PerfectGym will serve as the event\u2019s presenting sponsor. The Summit will take place June 16-17 at Center415 in Midtown Manhattan, New York City.\u00a0<\/p>\n
Nearly 1,000 people attended last year\u2019s groundbreaking event<\/a>, including founders and C-suite executives, PHDs and doctors, and partners at top consulting and financial firms.\u00a0<\/p>\n While fitness brands will again be well-represented on stage and in the crowd this June, the Innovation Summit 2026 will feature leaders from many sectors, part of ATN\u2019s mission to bring outside voices and fresh perspectives into our industry.\u00a0<\/p>\n \u201cWhen I look out right now, I don\u2019t just see fitness brands,\u201d ATN founder and CEO Edward Hertzman said during the Summit\u2019s opening remarks last year, referencing the breadth of attendees. \u201cI see doctors, I see wellness operators, I see tech founders, real estate executives, med spas, apparel execs, data scientists, hotel groups and consulting firms.\u201d<\/p>\n This year\u2019s Summit will bring that same energy and more, with executives from some of the biggest brands in the world set to grace the stage.\u00a0<\/p>\n The ATN Innovation Summit 2026<\/a> will feature over 40 sessions and 85 speakers across two stages, along with a wellness lounge and innovation expo floor showcasing exciting new products across fitness, wellness tech, recovery and nutrition.\u00a0More than 30 brands will activate at the Summit. <\/p>\n Executives from Meta, JPMorgan, Peloton, Hyrox and Crunch Fitness will stake stage, among many others, along with speakers with experience at organizations including NASA, the Los Angeles Rams and the Ohio State University\u00a0<\/p>\n Here\u2019s a sneak peek of some of the content on offer:<\/p>\n Can Fitness Become the World\u2019s Next Mega-Sport?<\/p>\n Competitive fitness is evolving from a niche hobby into a global spectacle, with packed Hyrox events and emerging fitness-race formats gaining momentum. Industry leaders will debate whether fitness can truly scale into a mass-participation mega-sport with Olympic potential.<\/p>\n From Space to Sports: The Science of Elite Human Performance<\/p>\n Elite recovery tools once reserved for astronauts and pro athletes are now reaching gyms and homes, driven by advances in AI health tech and cutting-edge recovery chambers. Join leading sports doctors and wellness innovators as they explore whether the mainstream market is ready for this next-level performance optimization.<\/p>\n The Pilates Wars: Scale, Strategy & Category Domination<\/p>\n Pilates is booming as the most-booked workout modality for the third year running, but can it continue as competition intensifies? Executives from the world\u2019s top Pilates concepts come together for a candid conversation about how their brands will differentiate themselves in a highly crowded market.<\/p>\n There\u2019s Money in the Middle: How Mid-Priced Gym Operators Are Adapting to a New Era<\/p>\n As high-value, low-price (HVLP) chains expand at a rapid pace and luxury operators double down on experience, mid-priced gyms are feeling the squeeze. But is the segment truly in decline \u2014 or ready for reinvention? Executives from the world\u2019s biggest mid-market operators discuss how their brands are adapting pricing, programming and positioning to differentiate themselves in an increasingly crowded fitness market, including leveraging natural competitive advantages.<\/p>\n The Business of Longevity<\/p>\n Longevity has quickly become one of the most talked-about trends in fitness and wellness. How much of it is real, and how much is hype, however, remains to be seen. This panel brings together leading experts to separate science from speculation and unpack what longevity actually means for consumers and businesses alike. Most importantly, they\u2019ll dive into how fitness and wellness brands can authentically tap into the longevity movement, build credible offerings and create sustainable revenue streams in a rapidly evolving market.<\/p>\n To get your ticket for the ATN Innovation Summit 2026, click here<\/a><\/p>\n To stay up to date with the latest developments on the ATN Innovation Summit 2026, be sure to subscribe<\/a> to the Athletech News newsletter and follow us on LinkedIn<\/a> and Instagram<\/a>.\u00a0<\/p>\n![\"ATN](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/05\/ATN-Innovation-Summit-Quick-Turn-2-788x525.webp.webp\")
ATN\u2019s Edward Hertzman delivers opening remarks at the 2025 ATN Innovation Summit (credit: Flickman Media)<\/p>\n![\"man](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/05\/ATN-Innovation-Summit-Quick-Turn-30-788x525.webp.webp\")
Many brands activated at last year\u2019s ATN Innovation Summit (credit: Flickman Media)<\/p>\n