{"id":208076,"date":"2026-04-24T04:21:09","date_gmt":"2026-04-24T04:21:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/208076\/"},"modified":"2026-04-24T04:21:09","modified_gmt":"2026-04-24T04:21:09","slug":"monday-swimwear-opens-first-new-york-flagship","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/208076\/","title":{"rendered":"Monday Swimwear Opens First New York Flagship"},"content":{"rendered":"

\n\tMonday Swimwear<\/a> has on Friday opened its second retail location and first New York<\/a> flagship in SoHo at 464 Broome Street.<\/p>\n

\n\tFounded by Australian Natasha Oakley and Oakland, Calif.-native Devin Brugman, the buzzy label\u2019s touchdown in the Big Apple marks a significant milestone for the swim, active, accessory and resortwear brand.<\/p>\n

\n\tIt\u2019s also a full-circle moment for the cofounder and models who named the brand Monday Swimwear<\/a> in a New York<\/a> taxi in 2013, \u201cbased on the idea that if you are wearing a bikini on a Monday, you are having a good day. To now be opening a store here all these years later feels incredibly special,\u201d they said.<\/p>\n

\t\t\t\t\t\t\"Monday<\/p>\n

\t\t\t\t\tMonday Swimwear New York flagship.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Monday Swimwear<\/p>\n

\n\t\u201cThis has been in the works for over a year, and it is something we have approached very thoughtfully from the beginning. But in many ways, it has been over 12 years in the making, as New York is a city we have always envisioned as a home for the brand,\u201d the duo exclusively told WWD. \u201cThis marks our first true retail presence in New York, which feels incredibly significant for us. While we have hosted events in the city over the years, including our first pop-up here back in 2017, this is the first time we are establishing something permanent.\u201d<\/p>\n

\n\tThey noted the 2,000-square-foot retail space, designed to feel like a quiet retreat, is significantly larger than their first Beverly Hills store, which opened September 2025.<\/p>\n

\n\t\u201c[It] represents one of our most important openings to date. We have taken our time to ensure it feels truly aligned with who we are, because establishing a presence in New York has always been a priority for us,\u201d Oakley and Brugman added. \u201cNew York is our number-one customer base and one of the most iconic fashion capitals in the world, so having a space here feels both incredibly exciting and deeply meaningful.\u201d<\/p>\n

\t\t\t\t\t\t\"Monday<\/p>\n

\t\t\t\t\tMonday Swimwear New York flagship.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Monday Swimwear<\/p>\n

\n\tSet within a historic cast-iron building, the retreat-inspired space, designed in collaboration with New York-based architecture and design studio Sugarhouse, features a high ceilings and a skylit rear space that anchors the intimate fitting room lounge. In its center, furnishings such as a vintage honey-toned mohair daybed, sculptural Pleto Studios lamp and silk pendants fill the relaxing space.<\/p>\n

\n\tIn addition to a custom curved mohair sectional and Bertu Home\u2019s organic stump tables, the duo noted that the furnishings and architecture took cues from the \u201ccurves of the human form,\u201d while its tonal palette was inspired by the coastal landscapes and a wide range of natural skin tones. <\/p>\n

\n\t\u201cThe space reflects a shared sensibility around thoughtful design and quiet confidence, with a focus on making people feel beautiful and confident in their own skin. Woven throughout are subtle references to the West Coast. The atmosphere feels light and breathable, offering a moment of pause within the pace of the city,\u201d they said of their second collaboration with Sugarhouse.<\/p>\n

\t\t\t\t\t\t\"Monday<\/p>\n

\t\t\t\t\tMonday Swimwear New York flagship.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Monday Swimwear<\/p>\n

\n\tUpon opening, the New York store will be filled with a mix of the brand\u2019s signature styles with new seasonal drops. For opening day, this includes core and seasonal colorways including black, ivory, midnight, expresso, sky, Husk Geo, Pond, Micro Green, Azure, Chili Pepper, Sardinia Stripe and more. The Monday Swimwear Micro Geo printed swimwear will also be available in new fabrications including silk and mesh. Following opening weekend, additional drops including Monday Swimwear\u2019s Costa Rei Apple and Caramel styles will be introduced. In addition, Monday Body styles \u2014 the duo\u2019s signature activewear \u2014 will be available in select colors including midnight, sky, ivory and black.<\/p>\n

\t\t\t\t\t\t\"Monday<\/p>\n

\t\t\t\t\tMonday Swimwear New York flagship.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Monday Swimwear<\/p>\n

\n\tTheir in-store experience was also designed to feel personal, elevated and highly considered through the offering of one-on-one appointments with fit specialists.<\/p>\n

\n\t\u201cIt is a true point of difference for us. Trying on swim can be a vulnerable experience, so it is incredibly important that every client feels supported, comfortable, and confident throughout the process,\u201d they explained of their encouragement for customers to take a slower, more intentional approach within their space after seeing its success at their Beverly Hills location.<\/p>\n","protected":false},"excerpt":{"rendered":"Monday Swimwear has on Friday opened its second retail location and first New York flagship in SoHo at…\n","protected":false},"author":2,"featured_media":208077,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[9,11,10,2539,68092],"class_list":{"0":"post-208076","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-new-york","9":"tag-new-york-headlines","10":"tag-new-york-news","11":"tag-shopping","12":"tag-swimwear"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/208076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=208076"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/208076\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/208077"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=208076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=208076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=208076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}