![\"ROW](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/05\/ROW-NYC-696x460.jpg\" "\\"ROW")
Photo Credit: ROW NYC<\/p>\n
\n
\n
\n
<\/p>\n
Photo Credit: ROW NYC<\/p>\n
NEW YORK, New York\u2014ROW NYC reopened in Times Square following a multi-year renovation of all 1,300 guestrooms and public spaces. <\/p>\n
To mark the reopening, the property is hosting a Welcome Back to NYC happy hour at Percy All Day and the debut of nyce things, ROW NYC\u2019s new lobby retail concept with NYC-inspired merch. The hotel places guests steps from Broadway, major transit, and city attractions.<\/p>\n
What\u2019s New at ROW NYC<\/p>\n
Percy All Day: The 90-seat day-to-night caf\u00e9 and bar offers espresso, croissants, avocado toast, and bagels for breakfast, as well as cocktails, local pours, and a bites menu with Deviled Eggs with Bacon Jam, Wild Mushroom Crostini, and Wagyu Sliders in the evening. The Market serves a menu of comfort classics, a selection of sandwiches, Focaccia Pizza, and sweets.<\/p>\n
\u201cNyce Things\u201d: The\u00a0curated lobby retail concept offering NYC-inspired keepsakes and essentials, including tote bags, baseball caps, water bottles, and T-shirts. The brand identity includes a lowercase typographic direction inspired by Milton Glaser\u2019s \u201cI \u2665 NY\u201d logo aesthetic.<\/p>\n
Lobby Programming: The redesigned lobby includes a floor-to-ceiling mural by NYC local visual artist and muralist Bryce Wymer. Lobby programming includes a rotating calendar of events and activations, such as weekend DJ sets at the top of the stadium seating, curated viewing parties on a pull-down screen ranging from sports to film and cultural events.<\/p>\n
\n
\n
\n
\n
\n
\n Previous articleChoice Hotels International\u00a0Reports Q1 2026 Results<\/a>Next articleExtreme Hospitality Adds Hotel Warner to Its Portfolio<\/a> ![\"LODGING](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/05\/LM-Staff-150x150.jpg\")
<\/a>
\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Photo Credit: ROW NYC NEW YORK, New York\u2014ROW NYC reopened in Times Square following…\n","protected":false},"author":2,"featured_media":216729,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[6879,35767,85407,66579,66580,85408,73836,85409,9,2262,36331,56,63,65,64,66582,8074,67223,85410],"class_list":["post-216728","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-6879","tag-finance-and-development","tag-finance-and-development-news","tag-hotel-opening-news","tag-hotel-openings","tag-hotel-reopening","tag-may","tag-may-2026","tag-new-york","tag-new-york-city-hotels","tag-new-york-hotels","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news","tag-opening-news","tag-openings","tag-reopening","tag-row-nyc"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/216728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=216728"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/216728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/216729"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=216728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=216728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=216728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}