{"id":217889,"date":"2026-05-02T21:07:24","date_gmt":"2026-05-02T21:07:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/217889\/"},"modified":"2026-05-02T21:07:24","modified_gmt":"2026-05-02T21:07:24","slug":"diners-in-new-jersey-are-struggling-to-survive","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/217889\/","title":{"rendered":"Diners in New Jersey Are Struggling to Survive"},"content":{"rendered":"<p class=\"css-ac37hb evys1bk0\">Mary DeLetto, 58, and Lauri Steinberg, 53, are best friends who meet at Summit Diner in North Jersey once a week to catch up. \u201cWe walk in and they know \u2014 they\u2019re like, \u2018Here come the girls,\u2019\u201d Ms. Steinberg said.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cLauri doesn\u2019t even have to order her order anymore,\u201d Ms. DeLetto said.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Ms. Steinberg confirmed. \u201cI haven\u2019t actually given them my actual order verbally in two years,\u201d she said.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Her order? A spinach and feta scramble \u2014 not an omelet \u2014 with potatoes so well done they are essentially burned.<\/p>\n<p class=\"css-ac37hb evys1bk0\">This kind of ritual \u2014 the friendship, the familiarity, the consistent meals tailored to personal preference \u2014 is a staple at diners. But these beloved eateries are in financial trouble \u2014 even in New Jersey, the self-proclaimed <a class=\"css-yywogo\" href=\"https:\/\/visitnj.org\/article\/diner-capital-of-the-world\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">diner capital of the world<\/a>.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Many are closing, buried under the weight of geopolitical effects on the economy and the long, Reaper-like grasp of the Covid-19 pandemic. But state lawmakers are trying to stem the tide.<\/p>\n<p class=\"css-ac37hb evys1bk0\">State Senator Paul D. Moriarty and Assemblyman Louis D. Greenwald, both Democrats, have introduced the \u201c<a class=\"css-yywogo\" href=\"https:\/\/www.njleg.state.nj.us\/bill-search\/2024\/S4954\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Saving Our Diners and Protecting Our Past Act<\/a>,\u201d more whimsically known as the SODA POP Act.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Under the bill, some diners and family-owned restaurants across New Jersey that have been in continuous operation for 25 years would receive a tax credit of up to $25,000 a year and wouldn\u2019t have to charge sales tax on prepared foods, which is about 7 percent. They would also be designated as \u201chistoric,\u201d a marketing move designed to attract more customers, Mr. Moriarty said.<\/p>\n<p class=\"css-ac37hb evys1bk0\">While New Jersey does not specifically track diner closures, it is possible that roughly 100 have closed over the past decade, said Amanda Stone, the vice president of public affairs for the New Jersey Restaurant &amp; Hospitality Association.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Mr. Moriarty said about 500 eateries would qualify for the bill\u2019s benefits, including the vast majority of New Jersey\u2019s diners as well as longtime family-owned restaurants. Mr. Moriarty and Mr. Greenwald hope the bill, which they say has some bipartisan support, will be voted on by June.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cIt would be really a shame if these diners just slowly vanished, and we didn\u2019t have these kind of universal places that are part of the DNA of New Jersey,\u201d Mr. Moriarty said.<\/p>\n<p class=\"css-ac37hb evys1bk0\">But what exactly makes a diner, a diner? It\u2019s a complicated question.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Is it a steel-clad exterior, akin to a subway car? Is it Formica counters and red-leather booths? What about steeple-like features reminiscent of a megachurch, this time on houses of worship dedicated to pancakes?<\/p>\n<p class=\"css-ac37hb evys1bk0\">Richard J. S. Gutman, a diner historian who has written four books on the topic, strictly defines diners based on their stainless-steel or colorful porcelain enamel exteriors, and he said he looks for a mom-and-pop place with \u201cgood food, good value\u201d that has \u201cbeen around forever.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">The SODA POP legislation <a class=\"css-yywogo\" href=\"https:\/\/pub.njleg.state.nj.us\/Bills\/2024\/S5000\/4954_I1.PDF\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">defines a diner<\/a> as an establishment where customers sit at booths, counters or tables and are served \u201ca wide variety of menu offerings, including but not limited to, hamburgers, salads, sandwiches, soups, breakfast items, entrees, pastries, pies and beverages,\u201d but is not \u201cany cafe, delicatessen, tavern, bar, sandwich shop or other food establishment.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">And while diners might come in all shapes and sizes, for most of them, the pandemic took a toll, said Mr. Greenwald, the assemblyman.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Outdoor dining benefited diners in New Jersey less than it did other restaurants, since many are on main thoroughfares and less suited to outdoor setups, Mr. Greenwald said. After pandemic restrictions lifted, it was difficult to hire staff, and more recently, tariffs imposed by the Trump administration and economic fallout from the war in Iran have caused the price of food to skyrocket, he said.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Ms. Stone, from the restaurant association, said that the group had pushed the lawmakers to expand the bill\u2019s benefits to more restaurants, since many are struggling with the same financial challenges as diners and family-owned restaurants.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cWhen we saw the first copy of the bill, obviously, our first thought was, \u2018Hey, can this benefit all food establishments?\u2019\u201d Ms. Stone said. \u201cBut we understand that to give that tax incentive to over 20,000 food establishments would be a significantly greater impact on the state.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">Spiro Hadjiyerou, who owns the Colonial Diner in East Brunswick, N.J., said that \u201cit\u2019s been one thing or another\u201d since the pandemic. While the <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2025\/03\/26\/business\/egg-prices-restaurants.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">price of eggs<\/a> last year was tough to weather, he said, now tomatoes cost over $5 a pound \u2014 higher than he could ever remember.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cIt\u2019s almost like you want to retire,\u201d he said. \u201cWe\u2019ve had enough. We\u2019re mentally, physically, and now we\u2019re getting financially beaten up.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">Jim Greberis, 66, the owner of Summit Diner, said his business, in Summit, N.J., had managed to remain stable throughout Covid and rising prices, mainly because it is small, with only a handful of counter stools and six booths, which fill up quickly most mornings with loyal local patronage.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cMy customers are my friends,\u201d he said. \u201cIt\u2019s almost like a barbershop: You go in there to confess your sins.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">On a recent Wednesday, when \u201cthe girls\u201d were having their weekly meet-up, the diner was filled with other regulars long after the morning rush had subsided.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Patrick Murphy, 25, said he had been coming to Summit Diner from the time he was a baby. During high school, he would even stop there to grab a quick breakfast before heading to class. Christy McCann, 37, said that she stops for breakfast a couple of times a week with her husband, Brennan Shroff, 48, because they love the coffee and the consistency of the food. Ms. McCann said it only took the staff two weeks to memorize their orders.<\/p>\n<p class=\"css-ac37hb evys1bk0\">Memorizing regulars\u2019 orders is a key facet of a diner server\u2019s job, said Karina Henriquez-Dilone, 33, who has worked at Tops Diner in East Newark since 2018. Every Wednesday at 3:30 p.m., she said, she can expect Richard Ewers, 75. He gets a decaf coffee, with a refill halfway through, and he needs a salad with whatever he orders to eat. And before he gets water, she brings his coleslaw to the table, so he does not have to ask for it.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cCustomers like that, who have been here for years \u2014 that\u2019s what makes Tops, Tops,\u201d she said, adding that when she had her daughter last year, many of her regulars brought the baby gifts. \u201cWe have a lot of customers that keep coming back.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">New Jersey became the so-called diner capital of the world by building more diners than any other state, according to Mr. Gutman, the historian (who, for the record, was skeptical of the state\u2019s title).<\/p>\n<p class=\"css-ac37hb evys1bk0\">The concept began in Rhode Island, where <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2014\/05\/04\/magazine\/who-made-that-food-truck.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">Walter Scott<\/a>, a newspaperman, began selling food out of a wagon to his fellow night shift workers, Mr. Gutman said. Those wagons eventually evolved into long, narrow structures made to be moved around \u2014 the reason that some resemble trains. Half of the diner-building businesses were located in New Jersey at the industry\u2019s peak, said Mr. Gutman.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cThat\u2019s why the diner became an incredible fixture in the landscape,\u201d he said. \u201cAnd that is really part of the cultural identity of people in New Jersey.\u201d<\/p>\n<p class=\"css-ac37hb evys1bk0\">When Mr. Gutman\u2019s daughter was young, the staff at their local diner would see the Gutmans\u2019 car pull up outside, and the cooks would automatically put a grilled cheese for her on the griddle before the family even walked through the door.<\/p>\n<p class=\"css-ac37hb evys1bk0\">It\u2019s that experience, Mr. Gutman said, that translates all over the world.<\/p>\n<p class=\"css-ac37hb evys1bk0\">\u201cThis place is an icon of the American dream, of the work ethic of our culture,\u201d Mr. Gutman said. \u201cThis is something that\u2019s good about America.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/05\/cropped-1125d32fdd5a68fa0be27647ce59b2c8f32a72344dfbe351f743171dc714ba97a26b0268.png\" class=\"css-14z5b4e\" alt=\"\"\/><\/p>\n<p>Claire Fahy<\/p>\n<p>Reporter<\/p>\n<p class=\"css-18e2f0r\" style=\"-webkit-line-clamp:6\">We traveled to Summit and Newark to visit Summit Diner and Tops, two beloved institutions that help make New Jersey the &#8220;diner capital of the world.&#8221; We talked to owners, managers, waitstaff, and regulars about why these places are so cherished \u2014 and why they are currently struggling. Three cups of coffee, eggs and bacon, a grilled cheese, and some french fries were consumed in the reporting of this story.<\/p>\n<p><a id=\"\u00abR7mrtbmml\u00bb\" class=\"css-cltex9\" href=\"https:\/\/www.nytimes.com\/2026\/05\/02\/nyregion\/new-jersey-diners-soda-pop-act.html#commentsContainer\" rel=\"nofollow noopener\" target=\"_blank\">Read all comments<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Mary DeLetto, 58, and Lauri Steinberg, 53, are best friends who meet at Summit Diner in North Jersey&hellip;\n","protected":false},"author":2,"featured_media":217890,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[85936,79584,7665,5292,1070,85938,17073,85939,85942,1066,9,11,10,83710,5291,821,85937,17085,85941,6854,85940],"class_list":["post-217889","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-coronavirus-reopenings","tag-deductions-and-exemptions","tag-family-business","tag-fees-and-rates","tag-food","tag-greenwald","tag-law-and-legislation","tag-louis-d","tag-moriarty","tag-new-jersey","tag-new-york","tag-new-york-headlines","tag-new-york-news","tag-paul-d","tag-prices-fares","tag-restaurants","tag-sales-and-excise-taxes","tag-scott","tag-summit-nj","tag-tax-credits","tag-walter-1771-1832"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/217889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=217889"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/217889\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/217890"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=217889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=217889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=217889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}