag-soccer"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/192406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=192406"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/192406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/192407"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=192406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=192406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=192406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}