There are plenty of pop-ups in SoHo that want you to shop. But here\u2019s one that wants you to sell first.<\/p>\n
Opening tomorrow, April 17, eBay is launching a three-day NYC Edit Market<\/a> at 489 Broome Street, an IRL marketplace where the price of entry isn\u2019t a ticket\u2014it\u2019s a listing. To get inside, you\u2019ll need to bring something from your own closet and put it up for sale on the platform, either in advance or on-site.<\/p>\n The concept is embracing a very real shift in how people are shopping right now. Closet cleanouts have racked up more than 1.9 billion views on TikTok over the past few years and resale is no longer a side hustle for most. \u201cThe NYC Edit Market is the physical extension of the curation where resale is a shared, social experience that mirrors how people have shopped, listed and rotated their style on eBay for decades,\u201d the company said in a release.<\/p>\n Inside, the setup looks a bit more like a curated market than a typical thrift store. The inventory is pulled from \u201cThe NYC Edit,\u201d the platform\u2019s new online guide to what New York tastemakers are actually buying and selling. There will be everything from hard-to-find vintage (think Prada runway pieces) to everyday staples like chunky Doc Martens oxfords, sourced from contributors like model Dara Allen<\/a>, actor Owen Thiele<\/a> and fashion writer Emilia Petrarca<\/a>, along with top sellers on the site.<\/p>\n As shoppers list items at dedicated stations\u2014complete with help photographing and uploading\u2014those pieces will go live on eBay in real time. The end result is a constantly updating feed of what New Yorkers are wearing, selling and coveting right now.<\/p>\n There are a few extras, too. A charm bar will let you craft custom accessories for belts and bags and quick color analysis sessions promise to tell you which shades actually work for you (useful intel before your next impulse buy).\u00a0Beyond the novelty factor, there\u2019s a bigger idea at play. \u201ceBay has been powering what\u2019s cool and what\u2019s next for fashion insiders for years and the NYC Edit Market brings that dynamic into a shared, social experience in SoHo,\u201d the company added.<\/p>\n If you\u2019re planning to go, pack light\u2014but bring something you\u2019re ready to part with.<\/p>\n