{"id":220798,"date":"2026-05-05T16:22:15","date_gmt":"2026-05-05T16:22:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/220798\/"},"modified":"2026-05-05T16:22:15","modified_gmt":"2026-05-05T16:22:15","slug":"affordable-housing-lottery-opens-in-east-new-york","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/220798\/","title":{"rendered":"Affordable Housing Lottery Opens in East New York"},"content":{"rendered":"<p>The new development spans a block of Atlantic Avenue, replacing longtime bakery Mrs. Maxwell\u2019s.<\/p>\n<p>\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.brownstoner.com\/wp-content\/plugins\/bstoner-lazy-load\/images\/1x1.trans.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/05\/east-new-york-2700-atlantic-avenue-2026-lottery-nyc-housing-connect-exterior.png\" class=\"crop-center attachment-full size-full wp-post-image\" alt=\"a large apartment building\" decoding=\"async\" fetchpriority=\"high\"  \/><img width=\"1024\" height=\"576\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/05\/east-new-york-2700-atlantic-avenue-2026-lottery-nyc-housing-connect-exterior.png\" class=\"crop-center attachment-full size-full wp-post-image\" alt=\"a large apartment building\" decoding=\"async\" fetchpriority=\"high\"  \/>                            <\/p>\n<p class=\"caption\">Image via NYC Housing Connect<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" alt=\"\" src=\"https:\/\/www.brownstoner.com\/wp-content\/plugins\/bstoner-lazy-load\/images\/1x1.trans.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2025\/11\/avatar_user_189114_1651700398.png\"  class=\"avatar avatar-46 photo\" height=\"46\" width=\"46\" decoding=\"async\"\/><img loading=\"lazy\" alt=\"\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2025\/11\/avatar_user_189114_1651700398.png\"  class=\"avatar avatar-46 photo\" height=\"46\" width=\"46\" decoding=\"async\"\/>                        by <a href=\"https:\/\/www.brownstoner.com\/author\/annabradleysmith\/\" rel=\"nofollow noopener\" target=\"_blank\">Anna Bradley-Smith<\/a><\/p>\n<p>An affordable housing lottery has launched for a new 14-story development on Atlantic Avenue in East New York. The 233-unit building replaced neighborhood icon Mrs. Maxwell\u2019s Bakery and its parking lot.<\/p>\n<p>Included in the lottery for the project, dubbed 2700 Atlantic Avenue Apartments and located at 2700 Atlantic Avenue, are 44 one-, two-, and four-bedroom units, all rent stabilized and subject to income limits. Most are truly affordable, with 35 apartments set aside for households of one to nine people earning 40 and 60 percent of <a href=\"https:\/\/www.nyc.gov\/site\/hpd\/services-and-information\/area-median-income.page\" target=\"_blank\" rel=\"noopener nofollow\">Area Median Income<\/a>, or $35,692 to $136,080 a year, according to the <a href=\"https:\/\/housingconnect.nyc.gov\/PublicWeb\/details\/7134\" target=\"_blank\" rel=\"noopener nofollow\">listing<\/a>.<\/p>\n<p>In those brackets there are 22 one-bedroom apartments renting for $761 and $1,261 a month, 11 two-bedrooms for $833 and $1,433 a month, and two four-bedroom units for $931 and $1,705 a month. The listing states 5 percent of the apartments are set aside for people with mobility impairments and 2 percent are set aside for people with hearing or vision impairment.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-585220\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/05\/east-new-york-2700-atlantic-avenue-2026-lottery-nyc-housing-connect-interior-living.png\" alt=\"apartment with pale floors, door to terrace\" width=\"1024\" height=\"683\"  \/>Photo via NYC Housing Connect<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-585219\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/05\/east-new-york-2700-atlantic-avenue-2026-lottery-nyc-housing-connect-interior-kitchen.png\" alt=\"kitchen with white cabinets\" width=\"1024\" height=\"683\"  \/>Photo via NYC Housing Connect<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-585222\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/05\/east-new-york-2700-atlantic-avenue-2026-lottery-nyc-housing-connect-interior-kitchen-2.png\" alt=\"view of an apartment with large windows and a kitchen with white cabinets\" width=\"1024\" height=\"683\"  \/>Photo via NYC Housing Connect<\/p>\n<p>The remaining nine units in the lottery are for households earning 100 percent AMI, or $87,155 to $175,000 a year for households of one to five people. There are eight one-bedroom units for $2,262 a month and one two-bedroom apartment for $2,634.<\/p>\n<p>The 2700 Atlantic Avenue Apartments building is developed by Joel Schwartz through 2700 Atlantic LLC and designed by Peter Pizzimenti, permits show. Apartments have air conditioning, balconies, and energy efficient appliances, according to the listing. The building has shared laundry and bike storage. Tenants have to pay for electricity, which includes the stove, hot water, and heat. The building is smoke free and allows pets.<\/p>\n<p>The development is a large square building with a setback at the 10th story along Atlantic Avenue. Gray and red brick vertical panels break up the largely white facade. The building, which runs along Atlantic Avenue between Wyona and Vermont streets, includes commercial space on the ground floor with floor-to-ceiling glass windows.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-585224\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/05\/east-new-york-2700-atlantic-avenue-2026-lottery-nyc-housing-connect-interior-views.png\" alt=\"interior views with a kitchen and a room with two exposures\" width=\"1024\" height=\"682\"  \/>Photos via NYC Housing Connect<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-585221\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/05\/east-new-york-2700-atlantic-avenue-2026-lottery-nyc-housing-connect-interior-hall.png\" alt=\"photo of a common hallway\" width=\"1024\" height=\"683\"  \/>Photo via NYC Housing Connect<\/p>\n<p>The new development has replaced a bakery that had been operating on the block <a href=\"https:\/\/www.nytimes.com\/2014\/03\/09\/nyregion\/a-brooklyn-bakery-named-for-no-one.html\" target=\"_blank\" rel=\"noopener nofollow\">since the 1920s<\/a>. It was renamed Mrs. Maxwell\u2019s Bakery during World War II. City records show the longtime owners sold the building to 2700 Atlantic LLC in 2018 for $11.5 million. In 2021, the LLC then sold it on to 2700 Atlantic Ground Lessor LLC, and leased it back for a 100 year term. In 2018, the LLC applied to demolish the building on the site, and in 2020 it applied for a new-building permit.<\/p>\n<p>Mrs. Maxwell\u2019s Bakery <a href=\"https:\/\/www.facebook.com\/photo.php?fbid=1030223298925270&amp;set=a.275902807690660&amp;id=100058128277577\" target=\"_blank\" rel=\"noopener nofollow\">appears to have reopened<\/a> in the neighborhood on Van Siclen Avenue, between Linden Boulevard and Stanley Avenue.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-585214\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/05\/east-new-york-2700-atlantic-avenue-march-22-nicholas-strini-ps.jpg\" alt=\"road with site behind surrounded in green construction fence\" width=\"1024\" height=\"683\"  \/>2700 Atlantic Avenue in March 2022. Photo by Nicholas Strini for <a href=\"https:\/\/www.propertyshark.com\/\" target=\"_blank\" rel=\"noopener nofollow\">PropertyShark<\/a><\/p>\n<p>Given 2700 Atlantic Avenue is within the area of East New York <a href=\"https:\/\/www.brownstoner.com\/development\/east-new-york-brooklyn-rezoning-city-council-vote\/\" rel=\"nofollow noopener\" target=\"_blank\">rezoned in 2016<\/a> and takes advantage of the rezoning, it must contain truly affordable units as part of the Mandatory Inclusionary Housing program. It will also likely benefit from the 421-a tax break, which requires a set aside of income restricted, rent stabilized units.<\/p>\n<p>The 2700 Atlantic Avenue Apartments lottery closes May 26. To apply, <a href=\"https:\/\/housingconnect.nyc.gov\/PublicWeb\/details\/7134\" target=\"_blank\" rel=\"noopener nofollow\">visit the listing on New York City\u2019s Housing Connect website<\/a>.<\/p>\n<p>Related Stories<\/p>\n<p>Email <a href=\"https:\/\/www.brownstoner.com\/real-estate-market\/east-new-york-affordable-housing-lottery-opens-with-rents-starting-at-761\/mailto:tips@brownstoner.com\" rel=\"nofollow noopener\" target=\"_blank\">tips@brownstoner.com<\/a> with further comments, questions or tips. Follow Brownstoner on <a title=\"Opens in a new window\" href=\"http:\/\/twitter.com\/brownstoner\" target=\"_blank\" rel=\"noopener nofollow\">Twitter<\/a> and <a title=\"Opens in a new window\" href=\"https:\/\/instagram.com\/brownstoner\/\" target=\"_blank\" rel=\"noopener nofollow\">Instagram<\/a>, and like us on <a title=\"Opens in a new window\" href=\"http:\/\/www.facebook.com\/brownstoner\" target=\"_blank\" rel=\"noopener nofollow\">Facebook<\/a>.<\/p>\n<p>\n                        What&#8217;s Your Take? Leave a Comment\n                    <\/p>\n<p>            <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"The new development spans a block of Atlantic Avenue, replacing longtime bakery Mrs. Maxwell\u2019s. Image via NYC Housing&hellip;\n","protected":false},"author":2,"featured_media":220799,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[87026,2202,87027,38997,9,11,10,13466],"class_list":["post-220798","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york","tag-2700-atlantic-avenue","tag-affordable-housing-lottery","tag-east-new-york-rezoning","tag-joel-schwartz","tag-new-york","tag-new-york-headlines","tag-new-york-news","tag-nyc-housing-connect"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/220798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=220798"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/220798\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/220799"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=220798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=220798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=220798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}