![\"\"](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/04\/BrooklynBrewery_Image-NA-lineup-678x381.jpg\" "\\"BrooklynBrewery-Image\\"\/")
\nCourtesy of Brooklyn Brewery<\/p>\n
\nCourtesy of Brooklyn Brewery<\/p>\n
Craft brewing pioneer and global innovator Brooklyn Brewery<\/a> is launching Brooklyn Brewery Non-Alcoholic<\/a>, a rebrand of its award-winning NA portfolio formerly known as Brooklyn Special Effects. The new name and packaging unify the beers under the core Brooklyn Brewery family while keeping the brews themselves exactly the same. Retail rollout began in April, with updated packaging appearing on shelves nationwide throughout the month.<\/p>\n First introduced in 2019, Brooklyn Special Effects quickly became one of the most recognized non-alcoholic beer lines in the United States. Developed under the direction of James Beard Award Winning Brewmaster Garrett Oliver, the brews set out to prove that non-alcoholic beer could deliver the same flavor, balance, and brewing integrity as traditional beer.<\/p>\n Now, as the non-alcoholic category continues to grow, Brooklyn Brewery is simplifying how its NA line-up appears on shelf by aligning each one directly with the core beer style it reflects \u2014 making it easier for drinkers to recognize the Brooklyn Brewery beers they already know and love, just without the alcohol.<\/p>\n Under the new system, each brew previously sold as Brooklyn Special Effects now carries an updated name more aligned with its alcoholic counterpart:<\/p>\n Alongside the updated names, the packaging introduces clear blue non-alcoholic cues while retaining Brooklyn Brewery\u2019s bold visual language, helping the brews stand out on shelf while reinforcing their place within the broader Brooklyn Brewery portfolio. The NA liquids themselves remain unchanged \u2014 the same recipes, the same brewing standards, and the same less-than-0.5% ABV that helped establish the lineup in the category.<\/p>\n