{"id":202984,"date":"2026-04-20T04:45:07","date_gmt":"2026-04-20T04:45:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/202984\/"},"modified":"2026-04-20T04:45:07","modified_gmt":"2026-04-20T04:45:07","slug":"primark-the-international-fashion-retailer-set-to-open-new-york-flagship-at-herald-square-on-may-8","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/202984\/","title":{"rendered":"Primark, the International Fashion Retailer, Set to Open New York Flagship at Herald Square on May 8"},"content":{"rendered":"

\n\tPrimark<\/a>, the international fashion retailer, will open its flagship Herald Square store in Manhattan\u2019s Penn District on May 8.<\/p>\n

\n\tLocated at 150 W. 34th Street, directly across from Penn Station, the new Manhattan flagship marks a major milestone for the retailer\u2019s U.S. expansion. Primark<\/a> already has flagships in key cities throughout the world, including London, Milan, Madrid and Rome.<\/p>\n

\n\tThe new location spans more than 54,000 square feet of retail space and is the brand\u2019s 11th store in the state of New York, and 40th in the U.S. The Manhattan flagship is poised to capture the high commuter and tourist footfall in the Herald Square area.<\/p>\n

\t\t\t\t\t\t\"A<\/p>\n

\t\t\t\t\tA Primark<\/a> bus shelter ad. <\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy image<\/p>\n

\n\t\u201cThis is a landmark moment for Primark in the U.S. as we open our incredible new flagship at the epicenter of American fashion,\u201d said Kevin Tulip, president of Primark U.S. \u201cThe excitement and buzz around the brand is already building across Manhattan \u2014 from busy stores in the surrounding boroughs to lines stretching blocks at our pop-up Primark Studio in NoHo, we\u2019re expecting strong demand from New Yorkers and tourists for the store. This is our biggest U.S. opportunity yet and we can\u2019t wait to open our doors and introduce this iconic city to Primark\u2019s iconic style and prices.\u201d<\/p>\n

\n\tCatering to budget-conscious shoppers, Primark sells trend-led women\u2019s, men\u2019s and kids\u2019 fashion, as well as beauty, homeware and accessories. It is owned by Associated British Foods. Women\u2019s denim, for example, starts at $12, men\u2019s Ts at $5, and girls\u2019 and boys\u2019 sweatshirts at $8.<\/p>\n

\t\t\t\t\t\t\"Primark<\/p>\n

\t\t\t\t\tPrimark is headed to Herald Square.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy image<\/p>\n

\n\tRene Federico, U.S. head of marketing at Primark, told WWD, \u201cWe continue to see that consumers don\u2019t want to compromise \u2014 they want style and quality and they don\u2019t want to break the bank to get both. Primark clearly has this defined, and frankly, unique offering, so as we enter a cultural hub like Manhattan, it\u2019s crucial we\u2019re communicating that message. We\u2019re going big in New York City with marketing efforts from billboards in Times Square to an arsenal of local favorite influencers to meet the moment. This milestone is the perfect time to show New Yorkers \u2014 who are smart, savvy and fashion-forward \u2014 that Primark is here for all their needs.\u201d<\/p>\n

\n\tVarious activities are planned for Primark\u2019s arrival to the neighborhood. Shoppers can join Primark at the grand opening, with doors opening 10 a.m. to greet shoppers with a ribbon-cutting, music and giveaways for the first people in line. In addition, the brand is hosting a Block Party at Herald Square Plaza to extend celebrations beyond the store footprint. Block Party festivities are free and open to the public, running from 10:30 a.m. through 6 p.m. Attendees can partake in photo opportunities, live music spun by DJ Luna Rosa, treats, lattes and pup cups from Joe\u2019s Coffee. There will also be branded pedi-cars to give people rides.<\/p>\n

\n\tSince opening its first U.S. store at Downtown Crossing Boston in 2015, Primark has opened 38 stores across 13 states, including most recently in Miami; Grapevine and Katy, Texas, and in Gurnee, Ill. The retailer recently revealed its 39th store opening at the North East Mall in Hurst, Texas, set for April 30.<\/p>\n

\n\tFounded in Ireland in 1969, Primark has more than 480 stores across 19 countries in Europe, the U.S. and the Middle East, employing more than 80,000 people.\u00a0<\/p>\n

\n\tLast month, Eoin Tonge <\/a>was appointed chief executive officer of Primark, and Filip Ekvall was named to newly created role of chief commercial officer.<\/p>\n","protected":false},"excerpt":{"rendered":"Primark, the international fashion retailer, will open its flagship Herald Square store in Manhattan\u2019s Penn District on May…\n","protected":false},"author":2,"featured_media":202985,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[9,24,55,54,56,25416],"class_list":{"0":"post-202984","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york-city","8":"tag-new-york","9":"tag-new-york-city","10":"tag-new-york-city-headlines","11":"tag-new-york-city-news","12":"tag-ny","13":"tag-primark"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/202984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=202984"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/202984\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/202985"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=202984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=202984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=202984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}