{"id":199477,"date":"2026-04-16T15:41:08","date_gmt":"2026-04-16T15:41:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/199477\/"},"modified":"2026-04-16T15:41:08","modified_gmt":"2026-04-16T15:41:08","slug":"nikes-new-soho-store-is-built-to-move-with-nyc","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/199477\/","title":{"rendered":"Nike\u2019s New SoHo Store is Built to Move With NYC"},"content":{"rendered":"<p>Grab your first look \u2013 Nike have just opened a temporary SoHo store at 611 Broadway, bringing a fresh retail setup to downtown New York.<\/p>\n<p>The space is built as a flexible concept store that changes shape across the year. Programming moves with key sport and headline moments, kicking off with the World Cup before rolling into the US Open and New York City Marathon. Inside, you\u2019ll find NYC all over it \u2013 raw industrial finishes, graffiti touches and references to the city\u2019s running scene.<\/p>\n<p>Product and service zones are integrated throughout the interim space, including NikeSKIMS, Nike By You and Jersey By You, offering on-site customisation and personalisation options. Select installations also feature contributions from local artists, adding a city-specific creative layer to the space.<\/p>\n<p>Jordan Brand also come through with their own area within the brick-and-mortar, showcasing a curated selection of footwear and apparel alongside a storytelling installation that mirrors their long-standing connection to the city\u2019s basketball scene. <\/p>\n","protected":false},"excerpt":{"rendered":"Grab your first look \u2013 Nike have just opened a temporary SoHo store at 611 Broadway, bringing a&hellip;\n","protected":false},"author":2,"featured_media":199478,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[6879,207,46002,11719,9,6390,56,63,65,64,61017,3210],"class_list":{"0":"post-199477","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york-city","8":"tag-6879","9":"tag-broadway","10":"tag-date","11":"tag-location","12":"tag-new-york","13":"tag-nike","14":"tag-ny","15":"tag-nyc","16":"tag-nyc-headlines","17":"tag-nyc-news","18":"tag-opening","19":"tag-soho"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/199477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=199477"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/199477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/199478"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=199477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=199477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=199477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}