![](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/04\/John-Hardy-Soho-table.jpg\"\/)
<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n
John Hardy\u2019s new flagship in Manhattan\u2019s SoHo neighborhood combines the brand\u2019s Balinese influences with creative chairman Reed Krakoff\u2019s artistic style.<\/p>\n
The store at 147 Spring St. officially opened on April 16, replacing John Hardy<\/a>\u2019s nearby location at 118 Prince St. At 1,800 square feet, it is twice the size of the former SoHo flagship.<\/p>\n Large glass windows front the store, luring people inside to see what\u2019s new at John Hardy. The initial widow display<\/a> features a 10-foot-tall version of the Spear<\/a> cuff, one of Krakoff\u2019s first designs for the brand.<\/p>\n That bracelet sculpture is one of several art installations in the store\u2014showstoppers in and of themselves. The centerpiece is a 25-foot sculpture meant to remind the viewer of John Hardy\u2019s iconic chains. Balinese bamboo master Gusti Ngurah Udianata<\/a> created the looping, suspended sculpture, without the use of glue or nails.<\/p>\n Inside, clients also find natural elements in the decor, a reflection of John Hardy\u2019s sustainability efforts. Oak slatted wall sections feel warm against cream-colored wall tiles made of raw clay. A floral rug adorns the floor.<\/p>\n Pops of terra cotta orange, a signature color for the brand, add a bit of flair; on one mirrored wall panel, the orange rectangles are arranged like a Pantone selection of color samples.<\/p>\n Another key design element of the shop\u2019s interior design are concrete tables and other furnishings by Marc Newsome and Warren McArthur. The tables provide a place for clients to consult with store staff or enjoy an unhurried conversation.<\/p>\n \u201cWhen designing the John Hardy SoHo flagship, we asked ourselves, \u2018How do we make a space that feels rich but also comfortable and relaxing?\u2019\u201d Krakoff said in a statement. \u201cThere\u2019s a lightness to the space that welcomes the casual discovery of the collections. We want customers to be able to touch and experience the brand.\u201d<\/p>\n The store carries long-standing John Hardy pieces as well as newer collections, such as its Icon Stud<\/a> and JH Lovestruck<\/a>, both developed in creative partnership with singer Billie Eilish and her producer brother Finneas O\u2019Connell.<\/p>\n When Krakoff joined John Hardy in 2022, he was tasked with reimagining the brand\u2019s products, identity, and retail experience. The brand, which marked its 50th anniversary last year, sees the SoHo flagship as representative of what it will offer clients over the next 50 years.<\/p>\n \u201cJohn Hardy is firing on all cylinders, with every channel\u2014wholesale, retail, and digital\u2014performing at record levels,\u201d company president Matt Tepper said in a statement. \u201cThe new location gives us the room to showcase the full expression of John Hardy, from our elevated Artisan collection to the newly launched Lovestruck, which has significantly exceeded our expectations. We\u2019re thrilled to deepen our connection to the SoHo neighborhood and the outstanding clientele we serve there.\u201d<\/p>\n Top: An elegant high-top table with seating allows visitors to the new John Hardy store in NYC to slow down and enjoy the space. (Photos courtesy of John Hardy)<\/p>\n \t\t\t\t\t\t![\"John](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/04\/John-Hardy-Soho-mirror.jpg\" "\\"John")
A bamboo sculpture by Balinese artist Gusti Ngurah Udianata hangs in the middle of the store. <\/p>\n![\"John](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/04\/John-Hardy-Soho-front.jpg\" "\\"John")
In the new SoHo flagship, bright orange in a wall display is balanced by the soft hues of the rug on the floor. <\/p>\n