{"id":192587,"date":"2026-04-10T19:36:07","date_gmt":"2026-04-10T19:36:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/192587\/"},"modified":"2026-04-10T19:36:07","modified_gmt":"2026-04-10T19:36:07","slug":"hendricks-brings-an-immersive-gin-experience-to-nyc-this-april","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/192587\/","title":{"rendered":"Hendrick\u2019s brings an immersive gin experience to NYC this April"},"content":{"rendered":"

If your ideal night out includes both a perfectly balanced cocktail and a slightly surreal fever dream, Hendrick\u2019s has you covered. The famously eccentric booze brand is bringing a full-blown immersive theater experience to the West Village<\/a> this month\u2014and naturally, there will be gin. A lot of gin.\u00a0<\/p>\n

Called \u201cHendrick\u2019s Anotherland<\/a>,\u201d the two-night-only activation lands on Hudson Street on April 17 and 18, turning a townhouse space into a winding, otherworldly playground of performance, cocktails and general oddity. It\u2019s all meant to celebrate Another Hendrick\u2019s, the brand\u2019s first permanent new expression in nearly a decade.<\/p>\n

The experience was developed by Dr. Ilana Gilovich, former chief storyteller at Emursive Productions, the team behind Sleep No More<\/a>, the long-running spectacle that made wandering through a building into an art form. The setup for Anotherland embraces the same sense of curiosity and controlled chaos, inviting guests to move through a series of rooms filled with \u201cmischievous performances\u201d and unexpected encounters.<\/p>\n

RECOMMENDED: Chin Up is a new downtown bar that makes gin the star of the show<\/a><\/p>\n

According to the brand, you\u2019ll encounter apothecaries, \u201cotherworldly strangers\u201d and assorted guides who lead you through the experience, offering tastings and cocktails along the way. It\u2019s less of a sit-down tasting and more like a theatrical scavenger hunt, with drinks in hand.<\/p>\n

The drinks themselves are built around Another Hendrick\u2019s, a new riff on the brand\u2019s signature rose-and-cucumber base, which includes both orange blossom and cacao for something a little brighter and richer than the original.<\/p>\n

This New York debut is part of a larger national rollout, with similarly \u201cbeyond-the-ordinary\u201d experiences slated for Los Angeles, Chicago and Miami in May. But the NYC edition feels especially on-brand thanks to the slightly hidden location, a touch of downtown theatrical legacy and a format that rewards people willing to lean into the weird.<\/p>\n

Tickets haven\u2019t dropped just yet\u2014they will be released via Hendrick\u2019s social channels and RSVP site\u2014but there are a couple of catches. For one, you\u2019ll need to be 25 or older to get in. And for another, given the scale (and the Sleep No More adjacency), expect them to go quickly.<\/p>\n

If you\u2019ve ever wanted to sip gin while being gently guided through a dreamlike maze by a cast of mysterious characters, your moment has arrived.<\/p>\n","protected":false},"excerpt":{"rendered":"If your ideal night out includes both a perfectly balanced cocktail and a slightly surreal fever dream, Hendrick\u2019s…\n","protected":false},"author":2,"featured_media":192588,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2590,9,24,55,54,13928,56,821],"class_list":{"0":"post-192587","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york-city","8":"tag-categories-restaurants","9":"tag-new-york","10":"tag-new-york-city","11":"tag-new-york-city-headlines","12":"tag-new-york-city-news","13":"tag-news-drinking","14":"tag-ny","15":"tag-restaurants"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/192587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=192587"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/192587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/192588"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=192587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=192587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=192587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}