{"id":211928,"date":"2026-04-27T23:32:17","date_gmt":"2026-04-27T23:32:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/211928\/"},"modified":"2026-04-27T23:32:17","modified_gmt":"2026-04-27T23:32:17","slug":"oprah-winfrey-moves-her-podcast-and-books-and-products-to-amazon","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/211928\/","title":{"rendered":"Oprah Winfrey Moves Her Podcast (and Books and Products) to Amazon"},"content":{"rendered":"<p class=\"css-ac37hb evys1bk0\">If you needed more proof that video podcasts are the new talk show, here it is: Oprah Winfrey is coming to Amazon.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The tech giant said on Monday that it had reached a multiyear licensing deal with Ms. Winfrey. The former doyenne of daytime talk will produce twice-a-week video podcasts beginning this summer, create specials focused on her Favorite Things and Book Club labels, and repurpose the 25-season library from \u201cThe Oprah Winfrey Show.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">The deal is similar in scope to the $100 million <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2026\/04\/24\/business\/media\/jason-travis-kelce-amazon-podcast.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">agreement Amazon reached<\/a> in 2024 for Jason and Travis Kelce\u2019s podcast, \u201cNew Heights,\u201d and signifies the company\u2019s growing ambitions in video podcasts.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cThis is the ultimate validation of where the world is going,\u201d said Steve Boom, an Amazon vice president. \u201cYou have the most influential talk show host in history, by orders of magnitude, leaning heavily into this new world. Now we see where the world is going, and we at Amazon are just happy to be along for the ride.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">The move represents a significant third act for Ms. Winfrey, 72, who in the past few years has dabbled in podcasting with \u201cThe Oprah Podcast,\u201d a channel on YouTube, while pursuing other endeavors including producing \u201cThe Color Purple,\u201d a film for Warner Bros., and sharing her weight-loss journey while on GLP-1 drugs.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Her podcast channel, which she started at the end of 2024, has a subscriber base of 913,000. It features weekly interviews with celebrities, book authors and other influencers and is produced by her company, Harpo Entertainment. The show\u2019s format with Amazon will remain the same.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The episodes, which usually run close to an hour, often generate over one million views. Some, like her interview with the billionaire beauty entrepreneur Anastasia Soare, attracted five million. <\/p>\n<p class=\"css-ac37hb evys1bk0\">Those shows will still be available on YouTube, as will all her new content. But beginning in July, the podcasts will also be available across Amazon\u2019s services including Prime Video, Amazon Music, Fire TV Channels and Audible. Amazon executives are hopeful that the popularity of her podcast will get supercharged as a result.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cHosting this podcast allows me to continue the work I feel called to do \u2014 opening the door for conversations that matter,\u201d Ms. Winfrey said in a statement. \u201cExpanding our reach globally is an opportunity I embrace, as we continue to connect through stories that invite new ways of seeing, and hopefully deepen, understanding.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">In August, Amazon split its podcast company, Wondery, into two businesses. It put scripted audio shows under its Audible division and all talk-show-style video podcasts, like Dax Shepard\u2019s popular \u201dArmchair Expert\u201d and \u201cNew Heights,\u201d at a newly named division called Creator Services.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The shows under Creator Services are being marketed in many different ways across Amazon\u2019s various channels and businesses. For Ms. Winfrey, that will include a landing page on Amazon for her Favorite Things franchise, an annual holiday list of some of her favorite products. Sales and advertising revenue will be shared between Ms. Winfrey and the streaming giant.<\/p>\n<p class=\"css-ac37hb evys1bk0\">In addition, Amazon\u2019s plans to promote Ms. Winfrey\u2019s popular book club, which has its 30th anniversary in September. Amazon executives think that with Audible, Kindle, <a class=\"css-yywogo\" href=\"http:\/\/amazon.com\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Amazon<\/a> and Goodreads, the company can expand the reach of her club even further.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cIn a world of a lot of politics and division, Oprah seems to be this unifying voice that everybody can agree on,\u201d said Matt Sandler, the general manager of Creator Services. \u201cSo that\u2019s really what we want to figure out, how do we get that to more people.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">Ms. Winfrey\u2019s original talk show, which ran for 25 seasons September 1986 to May 2011, was the pre-eminent home for people to confess their sins (James Frey) or announce their triumphs (Tom Cruise). It was the most successful talk show in syndication, regularly generating a daily audience of seven million people, and it launched Oprah\u2019s Favorite Things, the phrase \u201cYou get a car\u201d and, for better or worse, the careers of Dr. Oz and Dr. Phil.<\/p>\n<p class=\"css-ac37hb evys1bk0\">The two parties haven\u2019t yet figured out how the old talk show episodes will be used. But Mr. Sandler said he imagined a lot of different possibilities: from clipping together interviews she has done on a particular subject to rereleasing an interview with an influential figure who has returned to the current culture.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cI think the beauty of the back catalog is that there are so many rich moments that mean so many things to different people,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"If you needed more proof that video podcasts are the new talk show, here it is: Oprah Winfrey&hellip;\n","protected":false},"author":2,"featured_media":211929,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1909,2051,9058,9,11,10,83758,7994,9057,83757,83756],"class_list":{"0":"post-211928","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-amazon-com-inc","9":"tag-computers-and-the-internet","10":"tag-downloads-and-streaming","11":"tag-new-york","12":"tag-new-york-headlines","13":"tag-new-york-news","14":"tag-oprah","15":"tag-podcasts","16":"tag-video-recordings","17":"tag-winfrey","18":"tag-wondery-inc"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/211928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=211928"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/211928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/211929"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=211928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=211928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=211928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}