Pictured, Kevin Villatoro in Ouray, Colorado after completing the scenic yet treacherous Million Dollar Highway.<\/p>\n
After a two-week, 15-state journey from Brooklyn to Los Angeles, advertising veteran Kevin Villatoro has officially arrived at Creativ Company\u2019s Los Angeles headquarters as the Machine Intelligent Marketing firm\u2019s new Vice President of Product & Client Strategy.<\/p>\n
The cross-country ride wasn\u2019t just about the destination. For Villatoro, it marked a transition point after more than a decade at leading global agency networks, including Dentsu and IPG, where he built a reputation for forging high-impact partnerships and exploring the frontiers of performance media and emerging technology.<\/p>\n
Now at Creativ Company, Villatoro will focus on driving new business, building long-term partnerships with enterprise brands across media, entertainment, and advertising, and leading the company\u2019s evolving product roadmap. Villatoro will also oversee key client relationships, develop data partnerships, and drive the company\u2019s next phase of growth for their digital and product divisions. He\u2019ll report to the CEO and COIO between New York and Los Angeles.<\/p>\n
\u201cI\u2019ve spent my career helping brands unlock new sources of value through partnerships and emerging technology, and Creativ Company is a natural extension of that,\u201d said Villatoro. \u201cThe team is building a truly differentiated product portfolio powered by cutting-edge LLMs, and while every company\u2019s AI journey will be different, I want to be on the side shaping what that future looks like.\u201d<\/p>\n
Villatoro\u2019s background includes senior roles at Dentsu, where he led cross-agency gaming initiatives and built strategic partnerships for major brands including Kraft Heinz, eBay, and Hilton as Group Director. Earlier in his career, he managed performance media for clients such as Johnson & Johnson, Mastercard, Dannon, and gaming leaders including 2K and Rockstar Games. He also led Dentsu\u2019s global gaming research under the Attention Economy and in his spare time, founded Satoshi\u2019s Index, an early Web3 finance platform supported by a Google Cloud grant.<\/p>\n
For Creativ Company CEO and Co-Founder Wes Morton, Villatoro\u2019s arrival feels a bit like a full-circle moment. \u201cKevin and I met as 20-something junior admen in the halls of Dentsu NYC. He asked if I wanted to fly his drone around the office. HR quickly put an end to that, but I knew we\u2019d become fast friends,\u201d said Morton. \u201cKevin has always possessed an insatiable professional curiosity and instinct for where technology is going. We can\u2019t wait to build advertising\u2019s next marketing-technology firm together.\u201d<\/p>\n
With Villatoro now officially onboard (and off the bike), Creativ Company welcomes a new marketing-technology leader to aid its mission to build the next-generation of products to understand and motivate the consumer.<\/p>\n
About Creativ Company<\/p>\n
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Creativ Company\u2019s mission is to understand and motivate the consumer. The machine intelligent marketing firm combines cutting-edge technology and human creativity to service the world\u2019s premier media, entertainment, and technology companies. With patented machine-generated insights, a global digital development team, and world-class marketing communications, Creativ Company delivers inventive solutions to complex marketing-technology challenges.<\/p>\n Leading organizations including Electronic Arts, Scopely, WEBTOON, Mocean, 1stAveMachine, SpecialGuestX, Iconic Arts, Havoc Robotics, Wells Fargo trust Creativ Company. Challenges welcome. To learn more, visit creativ.com<\/a>.<\/p>\n View source version on businesswire.com<\/a>:https:\/\/www.businesswire.com\/news\/home\/20260429664761\/en\/<\/a><\/p>\n CONTACT: Scott Kelly<\/p>\n Press Relations, Creativ Company<\/p>\n
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