Wyoming Whiskey<\/a>.\u00a0<\/p>\nWhile Murphy and Asis were chatting about some ways to spotlight the whiskey at one of his regular pop-up events, she suggested timing it with an annual Professional Bull Riders event held each January at New York\u2019s Madison Square Garden.<\/p>\n
In addition to the opportunity to drum up some interest in Wyoming Whiskey, there was another fortuitous connection to tap.<\/p>\n
Kate and Brad Mead, owners of Mead Ranch also co-founded Wyoming Whiskey, which explains how New Yorkers got the extra treat of sampling some beef shipped frozen straight from Wyoming.<\/p>\n
\u201cMarc always serves great quality meat, but you can taste the difference of the Mead Ranch beef,\u201d Asis said. \u201cIt was a great touch.\u201d\u00a0<\/p>\n
Not only that, there were some appetizers courtesy of the Jackson Hole Fine Dining Group.\u00a0<\/p>\n
\u201cIt was a little night of Wyoming in New York,\u201d she said.<\/p>\n
![\"Wyoming](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/04\/Wyo-in-NY-Whiskey-4.18.26.jpg\")
Wyoming Whiskey is now found in all 50 states, though New York City has been a particular focus for the brand, according to co-founder David DeFazio. (Courtesy Wyoming Whiskey)Putting Wyoming on the Map<\/p>\n
Breaking into the New York dining scene is a difficult feat for any whiskey brand, let alone one from a place many New Yorkers might have trouble locating on a map.;<\/p>\n
It was the Wyomingness of this particular event that won people over.<\/p>\n
New Yorkers got to rub elbows with the handful of Wyomingites who made the trek, including David DeFazio, who co-founded Wyoming Whiskey with the Meads, and came from Jackson.<\/p>\n
Just as there\u2019s an \u201calmost unspoken friendship\u201d between Wyomingites who cross paths while far from home, this event also gave New Yorkers a taste of what the state has to offer.<\/p>\n
\u201cIt was a really fun and very social evening where we featured Wyoming in every way possible,\u201d DeFazio said.<\/p>\n
As Wyomingites well know, people are proud of the state and that\u2019s helped Wyoming Whiskey to find success nationwide, DeFazio said.\u00a0<\/p>\n
\u201cIt\u2019s very cool to be able to walk into a restaurant or a bar anywhere in the country and see Wyoming Whiskey sitting on the bar,\u201d he said.<\/p>\n
![\"The](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/04\/Wyo-in-NY-Menu-and-beef-4.18.26.jpg\")
The menu for the family-style dinner featured Wyoming beef in many forms, featuring dishes such as steak tartare, meatballs, hanger steak, and ribeye. (Courtesy Wyoming Whiskey)Winning Over New Yorkers<\/p>\n
New York City has been a particular focus for the brand to achieve a foothold in, and that\u2019s aided by, a \u201ccool\u201d factor for the West in general right now, DeFazio said.\u00a0<\/p>\n
\u201cEverybody wants to be a cowboy, so to speak,\u201d he said.<\/p>\n
But as Murphy well knows, New Yorkers won\u2019t sugarcoat things \u2014 and the love that some people have found for the brand has been well-earned.<\/p>\n
\u201cNew Yorkers have a discerning palette and they\u2019re very picky, but if it\u2019s good they\u2019re going to change their minds,\u201d Murphy said. \u201cEverybody who came was pleasantly surprised with how good the whiskey is.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"At a dinner on a Friday night, it was all-things Wyoming as far as the eye could see.…\n","protected":false},"author":2,"featured_media":202214,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[9,24,55,54,56],"class_list":{"0":"post-202213","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york-city","8":"tag-new-york","9":"tag-new-york-city","10":"tag-new-york-city-headlines","11":"tag-new-york-city-news","12":"tag-ny"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/202213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=202213"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/202213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/202214"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=202213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=202213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=202213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Wyoming](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/04\/Wyo-in-NY-David-Marc-4.18.26.jpg\")
Wyoming Whiskey co-founder David DeFazio, left, and New York-based chef Marc Murphy, right, partnered for the dinner in January that made for “a little night of Wyoming in New York.” (Courtesy Wyoming Whiskey)\u2018A Great Touch\u2019<\/p>\n