At first glance, Monshe may seem like just another artisanal bakery, but step inside, and you\u2019ll quickly realize it\u2019s something entirely different. From rich, aromatic coffee to indulgent chocolate cookies, every item on the menu is crafted without gluten or sugar. It\u2019s not about restriction -it\u2019s about reinvention.<\/p>\n
For founder Melissa Groneveldt, Monshe was born out of frustration.\u201cIt tasted like cardboard with a side of disappointment, with the cooling aftertaste from the sugar alternative,\u201d she says. \u201cWhat I wanted I couldn’t find on store shelves, so I created it.\u201d<\/p>\n
That determination led to Monshe becoming the first business selected for the Brooklyn Navy Yard\u2019s Yard Opportunity Shop, an incubator designed to give small, women- and minority-owned businesses an affordable space to grow and connect with the community. For Melissa, the opportunity is about more than just selling products.<\/p>\n
\u201cI hope to be an example to other local minority-owned businesses and minority-owned entrepreneurs,\u201d she explains. \u201cI\u2019m very thankful for the opportunity to present my product not only to the community but also to the Navy Yard.\u201d<\/p>\n
Behind the business is a deeply personal story. Melissa credits her passion for baking to time spent in the kitchen with her late mother, Monshelia, the inspiration behind the bakery\u2019s name.<\/p>\n
\u201cMy mom filled the house with love. She liked to cook for us and she liked to bake,\u201d Melissa recalls. \u201cIt\u2019s only right that I honor her legacy because she is the reason why I\u2019m doing what I do\u2026 outside of my kids.\u201d<\/p>\n
But Monshe isn\u2019t just about one person\u2019s journey. Inside the space, Melissa is also creating opportunities for others, spotlighting products from fellow women- and minority-owned brands, many of them local artists from the Navy Yard.<\/p>\n
\u201cSometimes doors are closed on us, especially as women entrepreneurs,\u201d she says. \u201cI\u2019m opening the doors, as well as the Navy Yard -they did for me.\u201d<\/p>\n
With its mission rooted in community, legacy, and better-for-you indulgence, Monshe is carving out a space where wellness and flavor coexist, and where opportunity is shared.<\/p>\n
You can experience Monshe\u2019s creations firsthand at Melissa\u2019s upcoming wellness event this Saturday.<\/p>\n","protected":false},"excerpt":{"rendered":"At first glance, Monshe may seem like just another artisanal bakery, but step inside, and you\u2019ll quickly realize…\n","protected":false},"author":2,"featured_media":207094,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[98,100,99,9,24,63],"class_list":["post-207093","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brooklyn","tag-brooklyn","tag-brooklyn-headlines","tag-brooklyn-news","tag-new-york","tag-new-york-city","tag-nyc"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/207093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=207093"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/207093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/207094"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=207093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=207093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=207093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}