![\"Image](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/04\/goopkitchen_RotisserieChickenSpread.jpg\"\/)
<\/p>\nDespite being a town that prides itself on the convenient luxury of having just about anything delivered ASAP\u2014a bodega BEC, an IV drip, even a Christmas tree\u2014food delivery in New York (and in any city, for that matter) still has its flaws. Whereas most restaurant dishes are meant to be plated and enjoyed straight out of the kitchen, Goop Kitchen\u2019s menu and packaging are intentionally designed for pickup and delivery. (There is no on-site dining.) \u201cWe have chefs put dishes in their car, and drive around for 45 minutes before they taste anything,\u201d Paltrow notes. It\u2019s a process that often means dishes are developed as far as a year in advance, sometimes resulting in 60-plus iterations over that period. The same kind of obsessive fastidiousness extends to ingredient sourcing, too: In one instance, the culinary team tested over 200 types of pepperoni before landing on the right one for its spring menu offerings.<\/p>\n
<\/p>\n
A rotisserie chicken and various salads will be on the menu at Goop Kitchen.<\/p>\n
Photo: Courtesy of Goop Kitchen<\/p>\n
With about 40,000 California-based customers ordering from Goop Kitchen every week, there\u2019s strong evidence to believe the brand will face a similarly high demand on the East Coast. California has always been characterized by its innovative health and wellness culture, especially when it comes to food\u2014consider the early popularization of smoothies, alternative milks, and low-carb diets, for example\u2014but New York, Paltrow maintains, is finally leveling up. \u201cIn the past five to 10 years, I\u2019ve definitely seen New York City pivot towards health and longevity,\u201d she adds.<\/p>\n
For Paltrow, who launched her new fashion brand Gwyn<\/a> last fall, and also returned to acting after a notable hiatus to appear in the 2025 film Marty Supreme<\/a>, the expansion of Goop Kitchen is yet another addition to the busy founder\u2019s crowded agenda. She\u2019ll also soon star in the Netflix film adaptation<\/a> of Belle Burden\u2019s bestselling memoir, Strangers: A Memoir of Marriage.<\/p>\n That she\u2019s approaching her career with a renewed intensity isn\u2019t by accident, but rather reflective of this particular moment in her life, she says. \u201cTen or 15 years ago, I was really embedded in raising my kids, so a lot of acting was off the table for me. Now that everybody\u2019s in college, it\u2019s opened up my time a lot. And I can work remotely as it pertains to the Goop businesses.\u201d<\/p>\n Still, it\u2019s a lot of work, she acknowledges: \u201cI do have my hands full thinking about what the structure is going forward that will allow me to do this the best as I can.\u201d At the very least, with Goop Kitchen more widely available, she won\u2019t be running on empty anytime soon.<\/p>\n","protected":false},"excerpt":{"rendered":"Despite being a town that prides itself on the convenient luxury of having just about anything delivered ASAP\u2014a…\n","protected":false},"author":2,"featured_media":200815,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[7332,9,24,55,54,56],"class_list":{"0":"post-200814","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york-city","8":"tag-gwyneth-paltrow","9":"tag-new-york","10":"tag-new-york-city","11":"tag-new-york-city-headlines","12":"tag-new-york-city-news","13":"tag-ny"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/200814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=200814"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/200814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/200815"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=200814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=200814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=200814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}