{"id":207709,"date":"2026-04-23T21:36:09","date_gmt":"2026-04-23T21:36:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/207709\/"},"modified":"2026-04-23T21:36:09","modified_gmt":"2026-04-23T21:36:09","slug":"cote-opens-new-midtown-nyc-location-at-550-madison-see-inside","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/207709\/","title":{"rendered":"Cote Opens New Midtown NYC Location at 550 Madison: See Inside"},"content":{"rendered":"

Cote isn\u2019t exactly known for doing things small. But its newest New York opening might be the most over-the-top version yet.<\/p>\n

The Michelin-starred Korean steakhouse<\/a>, which first landed in Flatiron in 2017, has officially expanded uptown with a sprawling new outpost inside 550 Madison\u2014and it\u2019s not just a restaurant. It\u2019s a full-blown, multi-level dining complex.<\/p>\n

Opened April 18 by Simon Kim and his Gracious Hospitality team, the new space mixes three concepts under one roof: a second Manhattan location of Cote, a glitzy new bar called Bar Chimera<\/a> and an upcoming omakase counter from sushi legend Masahiro Yoshitake that will debut later this year.<\/p>\n

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\nPhotograph: Courtesy of Cote <\/p>\n

Upstairs, Bar Chimera is your entry point\u2014and it makes an entrance. The room is built around a towering pine tree (a nod to Korean symbolism), surrounded by plush booths and three distinct bars dedicated to wine, whisky and Martinis. It\u2019s a mix of brasserie and cocktail playground, with snacks like oysters and a foie gras-filled take on Korea\u2019s nostalgic \u201cHome Run\u201d treat.<\/p>\n

Downstairs, at Cote 550, the subterranean dining room embraces the brand\u2019s signature mix of Korean barbecue and chophouse energy, with smokeless grills at every table and a jungle of greenery overhead. The menu sticks to what works\u2014the $118-per-person Butcher\u2019s Feast, a parade of dry-aged beef cuts with banchan and stews\u2014alongside a few location-specific additions like tableside japchae.<\/p>\n

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\nPhotograph: Gary He <\/p>\n

And then there\u2019s the wine. If the original Cote made a point of taking its cellar seriously, this one goes even further. The list spans more than 1,400 bottles, with deep verticals across Burgundy, Champagne and Bordeaux. Near the entrance, a display of vintage Madeira (some dating back to 1835) immediately sets the tone. At Bar Chimera, rare pours are even available by the glass, thanks to Coravin.<\/p>\n

The whole thing feels made for Midtown: it\u2019s bigger, flashier and built for lingering over Martinis or steak (or both). Reservations are already live and if the Flatiron original is any indication, you\u2019ll want to plan ahead.<\/p>\n