\u201cNew York fans are passionate. They\u2019re the best because everything we do we\u2019re all in. Whether it\u2019s work, play or sports. If you\u2019re going to do it and spend time doing it you might as well be all in,\u201d he added.<\/p>\n
Aside from hosting watch parties, American Whiskey offers a variety of speciality drinks, including Whiskey that comes from hand-picked barrels. Their menu also features an assortment of cocktails and entrees, such as sandwiches, cheeseburgers and chicken wings that are smoked in-house.\u00a0<\/p>\n
\u201cThe vision for American Whiskey is very simple but not easy. We want to be an institution in New York. We\u2019ve been here 13 years, but we feel like we\u2019re changing every day. What we want to be is for the people. We want to bring the best products. The best experiences. The best service. The best everything and give it to New Yorkers that\u2019s always been our plan and what we want to accomplish,\u201d co-owner Kevin Hooshangi said.<\/p>\n
Hooshangi added that management wants to create the best experience for every customer because he grew up watching Knicks games with his father and friends at bars. American Whiskey has taken its business a step further to collaborate with brands and creators, who provide innovative activations for anyone to participate in.\u00a0<\/p>\n \u201cAs we\u2019ve grown over the last 13 years. The space has changed completely. The neighborhood has changed. What we pride ourselves on is partnerships with creators, influencers and people that have their pulse on what\u2019s happening and what\u2019s cool, and let us sit back and be a blank canvas for them to paint their masterpieces on,\u201d Hooshangi continued.<\/p>\n \u201cThat\u2019s the big thing about New York. Somebody is always coming. Someone is always coming for the crown. Someone is always coming for your spot. I believe you have to let people do what they do, and that\u2019s one of the things we do here with the game watches and experiences here is sort of give people what they want and a voice at the table and let them say \u2018Hey this is what\u2019s happening. This is what it should be right now.\u2019\u201d<\/p>\n Additionally, American Whiskey hosts events for the University of Georgia football team, professional wrestling, and concerts at MSG that they call \u201cpre-game DJ parties.\u201d\u00a0<\/p>\n \u00a0\u201cThe World Cup is coming. That\u2019s a big thing where we are trying to capture people before they get on the train at Penn Station. Before they go to East Rutherford to watch the games, we want them to come here and have an experience. Start their day off right because it\u2019s a day they\u2019ll remember forever,\u201d Hooshangi said.<\/p>\n Caleb V\u00e1squez of Latino Sports<\/a>, a digital sports publication that specializes in soccer, basketball, baseball and football stories, collaborated with American Whiskey to host a raffle for fans to win Knicks merchandise.\u00a0<\/p>\n \u201cWe wanted to do something special to have a party for every game and let people know that you can come and collaborate with us. Party with us and watch the game. It\u2019s something that\u2019s been working to collaborate with everyone. Whether you want to go to the Garden or the Whiskey Garden, you\u2019re gonna be with Knicks fans that want to do the same thing you want to do and support the team you love,\u201d V\u00e1squez said.<\/p>\n V\u00e1squez added that they like to give back to the fans and want to give them a chance to win collectible items, such as autographs from players and clothing from the \u201cNew York or Nowhere\u201d clothing line.<\/p>\n \u201cTo be able to do something in common, which is to collaborate with anybody and everybody that wants to come here and if you want to sell your shirts, some cool stuff, merchandise or whatever it is that\u2019s something that\u2019s always been a purpose of this to invite everyone and anyone. We don\u2019t want to compete, we want to collaborate and we use this to our full advantage,\u201d V\u00e1squez continued.<\/p>\n Jake Brown, a media personality and host of \u201cMets Daily\u201d<\/a>, collaborated with American Whiskey because of \u201cthe vibe,\u201d which is being able to spend the night watching the Knicks without having to spend money on tickets for the game.<\/p>\n \u201cYou\u2019re not paying $500 to enter the Garden and you\u2019re a block away. You drink, eat and chat with all the homies. You celebrate and then you go to 7th Avenue to celebrate with the fans, who spent their electric bill to go to the game,\u201d Brown joked. \u201cElectric, great vibes and a block away. The proximity is incredible. The food is elite. Drinks are pouring and the Knicks are winning.\u201d<\/p>\n Rick McGuire, founder of \u201cWhat is New York\u201d and \u201cSubway Creatures\u201d, spoke with amNewYork about his experience partnering with American Whiskey for Knicks watch parties.<\/p>\n \u201cWorking with the management at American Whiskey has been such a seamless and fun partnership. They are completely open to any creative ideas and roll out the red carpet for anyone who wants to help contribute. The venue is huge and the perfect setting for Knicks playoff basketball,\u201d McGuire said.<\/p>\n![\"American](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/05\/KMI03839.jpg-@kamiseye.jpg\" "\\"How")
<\/a>American Whiskey hosted a Knicks viewing party.Photo: @kamiseye<\/p>\n![\"American](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/05\/KMI03289.jpg-@kamiseye.jpg\" "\\"How")
<\/a>American Whiskey hosted a Knicks viewing party.Photo: @kamiseye<\/p>\n
![\"American](\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/05\/KMI04340.jpg-@kamiseye.jpg\" "\\"How")
<\/a>American Whiskey hosted a Knicks viewing party.<\/p>\n