{"id":203480,"date":"2026-04-20T16:51:29","date_gmt":"2026-04-20T16:51:29","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/203480\/"},"modified":"2026-04-20T16:51:29","modified_gmt":"2026-04-20T16:51:29","slug":"counter-service-a-small-chain-of-sandwich-shops-opens-first-brooklyn-location-in-williamsburg","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/203480\/","title":{"rendered":"Counter Service, a Small Chain of Sandwich Shops, Opens First Brooklyn Location in Williamsburg"},"content":{"rendered":"

Counter Service<\/a> (356 Devoe St.), a small chain of sandwich shops from Chipotle founder\u00a0Steve Ells, opened its first Brooklyn location this past Wednesday, April 15, in Williamsburg.<\/p>\n

Ells opened the first Counter Service location in Manhattan in 2025 and now runs six fast-casual restaurants plus a catering kitchen.<\/p>\n

Counter Service\u2019s menu offers house-roasted meats, homemade sauces, artisanal\u00a0bread, and no processed ingredients\u00a0or cold cuts.<\/p>\n

Chef Andrew Black, a former sous chef at Manhattan\u2019s famed Eleven Madison Park, is Counter Service\u2019s Chief Culinary Officer. Chef Black was introduced to Ells in 2019, and the two instantly clicked, so when Ells began brainstorming his next restaurant concept, he tapped Chef Black to be Chief Culinary Officer.<\/p>\n

\"\"Counter Service\u2019s Green Goddess Chicken Club. Photo: Emma Fishman<\/p>\n

Counter Service\u2019s menu features a fairly large variety of sandwiches served hot. Options range from an Italian-inspired pork and broccoli rabe sandwich to all-day breakfast options like the Sausage and Cheddar with soft scrambled eggs, garlic sausage, chive mayo, crispy potatoes, cheddar, and pickled jalape\u00f1os.<\/p>\n

One menu highlight is the Green Goddess Chicken Club with warm pulled chicken, house-made avocado-green goddess spread, bacon, aged cheddar, shredded lettuce, and red onion.\u00a0Another is The Baron with paper thin slow roasted beef, aged white cheddar, watercress, horseradish, and mayo.<\/p>\n

The Cortese contains roasted pork loin, broccoli rabe, provolone, and salsa verde, while The Smokeshow has house-roasted chicken, pulled and tossed in smokey house BBQ sauce, jalape\u00f1os three ways, melty cheddar, and red cabbage slaw.\u00a0<\/p>\n

\"\"Counter Service\u2019s chickpeas with feta. Photo: Counter Service<\/p>\n

Counter Service\u2019s menu also includes sides, like potato salad and chickpeas with feta, and sweets like the malted cookie crisp, which is chunks of chocolate chip cookies tossed in malted milk and twice baked.<\/p>\n

Counter Service\u2019s Williamsburg location is open daily from 8 a.m. to 8 p.m.<\/p>\n

\n\tRelated<\/p>\n","protected":false},"excerpt":{"rendered":"Counter Service (356 Devoe St.), a small chain of sandwich shops from Chipotle founder\u00a0Steve Ells, opened its first…\n","protected":false},"author":2,"featured_media":203481,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[98,100,99,23795,80527,1418,1070,9,24,63,3078,80528,80529,1424],"class_list":{"0":"post-203480","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brooklyn","8":"tag-brooklyn","9":"tag-brooklyn-headlines","10":"tag-brooklyn-news","11":"tag-chipotle","12":"tag-counter-service","13":"tag-featured-article","14":"tag-food","15":"tag-new-york","16":"tag-new-york-city","17":"tag-nyc","18":"tag-sandwich","19":"tag-sandwich-shop","20":"tag-steve-ells","21":"tag-williamsburg"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/203480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=203480"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/203480\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/203481"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=203480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=203480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=203480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}