{"id":19273,"date":"2025-10-28T00:24:14","date_gmt":"2025-10-28T00:24:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/19273\/"},"modified":"2025-10-28T00:24:14","modified_gmt":"2025-10-28T00:24:14","slug":"ai-platform-sierra-inks-15k-sf-deal-at-375-west-broadway-commercial-observer","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/19273\/","title":{"rendered":"AI Platform Sierra Inks 15K-SF Deal at 375 West Broadway \u2013 Commercial Observer"},"content":{"rendered":"

Conversational AI platform Sierra<\/a> is opening its first New York City office in Manhattan\u2019s SoHo neighborhood.<\/p>\n

Sierra, which builds AI agents that act as virtual employees for customer service, sales and marketing, has signed a lease for 14,563 square feet on a full floor of Manova Partners<\/a>\u2019 375 West Broadway, the landlord announced Monday.<\/p>\n

SEE ALSO: FGS Global Takes 80K SF at Vornado\u2019s Penn 2<\/a><\/p>\n

The San Francisco-based Sierra announced<\/a> it would be opening a New York City office in May, along with news that it would be hiring across agent development and sales roles for the new space. Sierra\u2019s location at the five-story building between Broome and Spring streets will join its other offices in San Francisco, Atlanta and London, according to its website<\/a>.<\/p>\n

\u201c375 Broadway is a tremendous asset in one of New York\u2019s most innovative and sought-after neighborhoods,\u201d William Tees, vice president of asset management at Manova, said in a statement. \u201cWe are delighted to welcome Sierra and maintain full occupancy in such a competitive commercial leasing environment.\u201d<\/p>\n

The length of the lease and asking rent were unclear, but a report from Newmark<\/a> found office rents in NoHo and SoHo averaged $100.04 per square foot during the third quarter of 2025.<\/p>\n

CBRE<\/a>\u2019s Jeff Fischer and Conor Krup brokered the deal for the tenant, while Newmark<\/a>\u2019s Brett Harvey, Howard Hersch, Greg Conen, Jennifer Schreiber and Natalie Serio represented the landlord. Spokespeople for CBRE, Newmark and Sierra did not immediately respond to requests for comment.<\/p>\n

Manova acquired the SoHo building \u201cthrough a predecessor company on behalf of an investor in February 2022,\u201d according to the announcement. The predecessor company was Macquarie Group<\/a>, which bought the property in February 2022 for $130 million<\/a>. Manova spun off from Macquarie in December 2024 as part of Macquarie\u2019s plan to spin off its core and core-plus real estate business<\/a> into an independent firm.<\/p>\n

Manova, which currently oversees approximately $4 billion in assets under management in the U.S., is doing some renovations at 375 West Broadway, including upgrades to the front and rear lobbies, according to the announcement.<\/p>\n

Sierra will join several other tenants at the 1863-built SoHo building, including e-commerce service Square and luxury fashion brand Gucci<\/a> in the entire ground-floor retail space.<\/p>\n

Isabelle Durso can be reached at idurso@commercialobserver.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Conversational AI platform Sierra is opening its first New York City office in Manhattan\u2019s SoHo neighborhood. Sierra, which…\n","protected":false},"author":2,"featured_media":19274,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[13229,3624,13230,13231,13232,10356,13233,2361,13234,9,11,10,13228,13235],"class_list":{"0":"post-19273","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-brett-harvey","9":"tag-channel","10":"tag-conor-krup","11":"tag-greg-conen","12":"tag-howard-hersch","13":"tag-jeff-fischer","14":"tag-jennifer-schreiber","15":"tag-leases","16":"tag-natalie-serio","17":"tag-new-york","18":"tag-new-york-headlines","19":"tag-new-york-news","20":"tag-office-leases-375-west-broadway","21":"tag-william-tees"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/19273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=19273"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/19273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/19274"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=19273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=19273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=19273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}