{"id":199825,"date":"2026-04-16T20:29:07","date_gmt":"2026-04-16T20:29:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/199825\/"},"modified":"2026-04-16T20:29:07","modified_gmt":"2026-04-16T20:29:07","slug":"im-donut-nyc-is-selling-1-donuts-next-week-how-to-grab-one","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/199825\/","title":{"rendered":"I\u2019m donut? NYC Is Selling $1 Donuts Next Week: How to Grab One"},"content":{"rendered":"<p>If you\u2019ve walked through Times Square lately and spotted a suspiciously long line for donuts, you already know: <a href=\"https:\/\/www.timeout.com\/newyork\/news\/one-of-tokyos-most-popular-doughnut-shops-has-landed-in-nyc-042225\" rel=\"nofollow noopener\" target=\"_blank\">I\u2019m donut?<\/a> is having a moment. Next week, it\u2019s also having a very good deal.<\/p>\n<p>To celebrate its first anniversary in New York City, I\u2019m donut? in Times Square is offering its signature \u201cnama\u201d donuts for just $1 each on Tuesday, April 22, from 10am to 3pm.\u00a0<\/p>\n<p>While the donuts are actually $1, naturally, there\u2019s a small catch: only 500 of the shop\u2019s original nama donuts will be available at that price, with a strict limit of two per person. Plus, it\u2019s first-come, first-served, which means this could very easily turn into one of those blink-and-you-miss-it situations.<\/p>\n<p>If you\u2019re unfamiliar, the Tokyo-born brand, founded by chef Ryouta Hirako, built its reputation on these ultra-soft, almost cloudlike donuts. The term \u201cnama\u201d translates to \u201cfresh\u201d or \u201craw,\u201d and refers to their notably light, almost melt-in-your-mouth texture. Rather than the cakey donuts you grew up with, these more closely resemble airy brioche.<\/p>\n<p>Since opening its first U.S. location last April, the Times Square shop has become a full-on social media magnet, with lines routinely spilling out the door. The name itself (\u201cI\u2019m donut ?\u201d) is a tongue-in-cheek nod to the idea that these pastries don\u2019t quite fit the traditional definition and the menu leans into that ambiguity with both sweet and savory options.<\/p>\n<p>Outside the anniversary deal, prices are decidedly not $1, making this promotion a rare chance to try the original version without committing to the usual spend. If you do go, expect a bit of a wait\u2014and maybe plan your strategy. Arriving early is the obvious move, but even then, there are no guarantees once those 500 donuts are gone.<\/p>\n<p>If nothing else, it\u2019s proof that even in a city full of <a href=\"https:\/\/www.timeout.com\/newyork\/restaurants\/best-bakeries-in-nyc\" rel=\"nofollow noopener\" target=\"_blank\">great bakeries<\/a>, a limited-time deal and a little hype can still bring out a full-on sidewalk line.<\/p>\n","protected":false},"excerpt":{"rendered":"If you\u2019ve walked through Times Square lately and spotted a suspiciously long line for donuts, you already know:&hellip;\n","protected":false},"author":2,"featured_media":199826,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2590,9,24,55,54,2591,56,821],"class_list":{"0":"post-199825","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york-city","8":"tag-categories-restaurants","9":"tag-new-york","10":"tag-new-york-city","11":"tag-new-york-city-headlines","12":"tag-new-york-city-news","13":"tag-news-eating","14":"tag-ny","15":"tag-restaurants"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/199825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=199825"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/199825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/199826"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=199825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=199825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=199825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}